What is ULIP?

What is ULIP?

The full form of ULIP – Unit Linked Insurance Plan. It is a financial product that combines life insurance and investment plans, helping you grow your wealth while protecting your family. Know its key features, benefits, how it works, and more details.

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ULIP plans

ULIP plans (Unit Linked Insurance Plans) are smart investment tools that combine life insurance with market-linked growth. You get the dual benefit of protecting your loved ones and building wealth over time. Whether you're saving for a dream goal or just want better returns than traditional plans, ULIPs offer flexibility, transparency, and control. And the best part? You can start small and scale up as you grow.

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  • Invest in ULIP, starting at Rs. 3,000/month*
  • Combine insurance and investment in one plan
  • Choose between equity, debt, or balanced funds
  • Choose between equity, debt, or balanced funds
  • Tax benefits under Section 80C and 10(10D)
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What is ULIP?

A Unit Linked Insurance Plan (ULIP) is a financial product that combines investment and insurance into a single plan. It allows policyholders to invest in equity, debt, or a mix of both, based on their risk appetite, while also providing life insurance coverage. A portion of the premium paid goes towards securing life insurance, and the rest is invested in market-linked funds. ULIPs offer long-term wealth creation and flexibility to switch funds based on market conditions. Additionally, they provide tax benefits under Section 80C and Section 10(10D) of the Income Tax Act, making them a preferred choice for investors seeking both protection and financial growth.
  • Dual benefit of protection and growth

    Part of your premium goes towards life insurance, and the rest is invested.

  • Customisable based on your risk appetite

    Choose between equity, debt, or balanced fund options.

  • Flexibility to switch funds

    Adjust your investment strategy based on market trends or financial goals.

  • Long-term wealth creation tool

    Ideal for goals like retirement, children’s education, or buying a home.

  • Tax benefits included

    Under Section 80C (premium deduction) and Section 10(10D) (maturity proceeds).

  • Transparent and regulated

    Charges and fund performance are disclosed, ensuring informed decisions.

  • Perfect for disciplined savers

    Encourages regular investments with long-term vision.

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How does ULIPs work?

ULIPs are goal-based investment instruments. They are designed in a way that will enable a person to promptly reach their financial objectives. However, you should be aware of where the money goes while investing in ULIPs before purchasing this policy.

People with high-risk appetites may consider choosing equity-oriented funds. On the other hand, it is advisable to save hard-earned money in debt funds if one doesn’t want to risk it. People frequently prefer investing in balanced funds, which are a mix of debt and equity funds, to get respectable returns without taking on significant risk.

With ULIPs, the policyholder has the flexibility to switch between funds according to his/her requirement and financial goals for investment. Depending on the success of the market, ULIP investments allows you to convert from equity to debt funds and vice versa, which is also known as the fund-switching ability in ULIP. For instance, you can adjust your investment portfolio as needed and move to better-performing funds if funds are underperforming. This also helps the policyholder to spread the risk by investing in different funds. 

For example, if an individual buys a ULIP early in life, they have less financial responsibility and can choose a greater-risk investment (stock funds). 

There is a mandatory lock-in period of 5 years in ULIP, as defined by the IRDAI. Once, the lock-in period is over, you can also withdraw an amount of about 20% of the overall fund, when needed.

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Key benefits of Unit-linked Insurance Plans (ULIPs)

Investing in ULIPs is one of the market's most dependable tools for wealth building. This product offers a variety of advantages. Here are the benefits of investing in a ULIPs:
  • Gradually increases wealth:

    One of the biggest advantages of a ULIP is its potential to help you accumulate wealth steadily over time. With the flexibility to invest in equity or debt funds, unit linked plan becomes a powerful long-term financial tool—especially with its 5-year lock-in period. It’s ideal for goals like retirement, children’s education, or buying a home.

