Sony BRAVIA Smart TV on EMI: Price, Top Models, and EMI Options

Sony BRAVIA Smart TV on EMI: Price, Top Models, and EMI Options

Sony BRAVIA Smart TVs on EMI start at Rs. 1,024 a month for a 43-inch BRAVIA 2. Find out more and buy one on Easy EMIs using the Insta EMI Card.

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In summary

Why use the Insta EMI Card for electronics and appliances?
 

Why use the Insta EMI Card for electronics and appliances?

You can buy a Sony BRAVIA Smart TV on EMI with the Bajaj Finance Insta EMI Card. Prices range from Rs. 36,860 for a 43-inch BRAVIA 2 to Rs. 2,44,084 for a 55-inch BRAVIA 8 II OLED*.

 

  • Three panel types: Choose LED (BRAVIA 2 and 3), Mini LED (BRAVIA 5 and 9) or OLED (BRAVIA 8 II).
  • Popular pick: The 55-inch BRAVIA 2 II costs Rs. 63,990, or about Rs. 1,778 a month over 36 months*.
  • Where to buy: Use the card on Amazon, Flipkart or at partner stores such as Croma and Reliance Digital.
  • Card loan offer: You get up to Rs. 6 lakh and can repay over 3 to 60 months.

 

If you want natural colours, clear sound and a smart TV that lasts for years, a Sony BRAVIA is a strong choice for your living room.

 

*EMIs are indicative. Prices may change based on seller and offers.

What are Sony BRAVIA Smart TVs known for, and why should you buy one?

Sony BRAVIA Smart TVs have turned the living room into a mini theatre for Indian families. With Google TV, you can stream Netflix, Prime Video and JioHotstar without a separate device. Sony’s picture processing keeps cricket, films and serials looking natural, so the whole family enjoys watching together.


Here is why a Sony BRAVIA Smart TV is worth buying:

  • Natural, true-to-life colours: Sony’s picture processing keeps skin tones and stadium grass looking real, not over-coloured.
  • All your apps in one place: Google TV brings OTT apps, YouTube and live channels together, with Google Assistant voice search.
  • Cinema-style sound and picture: Many models support Dolby Vision and Dolby Atmos for richer films and shows.
  • A model for every budget: BRAVIA TVs range from about Rs. 36,860 for a 43-inch LED to premium Mini LED and OLED models.
  • Built for PlayStation 5: Higher-end BRAVIA models support 4K at 120Hz and other PS5-friendly features for smoother gaming.

You can pay the full price at once, or buy a Sony BRAVIA Smart TV on EMI with the Bajaj Finance Insta EMI Card and spread the cost across 3 to 60 months. This lets you pick a bigger screen or better panel without stretching your budget.


Before you choose your model, check your Insta EMI Card eligibility using your mobile number and OTP. You will know your card loan offer before you buy.

What are the different types of Sony BRAVIA Smart TVs?

Sony groups its BRAVIA TVs by panel type, and each type suits a different room and budget. Here are the main types:

  • LED TVs (BRAVIA 2, 2 II and 3): These offer 4K picture and Google TV at the lowest prices. They suit bedrooms and everyday family viewing.
  • Mini LED TVs (BRAVIA 5 and 9): Thousands of tiny LEDs give brighter highlights and deeper blacks. They suit bright living rooms and HDR films.
  • OLED TVs (BRAVIA 8 II): Each pixel lights itself, giving perfect blacks and wide viewing angles. They suit film lovers and dark home theatre rooms.
  • Large-screen LED TVs: The 75-inch BRAVIA 2 II brings a big screen to large halls at a lower price than Mini LED or OLED.

→ Pro tip: If your living room gets a lot of afternoon sunlight, a Mini LED BRAVIA handles glare better than an OLED.

