Croma Dussehra Sale 2026: Grab Festival Deals with the Insta EMI Card

The Croma Dussehra sale brings festive price cuts on TVs, phones, laptops, and home appliances around Navratri and Dussehra. Many Indian families see Dussehra as a lucky day to buy something new. For you, it means bringing home a new gadget or appliance on an auspicious day, while paying much less than usual.

The discounts are only part of what makes the Croma Dussehra sale popular. Here is why many families plan their festive shopping at Croma:

• A trusted name: Croma opened its first store in Juhu, Mumbai in October 2006, so 2026 marks 20 years of selling electronics in India.
• More value for old devices: Exchange offers lower the price of a new one. In September 2026, Croma offered an exchange bonus of up to Rs. 12,000 on the iPhone 18 Pro.
• Plenty of time to decide: The 2025 festive sale ran for over a month, so you can compare models without rushing.
• Diwali shopping, done early: Dussehra comes 19 days before Diwali in 2026, so you can finish your big Diwali purchases before the crowds.

→ Key takeaway: Exchange value, a long sale window, and early Diwali shopping all come together only during the festive season. Waiting to save the full amount can mean missing the auspicious day, and the Bajaj Finance Insta EMI Card lets you shop on Easy EMIs while the offers last.

Croma has not announced its 2026 festive sale dates yet. Based on past editions and the 2026 festival calendar, here are the key dates to plan your shopping around:

• Mid-September, early Puja offers: In 2025, Croma's festive offers began in East India on 12 September, giving shoppers in Kolkata and Bhubaneswar a head start before Durga Puja.
• Late September to early October (expected), nationwide sale: The 2025 sale went nationwide from 22 September. With Diwali later in 2026, this year's sale may start a little later.
• 11 to 19 October 2026, Navratri: This is a good time to shortlist models and compare prices at your nearest partner store.
• 20 October 2026, Dussehra: Many families buy big-ticket items on this day, so visit a day or two early for a better choice of stock. In Bengal, Bijoya Dashami falls on 21 October.
• 8 November 2026, Diwali: Croma's festive sale usually continues until around Diwali, so you can still shop after Dussehra.

→ Pro tip: Visit a Croma partner store during the first days of Navratri to shortlist models. Popular products often sell out close to Dussehra, and planning early helps you buy your first choice.

Croma's festive sale covers almost every electronics category, but some get deeper cuts than others. Here are the flat discounts from the 2025 festive offers, which give a fair idea of what to expect:

• Earphones and headphones, flat 45% off: These make easy festive gifts for family and friends at close to half price.
• TVs and ACs, flat 35% off: A good time to upgrade to a bigger screen for festive movie nights or cricket matches.
• Washing machines and home audio, flat 30% off: Useful when relatives visit during the festive season and laundry piles up.
• Refrigerators, flat 25% off: Extra fridge space helps store festive sweets and meals for the whole family.
• Laptops, flat 20% off: AI laptops started at Rs. 49,016 in 2025, which suits students and working professionals.

The sale price is only the starting point. A few smart choices can cut your bill further and keep saving you money long after Dussehra. Here is how to get more from the sale:

• Consider last year's model: When a new model launches, the older one often gets cheaper. After the iPhone 18 Pro launch, Croma priced the iPhone 17 Pro from Rs. 69,990 in stores.
• Ask about student pricing: Students with a valid ID can get special prices. In January 2026, the MacBook Air M4 had a student price of Rs. 53,913 at Croma.
• Check the offer page before you visit: Deals can change daily during a month-long sale, so checking croma.com or the Croma app first helps you know the best price.
• Choose a higher star rating: A 5 Star refrigerator or AC uses fewer units each year, so you keep saving on your power bill every month.

These tips help you pick the right product at the right price, but the best deals do not wait. With the Bajaj Finance Insta EMI Card, you can bring your new TV, phone, or appliance home in time for Dussehra and pay for it in easy monthly amounts across 3 to 60 months.

