Published May 11, 2026 · 4 Min Read

The Amazon Navratri Sale runs as part of Amazon India's Great Indian Festival — the platform's biggest annual festive sale event covering Navratri, Dussehra, and Diwali from late September through October. Shoppers find deep discounts on smartphones, televisions, home appliances, laptops, fashion, and daily essentials across all categories. With bank offers, exchange bonuses, and Easy EMI options stacking on top of discounted prices, the Amazon Navratri Sale is one of India's most rewarding annual shopping windows. Use the Bajaj Finserv Insta EMI Card to buy on Easy EMIs across 3 to 60 months.

What is the Amazon Navratri Sale?

The Amazon Navratri Sale is the Navratri-period phase of Amazon India's Great Indian Festival — the platform's extended festive sale that runs from late September through October, coinciding with Navratri, Dussehra, and Diwali. It is one of the most actively shopped sale windows in India, with meaningful discounts across electronics, fashion, home appliances, and daily essentials. Prime members receive early access before general shoppers. Bank card partnerships deliver additional instant discounts, and EMI options make high-value electronics purchases financially accessible throughout the entire festive period.

Top mobile deals during the Amazon Navratri Sale

The Amazon Navratri Sale delivers some of the year's most competitive smartphone discounts. The table below covers expected mobile deals based on historical Great Indian Festival pricing.
 

Mobile phoneExpected discount or offerWhy it is worth buying
Apple iPhone 16Exchange bonus up to Rs. 60,000 + bank discountLowest effective iPhone 16 price of the year during Great Indian Festival
Samsung Galaxy A16 5GUp to 15% off + bank card discountBest Samsung mid-range value — Navratri sale delivers additional bank stacking
OnePlus Nord CE6Up to 10% off + exchange bonusBest mid-range battery phone — Navratri offers reduce effective price meaningfully
Realme 16 5GUp to 15% off + bank discountBest budget 5G — Navratri sale is the strongest annual discount window for Realme
Samsung Galaxy S26Up to Rs. 7,000 bank discountBest Android flagship — Navratri bank offers deliver the most competitive S26 pricing

Disclaimer: Product availability and offers is indicative and may differ. For the latest and most accurate details, visit amazon.in. 

Top product category deals during the Amazon Navratri Sale

Every major product category carries meaningful discounts during the Amazon Navratri Sale. The table below covers category-level deals to expect.
 

Product categoryProduct brandsOffersWhy you should be interested
SmartphonesApple, Samsung, OnePlus, Realme, iQOOUp to 40% off + exchange bonus + bank discountYear's most competitive phone pricing — exchange bonuses stack on bank offers
TelevisionsSony, Samsung, TCL, LG, XiaomiUp to 65% offNavratri is the strongest annual window for 4K and OLED TV price drops
Home appliancesLG, Whirlpool, Samsung, IFBUp to 60% offRefrigerators, washing machines, and ACs carry deep clearance pricing in October
Laptops and tabletsDell, HP, Lenovo, Apple, ASUSUp to 45% offBack-to-campus and year-end upgrade window with strong bank EMI offers
Fashion and footwearAdidas, Puma, Levi's, Biba, SkechersUp to 80% offNavratri fashion discounts cover ethnic wear, footwear, and accessories simultaneously

Disclaimer: Product availability and offers is indicative and may differ. For the latest and most accurate details, visit amazon.in. 

Best offers on iPhones and Android phones

The Amazon Navratri Sale delivers the year's most competitive smartphone pricing — combining sale discounts, exchange bonuses, and bank card offers. Here is what to expect.

  • iPhone 16 at effective prices under Rs. 70,000: Exchange bonuses up to Rs. 60,000 combined with bank card discounts bring the iPhone 16 to its lowest effective price of the year during the Navratri sale window.
  • Samsung Galaxy S26 with up to Rs. 7,000 bank discount: The Samsung Galaxy S26 carries bank card discounts during Navratri — making October one of the best times to purchase the current Samsung flagship at a reduced effective price.
  • OnePlus Nord CE6 with exchange and bank stacking: OnePlus participates actively in Amazon's Great Indian Festival — Navratri offers on the Nord CE6 typically combine sale pricing with exchange bonuses for buyers upgrading from an older device.
  • Realme budget 5G phones at lowest annual prices: Realme's budget 5G range including the Realme 16 5G carries its steepest annual discount during the Great Indian Festival Navratri period — making October the optimal purchase window for budget 5G buyers.

Disclaimer: Product availability and offers is indicative and may differ. For the latest and most accurate details, visit amazon.in. 