Top Sony BRAVIA Smart TV series compared

Sony sells several BRAVIA series in India, each with its own panel and price range. The table below compares them side by side:


SeriesPanel typeStarting priceBest for
BRAVIA 2 and 2 II4K LEDRs. 36,860 (43-inch)Families who want a trusted brand at an affordable price
BRAVIA 34K LEDRs. 72,690 (50-inch)Buyers who want a step up in picture processing
BRAVIA 54K Mini LEDRs. 1,39,932 (55-inch)Bright rooms, HDR films and sports
BRAVIA 94K Mini LEDRs. 2,20,999 (65-inch)Buyers who want Sony’s brightest picture
BRAVIA 8 II4K OLEDRs. 2,44,084 (55-inch)Film lovers who want perfect blacks

Last updated: 27th October, 2026

What size of Sony BRAVIA Smart TV should you buy?

The right size depends on your room and how far you sit from the screen. Use these simple guides:

  • 32-inch: Suits small bedrooms and kitchens. For other brands in this size, see smart TVs under Rs. 10,000.
  • 43-inch: Suits bedrooms and small living rooms where you sit about 5 to 7 feet away. The BRAVIA 2 starts at Rs. 36,860.
  • 55-inch: Suits most 2BHK living rooms where you sit about 7 to 9 feet away. It is the most popular BRAVIA size.
  • 65-inch: Suits larger living rooms where you sit about 9 to 11 feet away, and gives sports a stadium-like feel.
  • 75-inch: Suits big halls and home theatres where you sit more than 11 feet away. The BRAVIA 2 II 75-inch costs Rs. 1,23,990.

→ Key takeaway: For a 4K TV, sit about 1 to 1.5 times the screen size away. For example, sit about 7 to 9 feet from a 55-inch TV.

Price list of popular Sony BRAVIA Smart TVs on EMI in India

You can buy Sony BRAVIA Smart TVs on Amazon, Flipkart, Sony’s online store and partner stores. The table below lists popular models with prices and indicative EMIs:


Model nameWhy choose thisPriceIndicative EMI
Sony BRAVIA 2 43-inch (K-43S20B)Most affordable 4K BRAVIARs. 36,860Rs. 1,024 (36 months)
Sony BRAVIA 2 II 43-inch (K-43S22BM2)Newer model for bedroomsRs. 47,990Rs. 1,333 (36 months)
Sony BRAVIA 2 55-inch (K-55S25B)A big 55-inch screen at a lower priceRs. 52,990Rs. 1,472 (36 months)
Sony BRAVIA 2 II 55-inch (K-55S25BM2)Popular living room sizeRs. 63,990Rs. 1,778 (36 months)
Sony BRAVIA 2 II 65-inch (K-65S25BM2)Large screen for cricket and filmsRs. 82,990Rs. 2,305 (36 months)
Sony BRAVIA 3 55-inch (K-55S30)Better picture processing than BRAVIA 2Rs. 83,590Rs. 2,322 (36 months)
Sony BRAVIA 2 II 75-inch (K-75S25BM2)75-inch screen for big hallsRs. 1,23,990Rs. 3,444 (36 months)
Sony BRAVIA 5 55-inch Mini LED (K-55XR55A)Bright Mini LED for HDR and sportsRs. 1,39,932Rs. 3,887 (36 months)
Sony BRAVIA 9 65-inch Mini LED (XR90)Sony’s brightest TV for large roomsRs. 2,20,999Rs. 6,139 (36 months)
Sony BRAVIA 8 II 55-inch OLED (K-55XR80M2)Perfect blacks for a home theatreRs. 2,44,084Rs. 6,780 (36 months)

Last updated: 27th October, 2026

 

Disclaimer: Prices are based on current online listings and may change based on seller and offers. EMIs are indicative and are calculated by dividing the price by the tenure. Please check the latest details before you buy.

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What factors should you consider before buying a Sony BRAVIA Smart TV?

A good TV can last 6 to 8 years, so it helps to plan your purchase carefully. Check these points before you buy:

  • Room brightness: Choose Mini LED for bright rooms and OLED for darker rooms where you watch mostly at night.
  • Refresh rate for gaming: If you own a PS5 or Xbox, choose a model with 4K at 120Hz, such as the BRAVIA 5, 8 II or 9.
  • Sound setup: Built-in speakers suit most rooms. For a large hall, plan for a Sony soundbar through the HDMI eARC port.
  • Wall or stand space: A 65-inch TV is about 145 cm wide, so measure your wall or TV unit first.
  • Compare before you decide: If you want a lower price, compare BRAVIA models with Samsung and Xiaomi TVs of the same size.

