The Company is a key leading home-grown regional brand built on hyperlocal retail strategy.
The Company has an early mover advantage in the state of Andhra Pradesh.
The Company has fortified its business initially with focus by catering customers in both rural and urban areas and it has been slowly moving towards capturing and expanding over brand in Tier II and Tier III cities.
The Company, through its operating ethos of `Relationships, by Design', offers diverse product designs at varied price range to customers across budget bracket.
Its Go To Market strategy is its key business enabler thereby providing wider market reach; deep customer connect and have enabled it to build a loyal customer base.
Its experienced promoter and professional senior management team has enabled it in seamless strategy implementation and business operations.
Its employees and Customers are its real Brand Ambassadors.
Its ability to define operating parameters and internal control measures that enables it to perform as well as grow business across the micro market of Andhra Pradesh and Telangana.
The strength of its brands is crucial to the company growth and success and its may not succeed in continuing to maintain and develop the company brands.
If the company is unable to effectively manage or expand its retail network and operations or pursue the company growth strategy, its new showrooms may not achieve its expected levels of profitability which may adversely affect the company business prospects, financial condition and results of operations.
The non-availability or high cost of quality gold bullion, silver, diamonds and other precious and semi-precious stones may have an adverse effect on its business, results of operations and financial condition.
Its Promoter and certain of the company Directors may have interest in entities, which are engaged in lines of business similar to that of the Company. Any conflict of interest which may occur between its business and the activities undertaken by such entities could adversely affect its business and prospects.
The company business depends on its Promoters and senior management and its ability to attract and retain sales personnel. Any attrition rate of the company senior management may affect its business growth.
The coronavirus pandemic ("COVID-19") has had an effect on its business and operations, and the extent to which it may continue to do so in the future cannot be predicted.
The Company, Promoters and Directors are involved in certain legal proceedings and potential litigation and the company has not made any provision in its financial statements for such liabilities. Any adverse decision in such proceedings may render it/them liable to liabilities/penalties and may adversely affect its business and results of operations.
The agreements governing its indebtedness contain conditions and restrictions on the company operations, additional financing and capital structure.
Any failure in its quality control processes may have an adverse effect on the company business, brand, results of operations and financial condition.
Failure to manage its inventory could have an adverse effect on the company net sales, profitability, cash flow and liquidity.