Amazon Prime Day Sale: Upcoming Sale List, Dates, Offers, Discounts, and more

The Amazon Prime Day sale is a yearly sale only for Amazon Prime members. It runs for two to three days every July. It is known for new product launches, low prices on phones, laptops, and TVs, and fast delivery. For you, this means a mid-year chance to replace an old gadget without waiting for Diwali.

Many shoppers plan their big buys around Prime Day. Here is why, based on the 2026 sale:

• New launches first: Prime Day 2026 had over 500 new launches, including the Samsung Galaxy M47 5G and the OnePlus N6.
• Fast delivery: Prime members get same-day delivery on over 10 lakh products and next-day delivery on more than 40 lakh.
• A monsoon-time sale: July is when schools and colleges reopen, so it suits families buying a laptop or a tablet.
• Small business products: The 2026 sale featured over 2 lakh products from Indian small businesses.

→ Key takeaway: Prime Day 2027 is about nine months away. If your phone or fridge needs replacing now, you do not have to wait. The Amazon Great Indian Festival opens for Prime members on 7 October 2026, and the Bajaj Finance Insta EMI Card lets you buy now and pay monthly.

Amazon has not yet announced the Prime Day 2027 dates. The dates below show what to expect, and which Amazon sales come before it, so you can plan your budget.

• July 2027 (expected): The next Prime Day. The sale ran from 12 to 14 July in 2025 and 4 to 6 July in 2026, so plan for the first half of July.
• 12:00 AM start (expected): Prime Day 2026 began at midnight. Shoppers who logged in early got the first pick of limited-stock deals.
• 72 hours (expected): The 2026 sale ran for three full days. This gives you time to compare models before you pay.
• 7 October 2026: Prime members get early access to the Amazon Great Indian Festival, a full day before others.
• 8 October 2026: The Great Indian Festival opens for all shoppers, in time for Diwali on 8 November 2026.

→ Pro tip: Amazon usually announces the Prime Day dates two to three weeks ahead. Add items to your wish list in June 2027, so you can see the price drop on day one.

Electronics and home appliances saw the biggest price cuts in Prime Day 2026. You can expect similar offers in 2027. Here is what the discounts mean for your home:

• Smart TVs: Smart TVs were up to 65% off, so a 55-inch 4K model cost Rs. 39,490.
• Cooling and laundry: Air conditioners dropped by up to 53%, and washing machines by up to 60%.
• Refrigerators: Refrigerators were up to 55% off, which helps a growing family move to a bigger size.
• Phones: Smartphones and accessories were up to 40% off, with new 5G models starting under Rs. 20,000.
• Laptops and tablets: Laptops and tablets were up to 40% off, which is useful for students starting a new college term.
• Sound: Speakers and other audio devices were up to 60% off, and headphones up to 75%.

A little planning helps you get more from a 72-hour sale. Here are simple tips that work:

• Join Prime early: An annual Prime membership costs Rs. 1,499, Prime Lite costs Rs. 799, and Prime Shopping Edition costs Rs. 399. Only members can buy Prime Day deals.
• Check the old price: Note the price a week before the sale. A real deal, like the 42% cut on the ASUS Vivobook 15 in 2026, will be clear.
• Use coupons: Tick the coupon box on the product page. In 2026, the Galaxy M47 5G reached Rs. 22,999 only with a coupon.
• Exchange your old device: Trade in a working phone or TV to lower the final bill.
• Club small items: An Echo Pop at Rs. 2,949 is below Rs. 5,000. Add a Fire TV Stick HD at Rs. 2,999 to reach Rs. 5,948, so the bill qualifies for Easy EMIs.

Once you have the best price, you can pay with the Bajaj Finance Insta EMI Card. It splits the bill into monthly instalments, so a big purchase does not use up your savings.

The Bajaj Finance Insta EMI Card is a pre-qualified card loan, not a credit card. It is issued to existing Bajaj Finance customers with a good repayment record and to new applicants who pass KYC and eligibility checks. Here is what the card offers.