  • Dual advantages:

    ULIPs combine the benefits of investment and life insurance in a single policy. So, while part of your premium ensures your family’s financial security, the rest is invested for market-linked returns. That’s what is unit linked plan all about—giving you both peace of mind and growth opportunities in one compact plan.

  • Flexibility:

    Another major perk of ULIPs is the flexibility to choose your investment mix. Whether you prefer equity for higher risk and returns or debt for safety, ULIPs let you switch funds based on market performance. This makes unit linked plan a smart, adaptable option for investors seeking control over their portfolio.

  • High profits:

    ULIPs let you aim for higher returns by allowing fund switches as per market trends. If equity markets are doing well, you can shift investments for better gains. This agility means what is unit linked plan works not just as insurance but also as a dynamic wealth builder for long-term goals.

  • Tax advantages:

    ULIPs offer tax savings on both premiums and maturity benefits. You can claim deductions up to Rs. 1.5 lakh under Section 80C, and the maturity amount is tax-free under Section 10(10D), subject to terms. That’s another reason what is unit linked plan is so attractive for investors who want returns and tax relief together.

  • Protecting oneself and one's family:

    ULIPs ensure financial security for your family in case of unforeseen events. With the added benefit of life cover, unit linked plan becomes more than an investment—it’s a safety net for your loved ones, offering peace of mind while your money works to build wealth.

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Key features of ULIPs

Following are the key features of ULIPs:
  • Dual benefit of investment and insurance:

    ULIP plans provide both life insurance coverage and market-linked investment opportunities. A portion of the premium secures life cover, while the rest is invested in equity, debt, or hybrid funds. This dual benefit makes ULIPs an ideal choice for individuals looking for financial protection along with wealth creation.

  • Flexibility in fund allocation:

    ULIPs offer the flexibility to choose between equity, debt, or balanced funds based on risk appetite and financial goals. Policyholders can switch funds multiple times during the policy tenure, allowing them to adapt their investment strategy to changing market conditions and maximise returns over time.

  • Lock-in period for disciplined investment:

    ULIPs have a five-year lock-in period, ensuring disciplined savings and long-term wealth accumulation. During this period, withdrawals are not permitted, encouraging policyholders to stay invested. This feature helps in achieving financial goals such as retirement planning, child education, or wealth creation through systematic investment.

  • Tax benefits under Section 80C and 10(10D):

    Investing in ULIPs provides tax benefits under Section 80C, allowing deductions of up to Rs. 1.5 lakh annually. Additionally, the maturity proceeds are tax-free under Section 10(10D), subject to conditions. These tax advantages make ULIPs a preferred choice for individuals looking to save on taxes while building financial security.

  • Partial withdrawal facility after lock-in period:

    ULIPs allow partial withdrawals after the mandatory five-year lock-in period, providing liquidity for financial emergencies. Policyholders can withdraw a portion of their accumulated funds without affecting the life cover, making ULIPs a flexible investment option for meeting unexpected financial needs.

  • Long-term wealth creation potential:

    ULIPs are designed for long-term financial growth by leveraging market-linked returns. The power of compounding helps investors accumulate significant wealth over time, making ULIPs an ideal choice for retirement planning, child education, and wealth creation, ensuring financial security for the future.

  • Option to enhance coverage with riders:

    ULIPs allow policyholders to add riders such as critical illness, accidental death, or waiver of premium to enhance their coverage. These additional benefits provide extra financial protection and security, ensuring that the policyholder and their family are safeguarded against unforeseen circumstances.

  • Fund switching options for better returns:

    ULIPs allow policyholders to switch between different fund options (equity, debt, or balanced funds) based on market trends and risk appetite. Most insurers offer a limited number of free switches per year, enabling investors to optimise their portfolio and ensure better returns according to their financial goals.

  • Choice of premium payment options:

    ULIPs allow policyholders to add riders such as critical illness, accidental death, or waiver of premium to enhance their coverage. These additional benefits provide extra financial protection and security, ensuring that the policyholder and their family are safeguarded against unforeseen circumstances.

