We are proud to announce that our partnership with RBL Bank Ltd., one of India’s fastest growing private sector banks, has helped us achieve an India-first milestone. In March 2019, the SuperCard, our co-branded credit card, has successfully catered to 1 million consumers. Of these, 40% were first-time credit card holders, making this endeavour a great step towards financial inclusion in India.
The Bajaj Finserv RBL Bank SuperCard is the first co-branded credit card in India to reach this milestone in a short time frame of just two years. The aim of this partnership is to bring about a change in the credit card consumer market by providing an offering that is easy to access for a large untapped creditworthy segment in both metros and non-metros. This was achieved by leveraging Bajaj Finserv’s ever-growing consumer base of over 32.5 million consumers.
Enhancing the customer experience, the SuperCard offers innovation to the cashless economy of India, since it offers consumers benefits beyond those of a regular credit card. It has a unique combination of offers which include deals across 80,000 merchants, No Cost EMI financing across various consumer durables and other products, cashback, and special amenities such as airport lounge access and fuel surcharge waivers. Additionally, it also has a generous reward program with accelerated benefits that add value to all. What’s more, the SuperCard supports urgent needs by offering borrowing options via personal loans and ATM withdrawals and comes with robust security measures that are essential for safety in today’s online payment scenario.
Providing both value and convenience via advanced technology, our partnership with RBL Bank Ltd. extends privileges of electronic payment to the entire consumer base. This aligns with the country’s advance toward a cashless model and allows all beneficiaries to enjoy the perks that come with it.
As of now, the 10 variants of the SuperCard offer customised benefits to a large consumer segment. These include the Platinum Choice, Platinum Choice First Year Free, Platinum Plus, Platinum Plus First Year Free, World Prime, World Plus, Doctor’s SuperCard, Shop Smart SuperCard, Travel Easy SuperCard and Value Plus SuperCard.