Discounts on electronics and home appliances

Home appliances and electronics carry deep discounts during the Amazon Navratri Sale — making October one of the best windows for large-ticket household purchases. Here is what to expect.

  • Televisions at up to 65% off across panel types: 4K LED, QLED, miniLED, and OLED televisions from Sony, Samsung, TCL, and LG carry meaningful October discounts — with the Navratri window delivering some of the year's lowest prices on 55-inch and 65-inch models.
  • Refrigerators and washing machines at up to 60% off: Amazon's Navratri phase targets appliance upgrades ahead of winter — double-door refrigerators, front-load washing machines, and 5 Star inverter models from LG, Whirlpool, Samsung, and IFB carry strong October pricing.
  • Air conditioners at year-end clearance prices: Post-summer AC inventory clearance during October delivers discounts of up to 40% on 1.5-ton and 2-ton inverter models — the best non-summer window for purchasing a new AC before next year's demand season begins.
  • Laptops with bank EMI offers: Dell, HP, Lenovo, and ASUS laptops carry bank card instant discounts during the Navratri sale — stacking on existing sale prices to bring premium laptops to their lowest effective prices of the festive period.

Why should you shop during the Amazon Navratri Sale?

The Amazon Navratri Sale combines the year's deepest category discounts with bank offers and Easy EMI options — making it one of the strongest annual shopping windows for high-value purchases. Here is why.

  • Year's most competitive prices across electronics: The Great Indian Festival Navratri phase consistently delivers the lowest annual prices on iPhones, Samsung flagships, and premium televisions — making October the optimal purchase window for high-value electronics buyers.
  • Exchange bonuses stack on top of sale discounts: Amazon's exchange programme during Navratri delivers trade-in valuations of up to Rs. 60,000 on smartphones — reducing the net purchase price of a new phone beyond the stated sale discount percentage.
  • Bank offers add instant additional savings: Partnering bank card holders receive additional 10% instant discounts during the Navratri sale — stacking on existing sale prices and exchange bonuses for maximum total savings on each transaction.
  • Prime early access gives first pick of popular deals: Amazon Prime members access Navratri sale deals before general shoppers — giving first pick of deeply discounted televisions, smartphones, and appliances before stock on popular items runs low.
  • Easy EMI makes high-value festive purchases manageable: Combining the Navratri sale discount with Easy EMI across 3 to 60 months spreads the cost of a flagship phone or television — making premium purchases financially comfortable without depleting festive season savings.

What is a Bajaj Finserv Insta EMI Card?

limit$$% — letting you shop during the Amazon Navratri Sale and pay in Easy EMIs. Accepted across over 1.5 lakh partner stores in more than 4,000 cities, with flexible tenures across 3 to 60 months and zero down payment on select products.
 

Check your Insta EMI Card eligibility online using your mobile number and OTP. If eligible, apply instantly and start shopping for your preferred smartphone, television, or home appliance on Easy EMIs during the Amazon Navratri Sale.

How to shop on Easy EMIs using the Insta EMI Card during the Amazon Navratri Sale

Shopping on Easy EMIs during the Amazon Navratri Sale using the Bajaj Finserv Insta EMI Card is quick and straightforward. Here are the steps.

  • Check your Insta EMI Card eligibility before the sale begins: Visit the Bajaj Finserv website or app, enter your mobile number and OTP, and activate your card before the sale starts so it is ready on day one.
  • Build your wish list in advance: Add shortlisted products to your Amazon wish list before the sale goes live — this lets you purchase quickly when the Navratri sale begins without losing time searching.
  • Select Easy EMI at checkout: Add your product to cart, choose the Easy EMI payment option at the Amazon checkout screen, enter your Insta EMI Card details, and select your preferred tenure from the flexible repayment tenure options across 3 to 60 months.
  • Stack bank offers alongside Easy EMIs: Confirm whether additional bank card offers apply to your purchase — stacking bank discounts on top of the sale price before converting to Easy EMIs delivers maximum total savings.
  • Confirm and track your order: Once the EMI confirms, your order is placed — Easy EMI repayment begins the following month per your selected tenure.

Benefits of using the Insta EMI Card

FeatureDetails
Easy EMIsSplit the cost of your purchase into affordable monthly instalments with minimal interest, making it budget-friendly.
High pre-qualified limitGet up to Rs. 3 lakh card loan offer amount to buy multiple products without upfront stress.
Wide acceptance networkAccepted at over 1.5 lakh partner stores across 4,000 cities and major e-commerce platforms.
Flexible repayment tenureChoose a repayment period from 3 to 60 months based on your financial comfort.
Zero down payment offersAvail deals with no upfront payment requirement on select models.
No foreclosure chargesClose your loan early without any penalties or extra fees.
Credit score benefitTimely EMI payments may help strengthen your credit profile and financial health.