How can you make your Sony BRAVIA Smart TV purchase affordable?

You can pay the full price of your Sony BRAVIA Smart TV at once. You can also pay with the Bajaj Finance Insta EMI Card and spread the cost across 3 to 60 months. The right choice depends on your monthly budget.

Easy EMIs help you choose a bigger screen or a better panel without a large one-time payment. You pay a fixed amount every month, and your savings stay free for school fees, travel and festivals.


→ Real-world example: Arvind, a 40-year-old marketing manager in Kochi, wanted a bigger TV for family movie nights and IPL matches. He bought the Sony BRAVIA 2 II 55-inch for Rs. 63,990 and chose 36 months. He pays about Rs. 1,778 a month*.

 

*EMIs are indicative.

 

Arvind could have chosen a different tenure. The table below shows how his Rs. 63,990 Sony BRAVIA works out across repayment tenures:


TenureIndicative monthly EMISuited for
3 monthsRs. 21,330Buyers expecting a festive bonus soon
6 monthsRs. 10,665Buyers who want to finish within half a year
12 monthsRs. 5,333Buyers who want to be debt-free within a year
18 monthsRs. 3,555Families balancing fees and other bills
24 monthsRs. 2,666Buyers who want a steady, moderate EMI
36 monthsRs. 1,778Families who want the lowest monthly outgo

Disclaimer: EMIs are indicative and are calculated by dividing the product price by the tenure. Actual EMIs may differ based on the offer, applicable interest and charges.

 

→ Pro tip: TVs often get extra discounts during festive and year-end sales. Check the upcoming sales and offers calendar to time your purchase.

What is a Bajaj Finance Insta EMI Card?

The Bajaj Finance Insta EMI Card is a pre-qualified card loan that lets you buy products on Easy EMIs. It is not a credit card, so you can buy a Sony BRAVIA Smart TV on EMI without a credit card. You can use it online or at partner stores and repay in fixed monthly amounts.

The card suits planned purchases, such as a new TV for your living room. Here are its key features:

  • A pre-qualified card loan offer of up to Rs. 6 lakh.
  • A repayment tenure you choose across 3 to 60 months.
  • A card you can use on Amazon and Flipkart, and at over 1.5 lakh partner stores across more than 4,000 cities.
  • A one-time joining fee of Rs. 530*, with zero annual fee from the second year onwards.
  • A zero down payment facility on select products and during festive season offers.

Check your Insta EMI Card eligibility online using your mobile number and OTP. If you are eligible, you can apply instantly and start shopping for your preferred Sony BRAVIA Smart TV easily and affordably.


*Inclusive of applicable taxes.

Why should you buy a Sony BRAVIA Smart TV on Easy EMIs?

Easy EMIs help you get more TV for your money. Here is how:

  • Go bigger for a small amount: Moving from the Rs. 63,990 55-inch BRAVIA 2 II to the Rs. 82,990 65-inch model adds about Rs. 528 a month over 36 months*.
  • Choose a better panel: Pick Mini LED or OLED instead of basic LED, and pay in fixed monthly amounts.
  • No credit card needed: The Insta EMI Card is a pre-qualified card loan, so you can buy without one.
  • Zero down payment on select products: During festive season offers, eligible TVs can go home with nothing paid upfront.
  • Complete your setup in one bill: Add a Sony soundbar or wall mount and repay the total every month.

*EMIs are indicative.

 

→ Verdict: For most families, the 55-inch BRAVIA 2 II (about Rs. 1,778 a month*) offers the best mix of size and value. If you watch a lot of films in a dark room, the BRAVIA 8 II OLED is worth the higher EMI.

How can you apply for the Insta EMI Card?

