Urban Company Ltd IPO

The company has incurred net losses and negative operating cash flows in the past. If the company is unable to generate adequate revenue growth and increase cost-efficiency, the company may not be able to generate positive operating cash flows and maintain profitability in the future, and our viability as an operating business will be adversely affected.

If the company is unable to continue to provide a satisfactory experience to the company's consumers, the company's business and reputation may be materially and adversely affected.

The company faces intense competition from traditional offline players and due to low penetration of online services across the markets the company serves, which may result in reduced demand for services on the company's platform or reduced number of service professionals signing up for the company's platform, resulting in a negative impact to the company's revenues and costs.

If the company is unable to attract and retain service professionals on the company's platform, the company's platform will become less appealing.

The company's business may suffer if the company does not successfully manage its current and potential future growth, which may adversely impact the company's business and financial condition.

Consumers and service professionals may circumvent the company's platform and engage through other means, thereby adversely impacting its business financial condition and results of operations.

The company has a limited operating history in some of the company's business lines such as the company's products under the Native brand, our InstaHelp offerings, small home project offerings, wall panel services for home decor and cleaning subscription services. A rapid evolution of the company's business model may make it difficult for investors to evaluate its business, results of operations and financial condition.

The company's business depends on the strength of its brands including `Urban Company' and reputation, and any adverse impact on the company's reputation or brand may materially and adversely affect the growth of the company's business, financial condition, cash flows and results of operations.

The company is exposed to many types of operational risk, including the risk of improper, harmful or otherwise inappropriate activity and oversight errors by employees, consumers, service professionals and third parties. Materialization of any of the operation risks may materially and adversely affect the growth of the company's business, financial condition, cash flows and results of operations.

The company's business may be adversely affected by unrest among service professionals on the company's platform and union activities.