Second largest digital-first jewellery brands in India in terms of revenues in Fiscal 2024 offering an omnichannel
retail experience across website, mobile application and stores;
In-house technology architecture driving end-to-end business operations from design, online rendering,
merchandizing, manufacturing and retail.
Differentiated approach to product and design catering to women, men and couples between the ages of 25
to 45 with an extensive range and variety of products.
Advanced manufacturing capabilities across three facilities with vertically integrated operations covering raw
material procurement, design, production and marketing and sales.
Pan-India presence across tier-I, tier-II and tier-III cities operating through a combination of Company Stores
and Franchisee stores with healthy unit economics.
Founder-led company supported by an experienced and professional management team and backed by
renowned investors.
The company has not generated any profits since inception. The company has experienced loss of Rs. 2,218.37 million,
Rs. 1,422.36 million and Rs. 1,672.44 million in Fiscal 2025, 2024 and 2023, respectively and had negative total
equity of Rs. 718.26 million in Fiscal 2023. Any loss or negative total equity in future periods could adversely
affect its operations, financial conditions, and the trading price of the company Equity Shares.
There have been certain instances of non-compliances, including with respect to certain secretarial/
regulatory filings for corporate actions taken by the Company in the past. Consequently, its may be subject
to regulatory actions and penalties for any such non-compliance and the company business, financial condition
and reputation may be adversely affected.
Its Repeat Revenue Ratio (defined as revenue generated by sales to repeat customers, i.e., customers who
place an order more than once at any time previously) was 44.61%, 39.83% and 34.67% in Fiscal 2025,
2024 and 2023, respectively. If the company fails to convert existing customers into repeat customers or acquire new
customers or fails to do so in a cost-effective manner, its may not be able to increase revenue or maintain
profitability. Further, if the company fails maintain Average Order Value levels, which was Rs. 47,671.26, Rs. 41,204.71 and Rs. 32,038.38 in Fiscal 2025, 2024 and 2023, respectively, its may not be able to sustain the company revenue base and margins, which would have a material adverse effect on its business and results of operations.
The company purchase and manufacture inventory in anticipation of sales. Its inventory was Rs. 16,525.47 million,
Rs. 9,912.21 million and Rs. 3,953.17 million as of March 31, 2025, 2024 and 2023, respectively. If the company fails to
manage its inventory effectively, the company business and results of operations could be adversely affected.
Its Promoter, Gaurav Singh Kushwaha, has pledged certain of his Equity Shares with certain lenders.
Any exercise of such pledge by the lender could dilute his shareholding, which may adversely affect its
business and future prospectus.
The company has witnessed negative cash flows used in operating activities in Fiscal 2025 and 2024 amounting to
Rs. 6,658.28 million and Rs. 1,811.64 million, respectively. Any negative cash flows in the future would
adversely affect its cash flow requirements, which may adversely affect the company ability to operate its business
and the company financial condition.
The Company will not receive any proceeds from the Offer for Sale.
Its Statutory Auditors have included certain emphasis of matters in their examination report.
The seasonality of its business affects the company quarterly results and places an increased strain on its
operations.
Under-utilization of its existing manufacturing facilities and an inability to effectively utilize the company
manufacturing capacities could have an adverse effect on its business, future prospects, and future
financial performance.