You can apply for the Bajaj Finance Insta EMI Card online with your PAN, Aadhaar and registered mobile number. Follow these steps before you buy your Sony BRAVIA Smart TV:

  1. Enter your 10-digit mobile number and click on ‘GET IT NOW’ on the Insta EMI Card page.
  2. Enter the OTP and submit.
  3. Enter your full name and click on ‘Yes, Auto-Fetch Details’.
  4. Verify your pre-filled personal details and click ‘CONTINUE’.
  5. Check your pre-qualified card loan offer amount and click ‘CONTINUE’.
  6. Review your wallet setup details and verify the OTP.
  7. Complete identity verification by confirming your current residential address.
  8. Pay the one-time joining fee of Rs. 530 (inclusive of applicable taxes).
  9. After successful payment, view your card details on the Bajaj Finance app.

Note: The process may differ based on whether you are a new or existing Bajaj Finance customer.

 

Also read: How to apply for the Insta EMI Card

How can you use the Insta EMI Card to buy a Sony BRAVIA Smart TV?

You can use the Insta EMI Card at a partner store or online. Follow the steps below for the way you prefer to shop.


At a partner store

Paying at a partner store, such as Croma, Reliance Digital or Vijay Sales, takes under 5 minutes. Follow these steps at the billing counter:

  1. Choose your Sony BRAVIA Smart TV at the partner store.
  2. At checkout, ask the store executive to process the payment through the Bajaj Finance Insta EMI Card.
  3. Share your registered mobile number and card details.
  4. Choose a repayment tenure across 3 to 60 months that fits your monthly budget.
  5. Authenticate using the OTP sent to your registered mobile number.
  6. Your purchase is approved, and your TV is ready for delivery or pick-up.

Online on Amazon or Flipkart

Paying online takes only a few steps at checkout. Follow these steps to pay in Easy EMIs:

  1. Add your Sony BRAVIA Smart TV to your cart on Amazon or Flipkart.
  2. At checkout, select the Bajaj Finance Easy EMI option.
  3. Enter your Insta EMI Card details and registered mobile number.
  4. Choose your preferred repayment tenure across 3 to 60 months.
  5. Confirm using the OTP sent to your registered mobile number.
  6. Your order is placed, and EMI deductions begin from the next billing cycle.

You can also check your Insta EMI Card eligibility online in advance by entering your mobile number and OTP. This helps you plan your purchase better.

Benefits of using the Insta EMI Card

The Bajaj Finance Insta EMI Card offers several advantages beyond just splitting payments. From flexible tenures to wide acceptance, here are the key benefits that make this card a practical choice for everyday purchases.


FeatureDetails
Easy EMIsSplit the cost of your purchase into affordable monthly instalments with minimal interest, making it budget-friendly.
High pre-qualified limitGet up to Rs. 6 lakh card loan offer amount to buy multiple products without upfront stress.
Wide acceptance networkAccepted at over 1.5 lakh partner stores across 4,000 cities and major e-commerce platforms.
Flexible repayment tenureChoose a repayment period from 3 to 60 months based on your financial comfort.
Zero down payment offersAvail deals with no upfront payment requirement on select models.
Credit score benefitTimely EMI payments may help strengthen your credit profile and financial health.

  

Also read: Features and benefits of the Bajaj Finance Insta EMI Card

What is the eligibility criteria for the Insta EMI Card?

Before you apply, it helps to check whether you meet the basic eligibility requirements. The Bajaj Finance Insta EMI Card is open to most working Indians, and the criteria are simple to understand at a glance.

  • Nationality: Indian Citizen.
  • Age: 21 years to 70 years.
  • Credit score: A healthy credit score per Bajaj Finance policies.
  • Income: A steady, regular source of income.
  • Documents: No physical documentation required when applying online. Only the following details are required: PAN and Aadhaar number.
  • Form 60: In case of non-availability of PAN, Form 60 is required.