The Bajaj Finance Insta EMI Card is a pre-qualified card loan, not a credit card. It is issued to existing Bajaj Finance customers with a good repayment record and to new applicants who pass KYC and eligibility checks. Here is what the card offers.

• A card loan offer of up to Rs. 6 lakh, usable on your Croma purchase and other shopping.
• A repayment tenure across 3 to 60 months, so you can pick a duration that fits your monthly budget.
• Access to over 1.5 lakh partner stores across more than 4,000 cities in India, including Croma.
• A one-time joining fee of Rs. 530, with zero annual fee from the second year onwards.

Check your Insta EMI Card eligibility online using your mobile number and OTP. If eligible, you can apply instantly and start shopping for your preferred TV, smartphone, or home appliance easily and affordably.

Easy EMIs change what you can afford during the festive season. Here is how they help you make better buying decisions during the Croma Dussehra sale:

• Start something new on Dussehra: You can gift your child a laptop on Vijayadashami, instead of waiting until you save the full amount.
• Keep cash for festive expenses: Navratri outfits, puja costs, and Diwali gifts all add up in October and November. Monthly instalments keep your savings free for these.
• Choose a better model: You can pick a 55-inch TV over a 43-inch one, or a 5 Star refrigerator over a 3 Star model.
• Upgrade 2 things in one visit: Many families need a new TV and a new refrigerator at the same time. With Easy EMIs, you can buy both in one trip to the partner store.

→ Verdict: If you already plan to buy a TV, phone, or appliance this festive season, the Insta EMI Card is the smarter way to pay at Croma. You lock in the Dussehra price now and pay for it gradually.

Applying for the Bajaj Finance Insta EMI Card takes only a few minutes online and does not need any physical paperwork. Follow these steps to apply.

1. Enter your 10-digit mobile number and click on 'CHECK OFFER' on the Insta EMI Card page.
2. Enter the OTP and submit.
3. Enter your full name and click on 'Yes, Auto-Fetch Details'.
4. Verify your pre-filled personal details and click on 'CONTINUE'.
5. Check your pre-qualified card loan offer amount and click on 'CONTINUE'.
6. Review your wallet setup details and verify the OTP.
7. Complete identity verification by confirming your current residential address.
8. Pay the one-time joining fee of Rs. 530 (inclusive of applicable taxes).
9. After successful payment, view your card details on the Bajaj Finance app.

Note: The process may differ based on whether you are a new or existing Bajaj Finance customer.

Also read: How to apply for the Insta EMI Card

You can use the Bajaj Finance Insta EMI Card at any Croma partner store during the Dussehra sale. Paying takes only a few minutes at the billing counter. Here is how:

1. Browse and select your product at a Croma partner store.
2. At checkout, tell the partner store executive you want to pay using the Bajaj Finance Insta EMI Card.
3. Share your registered mobile number and card details with the executive.
4. Choose a repayment tenure across 3 to 60 months that fits your monthly budget.
5. Authenticate the transaction using the OTP sent to your registered mobile number.
6. Your purchase is approved instantly. Take your product home.

You can also check your Insta EMI Card eligibility online in advance by entering your mobile number and OTP, helping you plan your purchase better.

The Bajaj Finance Insta EMI Card offers several advantages beyond just splitting payments. From flexible tenures to wide acceptance, here are the key benefits that make this card a practical choice for everyday purchases.

Also read: Features and benefits of the Bajaj Finance Insta EMI Card

Before you apply, it helps to check whether you meet the basic eligibility requirements. The Bajaj Finance Insta EMI Card is open to most working Indians, and the criteria are simple to understand at a glance.

• Nationality: Indian Citizen.
• Age: 21 years to 70 years.
• Credit score:A healthy credit score per Bajaj Finance policies.
• Income: A steady, regular source of income.
• Documents: No physical documentation required when applying online. Only the following details are required: PAN and Aadhaar number.
• Form 60: In case of non-availability of PAN, Form 60 is required.

Also read: Eligibility criteria for the Insta EMI Card

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