• A card loan offer of up to Rs. 6 lakh, enough for a phone, a laptop, and a TV in one sale.
• A repayment tenure across 3 to 60 months, so you can pick a monthly amount that suits your salary.
• Use on Amazon and at over 1.5 lakh partner stores across more than 4,000 cities in India.
• A one-time joining fee of Rs. 530, with zero annual fee from the second year onwards.

Check your Insta EMI Card eligibility online using your mobile number and OTP. If eligible, you can apply instantly and start shopping for your preferred electronics and appliances easily and affordably.

Easy EMIs turn a sale price into a small monthly amount. Here is what that looks like with Prime Day 2026 prices, over 12 months and before any charges:

• Cooling for the summer: The Rs. 35,490 LG 1.5-ton AC comes to about Rs. 2,958 a month.
• A laptop for college: The Rs. 44,990 ASUS Vivobook 15 comes to about Rs. 3,749 a month.
• A bigger TV for the family: The Rs. 39,490 Samsung 55-inch TV comes to about Rs. 3,291 a month.
• Zero down payment: This is available on select products and during festive season offers.
• No credit card needed: The Insta EMI Card is a card loan, so you can shop on Easy EMIs without a credit card.

These are indicative figures based on a simple division of the product price over 12 months, with no interest, processing fee, or other charges factored in. Your actual EMI amount will depend on the terms of your card loan offer.

→ Verdict: The Amazon Prime Day sale gives you some of the lowest mid-year prices on phones, TVs, and appliances. With the Insta EMI Card, you can lock in that price and pay for it gradually.

Applying for the Bajaj Finance Insta EMI Card takes only a few minutes online and does not need any physical paperwork. Follow these steps to apply.

1. Enter your 10-digit mobile number and click on 'CHECK OFFER' on the Insta EMI Card page.
2. Enter the OTP and submit.
3. Enter your full name and click on 'Yes, Auto-Fetch Details'.
4. Verify your pre-filled personal details and click on 'CONTINUE'.
5. Check your pre-qualified card loan offer amount and click on 'CONTINUE'.
6. Review your wallet setup details and verify the OTP.
7. Complete identity verification by confirming your current residential address.
8. Pay the one-time joining fee of Rs. 530 (inclusive of applicable taxes).
9. After successful payment, view your card details on the Bajaj Finance app.

Note: The process may differ based on whether you are a new or existing Bajaj Finance customer.

Also read: How to apply for the Insta EMI Card

You can pay with the Bajaj Finance Insta EMI Card at checkout on Amazon. It takes only a few minutes. Follow these steps:

1. Add the product to your cart on Amazon.
2. At checkout, select the Bajaj Finance Easy EMI option.
3. Enter your Insta EMI Card details and registered mobile number.
4. Choose a repayment tenure across 3 to 60 months that fits your monthly budget.
5. Confirm using the OTP sent to your registered mobile number.
6. Your order is placed. EMI deductions begin from the next billing cycle.

You can also check your Insta EMI Card eligibility online in advance by entering your mobile number and OTP, helping you plan your purchase better.

The Bajaj Finance Insta EMI Card offers several advantages beyond just splitting payments. From flexible tenures to wide acceptance, here are the key benefits that make this card a practical choice for everyday purchases.

Also read: Features and benefits of the Bajaj Finance Insta EMI Card

Before you apply, it helps to check whether you meet the basic eligibility requirements. The Bajaj Finance Insta EMI Card is open to most working Indians, and the criteria are simple to understand at a glance.

• Nationality: Indian Citizen.
• Age: 19 years to 70 years.
• Credit score: A healthy credit score per Bajaj Finance policies.
• Income: A steady, regular source of income.
• Documents: No physical documentation required when applying online. Only the following details are required: PAN and Aadhaar number.
• Form 60: In case of non-availability of PAN, Form 60 is required.

Also read: Eligibility criteria for the Insta EMI Card

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