 

Also read: Eligibility criteria for the Insta EMI Card


Explore more:

 

EMI full formBNPLPOS full form

 

List of the biggest upcoming sales:

 

Amazon Upcoming SaleFlipkart Upcoming SaleAmazon Great Indian Festival 2026
Croma Diwali Sale with Insta EMI CardDiwali offers with Insta EMI CardAmazon fridge offers 2026
Amazon mobile offers 2026Reliance Digital Diwali offer 2026Amazon Diwali offer sale 2026
Sangeetha Mobiles Diwali offers 2026Poorvika Mobiles Diwali offers 2026How to shop on Amazon without a credit card
Amazon Electronics SaleFlipkart Cooling DaysAmazon Prime Day Sale

Frequently asked questions

Buying on EMI

Price and features

Picture technology and gaming

Can I buy a Sony BRAVIA Smart TV using the Insta EMI Card?

Yes. You can buy a Sony BRAVIA Smart TV with the Bajaj Finance Insta EMI Card and repay across 3 to 60 months. For example, the 43-inch BRAVIA 2 costs Rs. 36,860, which is about Rs. 1,024 a month over 36 months. Check your Insta EMI Card eligibility using your mobile number and OTP before you buy.

Can I buy a Sony BRAVIA Smart TV on EMI without a credit card?

Yes. The Bajaj Finance Insta EMI Card is a pre-qualified card loan, not a credit card, so you can buy a Sony BRAVIA Smart TV on EMI without one. Use it on Amazon, Flipkart or at partner stores such as Croma and Reliance Digital. Your card loan offer goes up to Rs. 6 lakh.

What is the price range of Sony BRAVIA Smart TVs in India?

Sony BRAVIA Smart TVs cost from about Rs. 36,860 for a 43-inch BRAVIA 2 to over Rs. 3 lakh for a 65-inch BRAVIA 8 II OLED. Popular 55-inch models cost about Rs. 52,990 to Rs. 83,590. Mini LED models, such as the 55-inch BRAVIA 5, start at about Rs. 1,39,932.

What features do Sony BRAVIA Smart TVs offer?

Sony BRAVIA Smart TVs offer 4K resolution, Google TV with Google Assistant, and Sony’s picture processing for natural colours. Many models support Dolby Vision and Dolby Atmos. Higher-end models, such as the BRAVIA 5, 8 II and 9, add 4K at 120Hz for gaming and brighter or deeper picture technology.

What is the difference between Sony BRAVIA LED, Mini LED and OLED TVs?

LED TVs, such as the BRAVIA 2, use a regular backlight and cost the least. Mini LED TVs, such as the BRAVIA 5 and 9, use thousands of tiny LEDs for brighter, sharper HDR. OLED TVs, such as the BRAVIA 8 II, light each pixel on its own, giving perfect blacks for films in dark rooms.

Are Sony BRAVIA Smart TVs suitable for gaming?

Yes. Higher-end BRAVIA models, such as the BRAVIA 5, 8 II and 9, support 4K at 120Hz and PS5-friendly features for smooth, responsive gaming. Entry BRAVIA 2 models suit casual gaming. Check your Insta EMI Card eligibility to buy a gaming-ready BRAVIA on Easy EMIs.

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Bajaj Finance app for all your financial needs and goals

Trusted by 50 million+ customers in India, Bajaj Finance App is a one-stop solution for all your financial needs and goals.

You can use the Bajaj Finance App to:

  • Apply for loans online, such as Instant Personal Loan, Home Loan, Business Loan, Gold Loan, and more.
  • Invest in fixed deposits and mutual funds on the app.
  • Choose from multiple insurance for your health, motor and even pocket insurance, from various insurance providers.
  • Pay and manage your bills and recharges using the BBPS platform. Use Bajaj Pay and Bajaj Wallet for quick and simple money transfers and transactions.
  • Apply for Insta EMI Card and get a pre-qualified limit on the app. Explore over 1 million products on the app that can be purchased from a partner store on Easy EMIs.
  • Shop from over 100+ brand partners that offer a diverse range of products and services.
  • Use specialised tools like EMI calculators, SIP Calculators
  • Check your credit score, download loan statements and even get quick customer support—all on the app.

Download the Bajaj Finance App today and experience the convenience of managing your finances on one app.

Disclaimer

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