Amazon Upcoming Sales 2026: Sale Dates, Offers, and Easy EMI Offers

Amazon runs several big sales every year, from the Great Republic Day Sale in January to the Great Indian Festival before Diwali. These sales are known for price drops on phones, laptops, TVs, and appliances, along with new launches and exchange deals. Knowing which sale suits which product helps you buy at the lowest price.

Amazon's sales give you more than just lower prices. Here is why many buyers plan their purchases around them:

• A sale for every season: Amazon's sales are spread across the year, so you can buy an AC before summer or a TV before Diwali.
• Prime-only savings: Prime Day in July is open only to Prime members, and Prime members also get early access to other big sales.
• Lightning deals: Short, time-limited deals go live throughout big sales, often with the steepest discounts.
• Amazon's own devices: Echo speakers, Kindle e-readers, and Fire TV Sticks are regularly discounted during Amazon's biggest sales.

→ Key takeaway: Sale prices lower the cost, and Easy EMIs make it easier to manage. With the Bajaj Finance Insta EMI Card, you can buy during any Amazon sale and repay across 3 to 60 months.

The biggest Amazon sale of the year is only days away. Here are the key dates to plan your shopping around:

• 25 September 2026, Early Deals: Great Indian Festival Early Deals are already live, so you can find discounts on select products now.
• 7 October 2026, Prime early access: Prime members can start shopping at 12:00 AM, a full 24 hours before everyone else.
• 8 October 2026, Great Indian Festival: The sale opens for all shoppers at 12:00 AM. Amazon has not announced a separate Dussehra sale, so Dussehra offers run within it.
• Up to Diwali, 8 November 2026: In past years, the Great Indian Festival has run in waves until around Diwali.
• January 2027, Great Republic Day Sale: The next year's first sale. In 2026, it began on 16 January, with Prime early access from late on 15 January.

→ Pro tip: Deals on popular phones often sell out within the first hour of Prime early access. Add products to your cart the night before, so you can check out quickly.

Which Amazon sales have already taken place in 2026?

Looking at earlier sales helps you judge how good a deal is. The table below lists the major Amazon sales held earlier this year.

Last updated: September 2026
Disclaimer: Sale dates are based on Amazon announcements and past sale patterns, and may change. For the latest details, check the Amazon app.

Some product categories see much bigger price cuts than others during Amazon sales. Here is where you are likely to save the most:

• Smartphones: Smartphones see price drops and exchange offers, especially during the Great Indian Festival and Prime Day.
• Laptops: Laptops are a popular buy during the Great Indian Festival and the Great Republic Day Sale, when students prepare for exams.
• Tablets: Samsung tablets and the Apple iPad suit online classes, and you can pay for them over 3 to 60 months.
• TVs: Smart TVs see strong deals before Diwali on 8 November, when many families upgrade.
• Large appliances: Air conditioners, washing machines, and refrigerators often see discounts of 40% to 70% during the Great Indian Festival.
• Audio devices: Many audio devices, like Bluetooth speakers and earbuds, cost less than Rs. 5,000. Add them to a bigger order to cross the Rs. 5,000 minimum for Easy EMIs.
• Home appliances and essentials: Home appliances get sale discounts, and daily essentials can see savings of up to 50% during the Great Indian Festival.

A little planning can help you save much more than the sale price alone. Here are some simple ways to get the most out of Amazon sales:

• Pick the right sale: Phones, TVs, and appliances usually see the lowest prices during the Great Indian Festival, while Amazon devices are often cheapest on Prime Day.
• Consider Prime membership: Prime members get 24 hours of early access to big sales, and Prime Day is open only to them.
• Compare early deals: Early Deals, like those live since 25 September 2026, let you compare prices before the main sale starts.
• Exchange your old device: Trade in your old phone, TV, or appliance to lower the price of your new one.
• Bundle small items: Easy EMIs need a bill above Rs. 5,000. If you are buying earbuds or a Fire TV Stick, add them to a bigger order to cross this amount.