  • Transparency in charges and fund performance:

    ULIPs offer complete transparency in charges, fund performance, and portfolio allocation. Policyholders receive regular updates on their investment portfolio, ensuring they stay informed about their fund’s performance. This transparency helps in making better financial decisions and optimising returns.

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Pro Tip

Create wealth and meet your financial goals with a ULIP investment plan, start investing from Rs. 3,000/month.

How to choose the right ULIP for your financial goals?

When selecting a Unit Linked Insurance Plan (ULIP), it is essential to align the plan with your financial goals and risk appetite. A ULIP combines insurance with investment, offering potential market-linked returns. Here are some tips to choose the most suitable ULIP:
  • Understand what is ULIP scheme:

    Before choosing, understand what is ULIP scheme. A ULIP allows you to invest in equity, debt, or a mix of both while providing life insurance coverage. Knowing the scheme helps you align it with your financial objectives.

  • Choose the right life insurance:

    Choosing the right life insurance coverage ensures financial security for your loved ones. Use a life insurance calculator to determine the ideal coverage based on your income, liabilities, and future expenses. This helps you select a policy that offers adequate protection while fitting within your budget, ensuring long-term financial stability.

  • Assess your risk tolerance:

    ULIPs offer various fund options based on risk levels. Choose equity funds if you have a high-risk tolerance for potentially higher returns or opt for debt funds if you prefer stability with lower risk.

  • Compare charges:

    ULIPs have associated charges like premium allocation, fund management, and policy administration fees. Compare these charges across different ULIPs to ensure you're getting value for your money.

  • Check fund performance:

    Evaluate the historical performance of the ULIP’s funds. Consistent performance over time is a good indicator of a reliable investment.

  • Consider flexibility:

    A good ULIP offers flexibility to switch between funds based on market conditions. Ensure the policy allows free or low-cost fund switches to adapt to changing financial goals.

By carefully considering these factors, you can select a ULIP that best suits your investment strategy and life insurance needs.

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Who should consider investing in ULIP?

The ULIP scheme is ideal for individuals seeking long-term wealth creation with a combination of insurance and investment. Here are the best-suited profiles:
  • Risk-tolerant investors:

    Those comfortable with market-linked investments and potential volatility.

  • Long-term investors:

    Ideal for individuals looking for long-term financial goals like retirement or children's education.

  • Insurance seekers:

    Individuals who want both life insurance coverage and investment opportunities.

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Understanding the charges in ULIP plans

Understanding the associated charges with ULIP is crucial. ULIP charges impact your returns, so it is important to know what they are and how they work.
  • Premium allocation charge:

    This charge is deducted from your premium before allocation to investment funds. It covers initial expenses like agent commissions and policy issuance. The remaining amount is invested in the funds of your choice.

  • Fund management charge:

    Fund management charges are levied for managing the investment portfolio. It is typically a percentage of the fund’s value and varies depending on the fund type, with equity funds generally attracting higher charges than debt funds.

  • Policy administration charge:

    This is a regular charge deducted monthly to cover the cost of maintaining the policy, including record-keeping and customer service.

  • Mortality charge:

    This charge covers the cost of providing life insurance coverage in the ULIP. It is determined based on your age, health, and the sum assured.

  • Surrender charge:

    If you decide to exit the ULIP before the lock-in period ends, a surrender charge is levied. This charge decreases as the policy matures and is usually nil after the five-year lock-in period.

Understanding these charges helps you make an informed decision and effectively evaluate what is ULIP scheme before investing.

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Strategies to maximise your returns on ULIP investments

Maximising returns on a Unit Linked Insurance Plan (ULIP) requires strategic planning and smart investment decisions. A ULIP offers both life insurance coverage and market-linked returns, making it a versatile financial product. Here are some tips to help you maximize the potential returns on your ULIP:
  • Read about what is ULIP scheme:

    Start by comprehensively understanding what is ULIP scheme. Familiarise yourself with the investment options, fund choices, and the impact of market fluctuations. Knowledge about how ULIPs work will enable you to make informed decisions that align with your financial goals.

