Published Aug 18, 2025 3 Min Read

Introduction

Dhanteras, the auspicious day that marks the beginning of Diwali festivities, is synonymous with prosperity and shopping. Whether it is buying gold, upgrading your home appliances, or gifting gadgets to loved ones, the spirit of Dhanteras revolves around making meaningful purchases. But what if you could shop for everything you need without worrying about upfront costs? With the Bajaj Finserv Insta EMI Card, you can shop now and pay later with the convenience of affordable EMIs.

Let us explore how this powerful financial tool can make your Dhanteras shopping seamless and budget-friendly.

 

What is Dhanteras and why is it celebrated

Dhanteras, also known as Dhanatrayodashi, is celebrated on the thirteenth day of the Hindu lunar calendar during the Krishna Paksha of the month of Kartik. The term ‘Dhan’ signifies wealth, and ‘Teras’ refers to the thirteenth day. On this day, devotees worship Lord Dhanvantari and Goddess Lakshmi, seeking health, wealth, and prosperity.

Traditionally, Dhanteras is considered an auspicious occasion to buy gold, silver, and other valuable items, symbolising prosperity and good fortune. Over the years, the festival has evolved to include the purchase of electronic gadgets, home appliances, and other essentials, making it a grand shopping event for families across India.

 

Importance of shopping on Dhanteras

Shopping on Dhanteras is more than just a tradition; it is an investment in prosperity and happiness. Purchasing gold and silver is believed to invite the blessings of Goddess Lakshmi, while upgrading your home or buying gifts for loved ones strengthens familial bonds.

In recent years, the Dhanteras Sale has become a significant event, with retailers offering irresistible discounts on a wide range of products. From jewellery to electronics and home appliances, the festival provides an excellent opportunity to shop for essentials and luxuries alike.

 

Top categories to shop during Dhanteras festival

Dhanteras offers something for everyone. Here are the top categories to explore during the festival:

Jewellery offers to explore on Dhanteras

Gold and silver jewellery remain the most sought-after items on Dhanteras. Many jewellers provide exclusive discounts and cashback offers during the festive season. Whether you are buying a gold necklace for yourself or silver coins as gifts, you can now spread the cost over manageable EMIs using the Bajaj Finserv Insta EMI Card.

Electronics and gadgets on easy EMIs this Dhanteras

Upgrade your gadgets this Dhanteras with deals on smartphones, laptops, and smartwatches. Partner stores like Amazon and Flipkart offer exclusive discounts on electronics, and with the Insta EMI Card, you can convert your purchase into easy EMIs without any hassle.

Appliances and home decor deals

Dhanteras is the perfect time to revamp your home. From refrigerators and washing machines to air conditioners and furniture, you can find incredible offers during the festive sale. The Insta EMI Card allows you to shop for these big-ticket items without straining your budget.

 

Benefits of using Insta EMI Card on Dhanteras

The Bajaj Finserv Insta EMI Card is your ideal companion for Dhanteras shopping. Here is why:

Easy EMI options across multiple categories

With a pre-approved loan limit of up to Rs. 3 lakh, the Insta EMI Card lets you shop across categories like jewellery, electronics, appliances, and more. You can choose flexible repayment tenures ranging from 3 to 60 months, making it easier to manage your finances.

Wide network of partner stores and online portals

The Insta EMI Card is accepted at over 1.5 lakh partner stores, including popular names like Amazon, Flipkart, Croma, and Vijay Sales. Whether you prefer shopping online or offline, you can enjoy seamless transactions and exclusive partner discounts.

 

How to use Insta EMI Card while shopping online

Using the Insta EMI Card online is simple and hassle-free. Follow these steps to make your Dhanteras shopping smooth:

  1. Visit your preferred online store, such as Amazon or Flipkart.
  2. Select the product you wish to buy and proceed to checkout.
  3. Choose the ‘No Cost EMI’ option and select Bajaj Finserv as your payment partner.
  4. Enter your Insta EMI Card details to complete the transaction.
  5. Confirm your EMI tenure and enjoy your purchase without upfront payment.

 

Bajaj Finserv partner stores for Dhanteras offers

The Insta EMI Card is accepted at a wide range of partner stores, ensuring you never miss out on Dhanteras deals. Some of the top partner stores include:

  • Amazon and Flipkart: Shop for electronics, gadgets, and home essentials.
  • Croma: Explore the latest appliances and gadgets.
  • Tanishq and Kalyan Jewellers: Buy gold and diamond jewellery on easy EMIs.
  • MakeMyTrip: Book travel packages for the festive season.

