Amazon Great Indian Festival Sale: Dates, Deals, and EMI Offers

The Amazon Great Indian Festival is Amazon India's biggest sale of the year, held every festive season before Diwali. It is known for deep discounts on phones, TVs, laptops, and home appliances, along with exchange deals and new launches. It is the best time to buy the big-ticket items you have been planning for months.

The Great Indian Festival sale gives you more than just lower prices. Here is why many buyers wait for it:

• Big savings on big purchases: Large appliances and premium electronics often see discounts of 40% to 70% during the sale.
• New launches at festive prices: Brands often launch new phones and gadgets during the sale, with launch offers and exchange bonuses.
• Gifts for Diwali: You can buy Diwali gifts for your family weeks before the festival and have them delivered on time.
• Extra benefits for Prime members: Prime members get 24 hours of early access and up to 10% extra benefits.

→ Key takeaway: Sale prices stretch your budget, and Easy EMIs stretch it further. With the Bajaj Finance Insta EMI Card, you can grab a festive deal the day it goes live and repay across 3 to 60 months.

Knowing the key dates helps you plan your shopping and get the best deals before they sell out. Here are the most important dates for this year's sale:

• 25 September 2026, Early Deals: Early Deals have been live since this date, so you can already find discounts on select products.
• 7 October 2026, Prime early access: Prime members can start shopping at 12:00 AM, a full 24 hours before everyone else.
• 8 October 2026, main sale: The sale opens for all shoppers at 12:00 AM.
• Dussehra and Diwali: Amazon has not announced a separate Dussehra sale this year, so Dussehra offers run within the festival. In past years, the sale has run in waves until around Diwali, which falls on 8 November 2026.

→ Pro tip: Popular deals on phones and electronics often sell out within the first hour of Prime early access. Add products to your cart the night before, so you can check out quickly.

A little planning can help you save much more than the sale price alone. Here are some simple ways to get the most out of the sale:

• Shop in the first hours: The best deals go live at 12:00 AM on 7 October for Prime members and 8 October for everyone else.
• Exchange your old device: Trade in your old phone or appliance to bring down the price of your new one.
• Check Early Deals first: Early Deals have been live since 25 September 2026. Compare them with sale prices so you buy at the lowest price.
• Bundle small items: Easy EMIs need a bill above Rs. 5,000. If you are buying earbuds or a power bank, add them to your phone order to cross this amount.
• Plan for later sales too: If you miss a deal, keep an eye on the next Amazon upcoming sale, such as the Republic Day sale in January.

The final step is managing the cost. Instead of paying the full amount at once, you can pay on Easy EMIs with the Insta EMI Card and repay across 3 to 60 months.

The Bajaj Finance Insta EMI Card is a pre-qualified card loan, not a credit card. It is issued to existing Bajaj Finance customers with a good repayment record and to new applicants who pass KYC and eligibility checks. Here is what the card offers.

• A card loan offer of up to Rs. 6 lakh, usable on phones, TVs, laptops, and appliances.
• A repayment tenure across 3 to 60 months, so you can pick a duration that fits your monthly budget.
• Use on Amazon and Flipkart, and at over 1.5 lakh partner stores across more than 4,000 cities in India.
• A one-time joining fee of Rs. 530, with zero annual fee from the second year onwards.

Check your Insta EMI Card eligibility online using your mobile number and OTP. If eligible, you can apply instantly and start shopping for your preferred festive deals easily and affordably.

Easy EMIs help you make the most of Amazon sale offers with the Insta EMI Card. Here is how they help during the sale:

• Grab deals before they sell out: You do not have to wait until payday, which matters when deals sell out within hours.
• Buy more than one festive upgrade: You can buy a new TV and a washing machine in the same sale, and spread the cost across months.
• Keep your festive budget free: Monthly instalments leave your savings for Diwali sweets, travel, and gifts.
• Zero down payment on select products: During festive season offers, zero down payment is available on select products.

→ Verdict: Amazon shopping with the Insta EMI Card during the Great Indian Festival lets you lock in festive prices now and pay later. If you plan to buy a big-ticket item this Diwali, it is the smarter way to pay.

Applying for the Bajaj Finance Insta EMI Card takes only a few minutes online and does not need any physical paperwork. Follow these steps to apply.

1. Enter your 10-digit mobile number and click on 'CHECK OFFER' on the Insta EMI Card page.
2. Enter the OTP and submit.
3. Enter your full name and click on 'Yes, Auto-Fetch Details'.
4. Verify your pre-filled personal details and click on 'CONTINUE'.
5. Check your pre-qualified card loan offer amount and click on 'CONTINUE'.
6. Review your wallet setup details and verify the OTP.
7. Complete identity verification by confirming your current residential address.
8. Pay the one-time joining fee of Rs. 530 (inclusive of applicable taxes).
9. After successful payment, view your card details on the Bajaj Finance app.

Note: The process may differ based on whether you are a new or existing Bajaj Finance customer.

Also read: How to apply for the Insta EMI Card

You can use the Bajaj Finance Insta EMI Card on Amazon to pay for your sale purchases on Easy EMIs. Here is how:

1. Add your product to your cart on Amazon.
2. At checkout, select the Bajaj Finance Easy EMI option.
3. Enter your Insta EMI Card details and registered mobile number.
4. Choose your preferred repayment tenure across 3 to 60 months.
5. Confirm using the OTP sent to your registered mobile number.
6. Your order is placed, and the EMI deduction begins from the next billing cycle.

You can also check your Insta EMI Card eligibility online in advance by entering your mobile number and OTP, helping you plan your purchase better.

The Bajaj Finance Insta EMI Card offers several advantages beyond just splitting payments. From flexible tenures to wide acceptance, here are the key benefits that make this card a practical choice for everyday purchases.

Also read: Features and benefits of the Bajaj Finance Insta EMI Card

Before you apply, it helps to check whether you meet the basic eligibility requirements. The Bajaj Finance Insta EMI Card is open to most working Indians, and the criteria are simple to understand at a glance.

• Nationality: Indian Citizen.
• Age: 19 years to 70 years.
• Credit score:A healthy credit score per Bajaj Finance policies.
• Income: A steady, regular source of income.
• Documents: No physical documentation required when applying online. Only the following details are required: PAN and Aadhaar number.
• Form 60: In case of non-availability of PAN, Form 60 is required.

Also read: Eligibility criteria for the Insta EMI Card

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