Now that you know what are digital banks, the next step is to understand what makes them successful. Here are the top five characteristics of a successful digital bank:
24/7 operations
One of the most beneficial characteristics of a successful digital bank is its 24/7 operations. Most successful digital banks offer their services 24 hours a day and 365 days a year. Unlike traditional banks, which are closed on 2nd and 4th Saturdays, all Sundays and national holidays, digital banks do not see any closure of their apps and websites. Hence, customers can execute banking activities such as transferring money at any time of the day without any restrictions.
Data aggregation
Data aggregation is the process of collecting and consolidating financial data from multiple sources, such as bank accounts, credit cards, loans, investments, and other financial platforms, into a single, unified view. Successful digital banks leverage advanced technologies such as AI and big data to identify financial patterns and utilise data aggregation to offer personalised financial products and processes to customers for ease of operations.
Open banking
Open banking is a system that allows banks and financial institutions to share customer financial data with third-party service providers through secure Application Programming Interfaces (APIs). To ideally execute data aggregation and offer personalised financial products to customers, successful digital banks utilise open banking to share the data with third-party vendors. These third-party vendors help customers access personalised services and products.
Security
One of the most distinctive characteristics of a successful digital bank is its security features. Digital banks rely on advanced algorithms to offer their services and store customers' financial data. Successful digital banks ensure that they have robust data security features to protect customers’ data at all times, avoiding any financial fraud or leaks. Hence, they have high-end encryption, multi-factor authentication, and other advanced cybersecurity measures to protect customer data and transactions.
Invisible banking
Invisible banking is a feature of a digital bank where set banking activities happen automatically without the manual execution of customers. Successful digital banks use AI and automation to automatically categorise expenses, transfer funds into savings accounts, or pay bills based on predefined rules set by the user. Similarly, customers can make payments without traditional banking steps through voice assistants or smart devices. This helps customers make routine banking transactions without taking any traditional banking steps.