Here are some factors investors must consider before investing in paint stocks in India:
1. Excess competition
New players have been aggressively entering the market and shaking up the rankings. Excessive competition is pushing companies to adapt to the latest technologies and trending marketing strategies to stand out. An investor can assess a brand's adaptability and past data to better understand their options in this growing market.
2. Economic trends
Changes in the economy, like GDP, the number of buildings being constructed, and how and where people are spending, affect the demand for paint. When the economy is flourishing, paint is expected to be in demand, but during economic downturns, less paint is typically needed. Such trends affect an investor's decision and time of investment.
3. Raw material prices
Socio-economic conditions can lead to market fluctuations and changes in the prices of raw materials used by the paint companies in their product development and sales.
4. Consumer choices
With so many choices, every customer looks for something different and new that the company can offer. This can range from a company's price point to uniqueness, sustainability, customer reviews, legacy, and the range of options available. Such factors affect a company's reception and performance in the paint stock market.
Some other factors that might not adversely affect the industry but do have a minor impact on the sector are given below:
5. Government policies
Government policies can indirectly impact the paint industry. For instance, if the Indian government launches a policy impacting the real estate sector, it can increase or decrease the number of properties being made or sold, which in turn will impact the paint industry. This is because if more houses move into development, their makeovers will require an additional supply of paint and coating materials, leading to an increase in demand.
6. Social media and makeover trends
Social media and Pinterest dictate industry trends these days. If the colour of the season is yellow, for instance, a consumer might consider doing a house makeover with shades of yellow on the walls. Such frequent makeovers not only work as mood enhancers but also help consumers stay up-to-date on trends for themselves and their guests.