Bluestone Jewellery & Lifestyle Ltd IPO

Bluestone Jewellery & Lifestyle Ltd IPO

Diamond, Gems and Jewellery

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Bidding period

11 Aug 2025 - 13 Aug 2025

Bid price

₹492.00 - ₹517.00

Listing on

BSE, NSE

Listing date

19 Aug 2025

Lot size

29 shares

Issue size

₹1,540.65 crore


Minimum investment

₹14,993.00 / 1 lot

Maximum investment

₹1,94,909.00 / 13 lot

Bidding closes tomorrow

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Bluestone Jewellery & Lifestyle Ltd IPO dates

IPO opening date

11 Aug 2025

IPO end date

13 Aug 2025

Allotment date

14 Aug 2025

Initiation of refunds

18 Aug 2025

Credit of shares to demat

18 Aug 2025

IPO listing date

19 Aug 2025

Bluestone Jewellery & Lifestyle Ltd IPO financials

Particulars

For the period ending in March 2024 (in ₹ million)

Total assets ₹2,453.49
Total liabilities ₹2,453.49
Total expenditure ₹1,445.73
Total revenue ₹1,303.49
Profit after tax -₹142.24
EBITDA ₹90.70
Adjusted EBITDA ₹0.00

Bluestone Jewellery & Lifestyle Ltd shareholder pattern

Pre-issue Post-issue
Promoter group 17.91 16.36
Public group 82.09 83.64

Bluestone Jewellery & Lifestyle Ltd strengths and risks

Information currently unavailable

  • Second largest digital-first jewellery brands in India in terms of revenues in Fiscal 2024 offering an omnichannel retail experience across website, mobile application and stores;

  • In-house technology architecture driving end-to-end business operations from design, online rendering, merchandizing, manufacturing and retail.

  • Differentiated approach to product and design catering to women, men and couples between the ages of 25 to 45 with an extensive range and variety of products.

  • Advanced manufacturing capabilities across three facilities with vertically integrated operations covering raw material procurement, design, production and marketing and sales.

  • Pan-India presence across tier-I, tier-II and tier-III cities operating through a combination of Company Stores and Franchisee stores with healthy unit economics.

  • Founder-led company supported by an experienced and professional management team and backed by renowned investors.

  • The company has not generated any profits since inception. The company has experienced loss of Rs. 2,218.37 million, Rs. 1,422.36 million and Rs. 1,672.44 million in Fiscal 2025, 2024 and 2023, respectively and had negative total equity of Rs. 718.26 million in Fiscal 2023. Any loss or negative total equity in future periods could adversely affect its operations, financial conditions, and the trading price of the company Equity Shares.

  • There have been certain instances of non-compliances, including with respect to certain secretarial/ regulatory filings for corporate actions taken by the Company in the past. Consequently, its may be subject to regulatory actions and penalties for any such non-compliance and the company business, financial condition and reputation may be adversely affected.

  • Its Repeat Revenue Ratio (defined as revenue generated by sales to repeat customers, i.e., customers who place an order more than once at any time previously) was 44.61%, 39.83% and 34.67% in Fiscal 2025, 2024 and 2023, respectively. If the company fails to convert existing customers into repeat customers or acquire new customers or fails to do so in a cost-effective manner, its may not be able to increase revenue or maintain profitability. Further, if the company fails maintain Average Order Value levels, which was Rs. 47,671.26, Rs. 41,204.71 and Rs. 32,038.38 in Fiscal 2025, 2024 and 2023, respectively, its may not be able to sustain the company revenue base and margins, which would have a material adverse effect on its business and results of operations.

  • The company purchase and manufacture inventory in anticipation of sales. Its inventory was Rs. 16,525.47 million, Rs. 9,912.21 million and Rs. 3,953.17 million as of March 31, 2025, 2024 and 2023, respectively. If the company fails to manage its inventory effectively, the company business and results of operations could be adversely affected.

  • Its Promoter, Gaurav Singh Kushwaha, has pledged certain of his Equity Shares with certain lenders. Any exercise of such pledge by the lender could dilute his shareholding, which may adversely affect its business and future prospectus.

  • The company has witnessed negative cash flows used in operating activities in Fiscal 2025 and 2024 amounting to Rs. 6,658.28 million and Rs. 1,811.64 million, respectively. Any negative cash flows in the future would adversely affect its cash flow requirements, which may adversely affect the company ability to operate its business and the company financial condition.

  • The Company will not receive any proceeds from the Offer for Sale.

  • Its Statutory Auditors have included certain emphasis of matters in their examination report.

  • The seasonality of its business affects the company quarterly results and places an increased strain on its operations.

  • Under-utilization of its existing manufacturing facilities and an inability to effectively utilize the company manufacturing capacities could have an adverse effect on its business, future prospects, and future financial performance.

How to check the allotment status of the Bluestone Jewellery & Lifestyle Ltd IPO?

To check the IPO allotment status, follow these steps:

 

  1. Visit the official website of the IPO’s registrar.
  2. Go to the IPO allotment status page.
  3. Select the ‘Bluestone Jewellery & Lifestyle Ltd’ from the list of available IPOs.
  4. Enter your PAN, Demat ID, or application number.
  5. Click on ‘Submit’ or ‘Check Status’ to view your allotment details.

Alternatively, you can also check the allotment status on stock exchange websites such as the NSE or BSE.

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Bluestone Jewellery & Lifestyle Ltd IPO registrar

KFin Techologies Ltd

Phone number +91 40 6716 2222
E-mail ID bluestone.ipo@kfintech.com
Website www.kfintech.com

Bluestone Jewellery & Lifestyle Ltd IPO reservation

QIB shares offered

89,39,939 (30.0%)

NII (HNI) shares offered

44,69,970 (15.0%)

Retail shares offered

29,79,980 (10.0%)

Anchor investor shares offered

1,34,09,909 (45.0%)

Total shares offered

2,97,99,798

Total shares with anchor investor

2,97,99,798

Bluestone Jewellery & Lifestyle Ltd IPO lead manager

  • Axis Capital Ltd
  • IIFL Capital Services Ltd
  • Kotak Mahindra Capital Company Ltd

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How to apply for an IPO with Bajaj Broking?

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  • Log in to the Bajaj Broking trading platform and select ‘IPO’ from the menu.
  • Browse the list of open IPOs and click ‘Apply’ for your chosen IPO.
  • Enter the quantity and your UPI ID.
  • Submit your application—and you're done!

Frequently asked questions

What is the listing date for the Bluestone Jewellery & Lifestyle Ltd IPO?

The listing date for the Bluestone Jewellery & Lifestyle Ltd IPO is 19 Aug 2025.

What is the issue size of Bluestone Jewellery & Lifestyle Ltd IPO?

The issue size of the Bluestone Jewellery & Lifestyle Ltd IPO is ₹1,540.65 cr.

What is the minimum lot size needed for Bluestone Jewellery & Lifestyle Ltd IPO?

The minimum lot size for Bluestone Jewellery & Lifestyle Ltd IPO is 29

When does the Bluestone Jewellery & Lifestyle Ltd open and close?

Bluestone Jewellery & Lifestyle Ltd IPO is open from 11 Aug 2025 to 13 Aug 2025.

How can I apply for the Bluestone Jewellery & Lifestyle Ltd IPO?

To apply for the Bluestone Jewellery & Lifestyle Ltd, follow the steps given below:

  • Log in to your Bajaj Broking trading account and navigate to the current IPOs section.
  • Browse the list of open IPOs and click ‘Apply’ for your chosen PO.
  • Enter the quantity and your UPI ID. You will receive a mandate notification to block funds in your UPI app.
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