Mish Designs Ltd IPO

The company requires certain approvals and licenses in the ordinary course of business and are required to comply with certain rules and regulations to operate its business, and the failure to obtain, retain and renew such approvals and licenses or comply with such rules and regulations, and the failure to obtain or retain them in a timely manner or at all may adversely affect its operation.

The company derives majority of its revenue from prominent E-Commerce players. The company inability to maintain, renew or enhance relationships with them could adversely affect its business, results of operations and financial condition.

The company sells its products through established e-commerce players and therefore, cannot control the pricing strategies employed by such e-commerce platforms to entice customers. It may adversely affect its pricing ability, which may have an adverse effect on the company results of operations and financial condition.

The company has not entered into any agreement with the marketing agents as specified in the objects of the Issue. Further the amount allocated for brand awareness and website up gradation are based on the quotation received from relevant vendor.

The company's business is primarily concentrated on the sale of women's western wear and is vulnerable to variations in demand and changes in consumer preferences which could have an adverse effect on its business, results of operations and financial condition.

In addition to normal remuneration, other benefits and reimbursement of expenses its directors (including the company Promoter group companies) and Key Management Personnel are interested in the Company to the extent of their shareholding and dividend entitlement in the Company. Further its have entered in related party transaction with them.

The Company has availed certain unsecured loans that may be recalled by the lenders at any time.

The company's success significantly depends upon the services of its Promoters and other Key Managerial Personnel and the company ability to retain them. Its inability to attract, hire, train and retain key managerial personnel may adversely affect the operations of the Company.

The company has reported negative net cash flows in the past and may do so in the future.

Reliance has been placed on declarations furnished by Kaushal Goenka, one of its Promoters, for details of his profile included in this Draft Prospectus.