  • Choose the right fund mix:

    ULIPs offer various fund options, such as equity, debt, and balanced funds. Assess your risk appetite and financial objectives to choose the right mix. For higher returns, consider equity funds if you can tolerate market volatility; for stability, opt for debt or balanced funds.

  • Regularly monitor fund performance:

    Keep an eye on the performance of the funds you have invested in. Market conditions change, and so should your investment strategy. Switching between funds based on market trends can help in capitalizing on growth opportunities.

  • Utilise fund switches wisely:

    One of the key features of ULIPs is the ability to switch between different funds without incurring additional charges. Use this feature to adapt to changing market conditions and rebalance your portfolio to maximise returns.

  • Stay invested for the long term:

    ULIPs are designed for long-term investment. Staying invested for the full policy term allows you to benefit from the power of compounding and reduces the impact of short-term market volatility.

  • Top-up premiums:

    If your financial situation allows, consider adding top-up premiums. These additional investments increase your fund value and enhance your potential returns, especially when invested in high-performing funds.

  • Take advantage of tax benefits:

    Understand the tax benefits associated with ULIPs under Sections 80C and 10(10D) of the Income Tax Act. Maximising these benefits can improve your overall returns by reducing your tax liability.

By following these tips, you can effectively enhance the returns on your ULIP, making the most of what is ULIP as both an investment tool and a life insurance policy.

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What is the lock-in period of a ULIP?

A Unit Linked Insurance Plan (ULIP) has a mandatory lock-in period of five years. During this time, policyholders cannot withdraw funds, ensuring long-term wealth accumulation. Understanding what is a unit linked plan and what is a ULIP scheme helps investors make informed decisions, balancing insurance and investment benefits effectively.

Unit linked insurance plans vs. other investment options available under Section 80C

Following are the various investment options you can explore that are valid under section 80C:
 

Investment OptionLock-in PeriodRisk FactorReturns PotentialTax Benefits Under 80CLiquidity
ULIP5 YearsMarket-linkedModerate to HighYes (Up to Rs. 1.5 lakh)Low
Public Provident Fund (PPF)15 YearsLowModerateYes (Up to Rs. 1.5 lakh)Low
Equity-Linked Savings Scheme (ELSS)3 YearsHighHighYes (Up to Rs. 1.5 lakh)Moderate
National Savings Certificate (NSC)5 YearsLowFixed ReturnsYes (Up to Rs. 1.5 lakh)Low
Employee Provident Fund (EPF)Till RetirementLowModerateYes (Up to Rs. 1.5 lakh)Low


What is ULIP fund?

A ULIP fund is the investment component of a Unit Linked Insurance Plan, where your premium is partly invested in market-linked instruments like equity, debt, or balanced funds. These funds help your money grow over time while also providing life insurance coverage, making ULIPs a dual-benefit financial product combining protection and wealth creation.

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Effective tips for managing ULIP funds

Managing your ULIP effectively is essential for maximising returns while ensuring adequate life insurance coverage. ULIPs offer the flexibility to invest in various fund options, including equity, debt, or balanced funds. Here are some tips to help you manage your ULIP funds efficiently:
  • 1. Know what is ULIP scheme:

    Before diving into fund management, ensure you thoroughly understand what is ULIP scheme. It is a financial product that combines insurance with investment, offering you the chance to grow your wealth while securing life coverage. Knowing its structure and features will help you make informed decisions.

  • 2. Set clear financial goals:

    Define your financial goals, such as wealth creation, retirement planning, or child education. This clarity will guide you in selecting the appropriate fund mix within your ULIP, balancing between high-risk equity funds and stable debt funds.

  • 3. Regularly review fund performance:

    Keep track of how your chosen funds are performing in the market. Regular reviews enable you to assess whether your investments are meeting your expectations or if adjustments are needed. Market conditions can change, and your investment strategy should adapt accordingly.

  • 4. Utilise fund switches:

    One of the unique features of ULIPs is the ability to switch between funds. Use this flexibility to your advantage, shifting between equity and debt funds based on market trends and your risk tolerance. Strategic switches can help you maximise returns while minimising risks.

  • 5. Rebalance your portfolio:

    Periodically rebalance your ULIP portfolio to align it with your financial objectives and risk appetite. For instance, as you near your financial goals or retirement, you might want to shift from high-risk equity funds to more stable debt funds to protect your accumulated wealth.

  • 6. Monitor market conditions:

    Stay informed about market trends and economic indicators. A good understanding of market movements will help you make timely decisions on fund switches or rebalancing your portfolio.

  • 7. Leverage top-up options:

    Consider using top-up options to invest additional funds when you have extra savings. This can boost your ULIP fund value, especially if invested in high-performing funds.

Effective management of your ULIP funds can significantly impact your financial growth and security. By following these tips, you can optimise the benefits of what is ULIP and achieve your long-term financial goals.

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Fund options under ULIPs

If you're wondering what is ULIP and how it helps grow your money, it all boils down to how you invest in it. ULIPs (Unit Linked Insurance Plans) come with different fund options to match your risk appetite and financial goals. Here's a breakdown of the various types of funds you can choose from in a ULIP:
 

  • Equity funds: 

These are ideal if you are someone who loves chasing higher returns and doesn’t mind taking a little risk. Your money is primarily invested in stocks and equity-related instruments. Since they’re market-linked, they can be volatile—but also highly rewarding over the long term.
 

  • Debt funds: 

Prefer stability over adventure? Debt funds are perfect for conservative investors. These funds invest in fixed-income instruments like government bonds, corporate debentures, and other debt securities. They offer steady returns with lower risk.
 

  • Balanced or hybrid funds: 

Can’t decide between equity and debt? Go hybrid. These funds strike a balance between equity and debt, giving you moderate risk with decent returns. A great option if you’re new to what is unit linked plan and want the best of both worlds.
 

  • Liquid funds: 

Need short-term parking for your money? Liquid funds focus on short-term money market instruments and offer easy liquidity with minimal risk. These are best suited for ultra-safe investors or as a temporary investment within your ULIP.
 

Here is a comparison table for easy understanding:
 

Fund typeRisk levelReturn potentialIdeal for
Equity fundsHighHighAggressive, long-term investors
Debt fundsLowModerateConservative investors
Balanced fundsMediumModerateFirst-time or moderate investors
Liquid fundsVery lowLowShort-term, low-risk needs


 

How to claim tax benefit on ULIP investments?

Claiming tax benefits on ULIPs is straightforward, thanks to their tax-efficient nature. What is ULIP provides benefits under Sections 80C and 10(10D) of the Income Tax Act.
  • 1. Premium payment:

    Ensure your premium payments qualify under Section 80C for deductions up to Rs. 1.5 lakhs annually.

  • 2. Document submission:

    Submit proof of premium payments when filing your income tax returns to claim the deduction.

  • 3. Maturity or death cover:

    Under Section 10(10D), the maturity or death cover is tax-exempt if the premium does not exceed 10% of the sum assured.

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Common myths about ULIPs debunked

ULIPs often attract misconceptions, which can deter potential investors from understanding what is ULIP scheme and its benefits. Here are some common myths debunked:
  • 1. Myth: ULIPs are expensive:

    Many believe that ULIPs are costly due to high charges. However, in reality, ULIP charges have significantly reduced over time, and they now offer competitive pricing compared to other investment products. Additionally, the potential for market-linked returns and life insurance coverage provides value for money.

