Robo-advisory is a digital service. It provides financial advice and manages investments with minimal human involvement. These platforms use “pre-programmed algorithms” that guide users on investment decisions. They even help you select, buy, and manage financial products just through a few clicks.
Some modern robo-advisors use advanced technologies like Machine Learning, while most rely on simple rule-based logic. Thus, despite the automated nature, different robo-advisors offer slightly different recommendations. However, the core approach is consistent: they suggest equity investments for long-term goals (over five years) and fixed-income products for short-term needs.
Recently, there has been significant interest in robo-advisory platforms in India. Most such companies are receiving funding to develop these tools further. In this article, let’s understand robo-advisory in detail by checking out its evolution, characteristics, and major advantages.