Unit Linked Insurance Plans (ULIPs) offer a dual benefit of life insurance and investment, appealing to individuals seeking both protection and wealth accumulation. A crucial aspect of ULIP investments is the Net Asset Value (NAV), which reflects the value of the investment component in a ULIP. Understanding NAV helps investors assess fund performance and make informed decisions about managing their ULIP portfolio. In this article, we will explore the significance of NAV, how it impacts returns, factors influencing it, ways to track it, and how it shapes investment strategies in ULIPs in India.