In the world of investment, Unit Linked Insurance Plans (ULIPs) offer a blend of life insurance and market-linked returns. A key feature of ULIPs is the ability to modify the allocation of premium payments, which is known as premium redirection in ULIPs. This feature allows policyholders to redirect their future premiums into different funds, helping them optimise their investments based on market conditions or their changing financial goals. This article explores what premium redirection is, its benefits, and how it can be effectively used within ULIPs.