 

Top Dhanteras offers you should not miss in 2025

The Dhanteras Sale 2025 promises exciting deals across categories. Here are some offers to look out for:

  • Jewellery: Up to 20% off on gold and diamond jewellery.
  • Electronics: Discounts of up to 40% on smartphones and laptops.
  • Home Appliances: Up to 50% off on refrigerators, washing machines, and more.
  • Furniture and Home Decor: Flat 30% off on select items.

Do not forget to use your Insta EMI Card to convert these purchases into easy EMIs. Use your mobile number and OTP to check your pre-qualified loan limit for the Insta EMI Card.

 

Things to keep in mind while shopping on Dhanteras

To make the most of your Dhanteras shopping, keep these tips in mind:

  • Set a budget: Plan your purchases in advance to avoid overspending.
  • Compare offers: Check deals across multiple stores to get the best value.
  • Use your Insta EMI Card: Maximise your savings with exclusive partner discounts and no-cost EMI options.
  • Shop early: Popular items may go out of stock quickly, so shop early to avoid disappointment.

 

Why choose Bajaj Finserv Insta EMI Card this festive season

The Bajaj Finserv Insta EMI Card is more than just a financing tool; it is your gateway to hassle-free shopping. Here is why it stands out:

  • Instant approval: Get pre-approved for a loan limit of up to Rs. 3 lakh.
  • Flexible repayment: Choose tenures ranging from 3 to 60 months.
  • Wide acceptance: Shop at over 1.5 lakh partner stores, both online and offline.
  • Transparent fees: Enjoy a clear fee structure with no hidden charges.

This Dhanteras, let the Insta EMI Card transform your shopping experience, allowing you to celebrate without financial stress. Get started by entering your mobile number and OTP to check your offer instantly.

 

Celebrate Dhanteras 2025 with confidence and convenience by leveraging the power of the Bajaj Finserv Insta EMI Card. Shop for what you love, pay in easy EMIs, and make this festive season truly memorable. Activate your Insta EMI Card today and enjoy a stress-free shopping experience!

Your Requirement

Frequently asked questions

What are the best Dhanteras gold offers in 2025?

The Dhanteras Sale 2025 includes up to 20% off on gold jewellery and additional cashback offers at partner stores like Tanishq and Kalyan Jewellers.

Can I buy gold jewellery on Easy EMI this Dhanteras?

Yes, you can purchase gold jewellery on easy EMIs using the Bajaj Finserv Insta EMI Card at partner stores.

Are Dhanteras Diwali offers available on electronics?

Absolutely! Retailers like Amazon and Flipkart offer discounts of up to 40% on electronics during the Dhanteras Sale.

Is Insta EMI Card accepted for gold shopping on Dhanteras?

Yes, the Insta EMI Card is accepted at leading jewellery stores such as Tanishq and Kalyan Jewellers for gold shopping.

Which stores offer Dhanteras discounts on gold and silver?

Stores like Tanishq, Kalyan Jewellers, and local jewellers provide exclusive Dhanteras discounts on gold and silver.

Can I shop for appliances on EMI during Dhanteras sale?

Yes, you can shop for appliances like refrigerators and washing machines on EMI at partner stores like Croma and Vijay Sales using the Insta EMI Card.

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Bajaj Finserv App for All Your Financial Needs and Goals

Trusted by 50 million+ customers in India, Bajaj Finserv App is a one-stop solution for all your financial needs and goals. 

You can use the Bajaj Finserv App to: 

  • Apply for loans online, such as Instant Personal Loan, Home Loan, Business Loan, Gold Loan, and more. 
  • Explore and apply for co-branded credit cards online. 
  • Invest in fixed deposits and mutual funds on the app. 
  • Choose from multiple insurance for your health, motor and even pocket insurance, from various insurance providers. 
  • Pay and manage your bills and recharges using the BBPS platform. Use Bajaj Pay and Bajaj Wallet for quick and simple money transfers and transactions. 
  • Apply for Insta EMI Card and get a pre-approved limit on the app. Explore over 1 million products on the app that can be purchased from a partner store on Low Cost EMIs. 
  • Shop from over 100+ brand partners that offer a diverse range of products and services.
  • Use specialised tools like EMI calculators, SIP Calculators 
  • Check your credit score, download loan statements and even get quick customer support—all on the app.

Download the Bajaj Finserv App today and experience the convenience of managing your finances on one app.

Disclaimer

1. Bajaj Finance Limited (“BFL”) is a Non-Banking Finance Company (NBFC) and Prepaid Payment Instrument Issuer offering financial services viz., loans, deposits, Bajaj Pay Wallet, Bajaj Pay UPI, bill payments and third-party wealth management products. The details mentioned in the respective product/ service document shall prevail in case of any inconsistency with respect to the information referring to BFL products and services on this page.

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