Unit Linked Insurance Plans (ULIPs) are among the most popular investment-cum-insurance instruments in India, offering a blend of wealth creation and financial protection. In recent years, the way ULIPs are purchased has significantly evolved, with many investors opting for online platforms over traditional offline channels. The debate of online vs. offline ULIPs revolves around factors such as convenience, cost efficiency, transparency, and user experience. While offline ULIPs involve physical interaction with an agent or insurer, online ULIPs are directly accessible on digital platforms. This article explores the advantages, challenges, and considerations of both methods, helping you decide which mode aligns best with your needs.