The final step is managing the cost. Instead of paying the full amount at once, you can pay on Easy EMIs with the Insta EMI Card and repay across 3 to 60 months.

The Bajaj Finance Insta EMI Card is a pre-qualified card loan, not a credit card. It is issued to existing Bajaj Finance customers with a good repayment record and to new applicants who pass KYC and eligibility checks. Here is what the card offers.

• A card loan offer of up to Rs. 6 lakh, usable on phones, laptops, TVs, and appliances.
• A repayment tenure across 3 to 60 months, so you can pick a duration that fits your monthly budget.
• Use on Amazon and Flipkart, and at over 1.5 lakh partner stores across more than 4,000 cities in India.
• A one-time joining fee of Rs. 530, with zero annual fee from the second year onwards.

Check your Insta EMI Card eligibility online using your mobile number and OTP. If eligible, you can apply instantly and start shopping for your preferred Amazon sale deals easily and affordably.

Easy EMIs help you get more out of every Amazon sale. Here is how they help:

• Catch lightning deals: Lightning deals can end within minutes. Easy EMIs let you buy right away, without waiting for payday.
• Plan purchases across the year: You can buy an AC in the Great Summer Sale and a TV in the Great Indian Festival, and keep each payment small.
• Keep your festive budget free: Monthly instalments leave your savings for Diwali sweets, gifts, and travel.
• Zero down payment on select products: During festive season offers, zero down payment is available on select products.

→ Verdict: Amazon's upcoming sales, especially the Great Indian Festival, are some of the best times of the year for big-ticket buys. With the Insta EMI Card, you can lock in sale prices now and pay later.

Applying for the Bajaj Finance Insta EMI Card takes only a few minutes online and does not need any physical paperwork. Follow these steps to apply.

1. Enter your 10-digit mobile number and click on 'CHECK OFFER' on the Insta EMI Card page.
2. Enter the OTP and submit.
3. Enter your full name and click on 'Yes, Auto-Fetch Details'.
4. Verify your pre-filled personal details and click on 'CONTINUE'.
5. Check your pre-qualified card loan offer amount and click on 'CONTINUE'.
6. Review your wallet setup details and verify the OTP.
7. Complete identity verification by confirming your current residential address.
8. Pay the one-time joining fee of Rs. 530 (inclusive of applicable taxes).
9. After successful payment, view your card details on the Bajaj Finance app.

Note: The process may differ based on whether you are a new or existing Bajaj Finance customer.

Also read: How to apply for the Insta EMI Card

You can use the Bajaj Finance Insta EMI Card on Amazon to pay for your sale purchases on Easy EMIs. Here is how:

1. Add your product to your cart on Amazon.
2. At checkout, select the Bajaj Finance Easy EMI option.
3. Enter your Insta EMI Card details and registered mobile number.
4. Choose your preferred repayment tenure across 3 to 60 months.
5. Confirm using the OTP sent to your registered mobile number.
6. Your order is placed, and the EMI deduction begins from the next billing cycle.

You can also check your Insta EMI Card eligibility online in advance by entering your mobile number and OTP, helping you plan your purchase better.

The Bajaj Finance Insta EMI Card offers several advantages beyond just splitting payments. From flexible tenures to wide acceptance, here are the key benefits that make this card a practical choice for everyday purchases.

Also read: Features and benefits of the Bajaj Finance Insta EMI Card

Before you apply, it helps to check whether you meet the basic eligibility requirements. The Bajaj Finance Insta EMI Card is open to most working Indians, and the criteria are simple to understand at a glance.

• Nationality: Indian Citizen.
• Age: 19 years to 70 years.
• Credit score:A healthy credit score per Bajaj Finance policies.
• Income: A steady, regular source of income.
• Documents: No physical documentation required when applying online. Only the following details are required: PAN and Aadhaar number.
• Form 60: In case of non-availability of PAN, Form 60 is required.

Also read: Eligibility criteria for the Insta EMI Card

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List of the biggest upcoming sales: