Planning for a financially secure future is a priority for most individuals in India. While there are numerous financial instruments available, endowment plans are a unique option that combine savings and insurance under one roof. A pure endowment plan stands out as a specialised financial product designed to provide guaranteed benefits upon maturity, provided the policyholder survives the term. These plans offer a structured approach to achieving long-term financial goals while ensuring a disciplined savings habit. Ideal for risk-averse individuals, pure endowment plans offer a sense of security and stability, making them a preferred choice among Indian investors seeking assured returns. In this article, we will explore the meaning of a pure endowment plan, its features, benefits, types of endowment plans, and tips on how to choose the right one.