We have partnered with RBL Bank Limited and launched a co-branded credit card proposition for our existing customers. These credit cards boast of multiple customer-friendly features such as no cost EMI options, easy borrowing rates, digital payment solutions and much more. Our partnership with RBL Bank is aimed at bringing a credit card offering to a large untapped creditworthy customer segment in both metros and non-metros, thereby leveraging Bajaj Finance’s large customer base of over 32.57 million customers growing at 25-30% every year.
We believe in the potential of technology to disrupt the status quo and build a large scale, sustainable businesses. The co-branded credit card extends the experience of electronic payment to a wide spectrum of customers, enabling them to enjoy the convenience of a credit card with multiple value-added propositions.
We are proud to announce that the Bajaj Finserv RBL Bank co-branded credit card has reached the one million cards milestone in just two years. This makes the SuperCard the first co-branded credit card in India to achieve the one million mark.