Unit Linked Insurance Plans (ULIPs) are one of the most flexible investment options that offer both life insurance and market-linked returns. They provide investors with an opportunity to build wealth while enjoying life cover, making them a popular financial instrument in India. However, optimising ULIP investments requires strategic planning in fund selection, tax benefits, and risk management. By carefully choosing the right ULIP funds and leveraging tax-saving opportunities, investors can enhance their financial growth while ensuring long-term security. This article explores the key aspects of maximising ULIP benefits through informed decision-making.