Equity investments have consistently proven to be a strong tool for wealth generation over the long term, though they come with inherent risks. Unit-Linked Insurance Plans (ULIPs) offer a unique combination of insurance and investment, making them an ideal choice for those seeking equity exposure. ULIPs allow investors to allocate a portion of their premium to equity funds, offering the potential for higher returns while simultaneously providing a life insurance cover. For Indian investors, ULIPs have emerged as a tax-efficient and flexible investment vehicle. This guide will help you understand how to invest in equity via ULIPs, along with their benefits, risks, and strategies to maximise returns.