  • 2. Myth: ULIPs are risky:

    It is often thought that ULIPs are only suitable for risk-takers. While it is true that ULIPs invest in market-linked funds, policyholders can choose from a range of options, including low-risk debt funds. This flexibility allows you to tailor the risk level according to your comfort and financial goals.

  • 3. Myth: ULIPs do not offer good returns:

    Some believe that ULIPs provide lower returns compared to mutual funds. However, ULIPs offer the dual benefit of insurance and investment. Over the long term, the combination of market-linked growth and life insurance can yield competitive returns, especially when managed strategically.

  • 4. Myth: ULIPs have long lock-in periods:

    ULIPs have a mandatory five-year lock-in period, which is often seen as a disadvantage. However, this period ensures disciplined saving and allows your investment to grow, minimising the impact of market volatility.

Understanding what is ULIP and dispelling these myths can help you make an informed decision, leveraging the full potential of ULIPs as a financial instrument.


 

Conclusion
 

Investing in a holistic portfolio gives you financial security with increased wealth. ULIP gives you best of both products, financial security and returns. By understanding the pros and cons, and weighing your risk appetite, you can choose from the various ULIPs offered in the market that fits your requirement.
 

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Frequently asked questions

How can I boost my ULIP returns?
  • Choose funds based on your risk appetite.
  • Stay invested for the long term.
  • Regularly review and switch funds as per market conditions.
  • Invest additional amounts via top-ups.
What does fund value mean in ULIP?

The fund value in a ULIP represents the total worth of your invested units at the prevailing NAV (Net Asset Value). It reflects the performance of your selected funds and indicates the value of your ULIP investment at any given time.

What factors should I consider before investing in a ULIP?

Before investing in a ULIP, assess your financial goals, risk appetite, and investment horizon. Check the fund performance, associated charges, and flexibility of fund switching to ensure the plan aligns with your objectives.

How is your premium used to buy ULIP units?

A portion of your ULIP premium, after deducting charges, is invested in chosen funds to buy units. The number of units you receive depends on the fund’s NAV at the time of purchase.

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Disclaimer

*T&C Apply. Bajaj Finance Limited (‘BFL’) is a registered corporate agent of third party insurance products of Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited), HDFC Life Insurance Company Limited, Life Insurance Corporation of India (LIC), Bajaj General Insurance Limited(Formerly known as Bajaj Allianz General Insurance Company Limited), SBI General Insurance Company Limited, ACKO General Insurance Company Limited, HDFC ERGO General Insurance Company, TATA AIG General Insurance Company Limited, ICICI Lombard General Insurance Company Limited, New India Assurance Limited, Chola MS General Insurance Company Limited, Zurich Kotak General Insurance Company Limited, Star Health & Allied Insurance Company Limited, Care Health Insurance Company Limited, Niva Bupa Health Insurance Company Limited, Aditya Birla Health Insurance Company Limited and Manipal Cigna Health Insurance Company Limited under the IRDAI composite registration number CA0101. Please note that, BFL does not underwrite the risk or act as an insurer. Your purchase of an insurance product is purely on a voluntary basis after your exercise of an independent due diligence on the suitability, viability of any insurance product. Any decision to purchase insurance product is solely at your own risk and responsibility and BFL shall not be liable for any loss or damage that any person may suffer, whether directly or indirectly. For more details on risk factors, terms and conditions and exclusions please read the product sales brochure & policy wordings carefully before concluding a sale. Tax benefits applicable if any, will be as per the prevailing tax laws. Tax laws are subject to change. BFL does NOT provide Tax/Investment advisory services. Please consult your advisors before proceeding to purchase an insurance product. Visitors are hereby informed that their information submitted on the website may also be shared with insurers. BFL is also distributor of other third party products from Assistance service providers such as CPP Assistance Services Private Limited, Bajaj Finserv Health Limited. etc. All product information such as premium, benefits, exclusions, value added services etc. are authentic and solely based on the information received from the respective Insurance company or the respective Assistance provider company.

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