Also read: Features and benefits of the Bajaj Finserv Insta EMI Card

Eligibility criteria for the Insta EMI Card

  • Nationality: Indian Citizen.
  • Age: 21 years to 65 years.
  • Credit score: A healthy credit score per Bajaj Finserv policies.
  • Income: A steady, regular source of income.
  • Documents: PAN Card, Aadhaar Card, and a cancelled cheque for e-mandate.


Also read: Eligibility criteria for the Insta EMI Card

How to apply for an Insta EMI Card

  • Verify mobile number: Enter your 10-digit mobile number and verify the OTP sent to your phone to initiate the process.
  • Auto-fetch details: Provide your full name and select the option to auto-fetch your details for a faster application experience.
  • Confirm information: Verify your pre-filled personal details carefully and click on the continue button to move to the next stage.
  • Check offer: Review your pre-qualified card loan offer amount and select continue to proceed with the specified limit.
  • Set up wallet: Review your wallet setup details and verify the security OTP to integrate the card with your account.
  • Verify identity: Complete your identity verification process by confirming your current residential address as per the required official records.
  • Pay fee: Make the mandatory one-time joining fee payment of Rs. 530 through the secure digital payment gateway provided.
  • View card: Access and view your new digital card details instantly on the Bajaj Finserv application after the successful payment.
     

Also read: How to apply for the Insta EMI Card
 

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Frequently asked questions

When does the Amazon Navratri Sale start?

The Amazon Navratri Sale runs as part of Amazon India's Great Indian Festival — expected in late September to October 2026, coinciding with the Navratri and Dussehra festive period. Amazon Prime members receive early access 24 to 48 hours before general shoppers. Check your Insta EMI Card eligibility before getting started — having your card activated ensures seamless Easy EMI checkout from the first day of the sale.

Can I buy electronics on Easy EMIs during the Amazon Navratri Sale?

Yes — electronics including smartphones, televisions, laptops, and home appliances priced above Rs. 5,000 are available on Easy EMIs through the Bajaj Finserv Insta EMI Card during the Amazon Navratri Sale. Check your Insta EMI Card eligibility in advance — activating your card before the sale begins ensures you can complete Easy EMI transactions quickly when popular deals go live.

What are the top deals during the Amazon Navratri Sale?

Top deals during the Amazon Navratri Sale include Apple iPhone 16 with exchange bonuses up to Rs. 60,000, Samsung Galaxy S26 with bank discounts up to Rs. 7,000, televisions at up to 65% off, home appliances at up to 60% off, and laptops at up to 45% off. Prime members access these deals before general shoppers. 

What categories get the highest discounts during the Amazon Navratri Sale?

Fashion and footwear consistently carry the highest percentage discounts at up to 80% off during the Amazon Navratri Sale. Televisions follow at up to 65% off, home appliances at up to 60% off, and smartphones at up to 40% off. The absolute value savings are highest on electronics — televisions and flagships smartphones deliver the largest rupee savings per purchase during the Navratri period.

Can I combine Amazon sale offers with the Insta EMI Card benefits?

Yes — the Bajaj Finserv Insta EMI Card works alongside Amazon's Navratri sale discounts, exchange bonuses, and bank card offers. You benefit from the sale-reduced price first, then convert the discounted purchase amount into Easy EMIs across 3 to 60 months — splitting an already-discounted price into manageable monthly instalments. Confirm Easy EMI availability for your specific product and seller at the Amazon checkout screen before completing the transaction during the Navratri sale period.

What products can I buy during the Amazon Navratri Sale?

Amazon's Navratri sale covers virtually every product category — smartphones, televisions, home appliances, laptops, tablets, audio equipment, fashion and footwear, home decor, kitchen essentials, books, beauty products, and daily groceries. Electronics and appliances deliver the strongest value during this period. The sale spans thousands of products across brands including Apple, Samsung, Sony, LG, OnePlus, Realme, Dell, HP, Lenovo, boAt, and many more — with new deals added daily throughout the Navratri and Dussehra sale period.

Can I buy mobiles and laptops on Easy EMIs during the Amazon Navratri Sale?

Yes — mobiles and laptops are available on Easy EMIs through the Bajaj Finserv Insta EMI Card during the Amazon Navratri Sale. Activate your Insta EMI Card before the sale begins and select the Easy EMI option at the Amazon checkout screen — your preferred repayment tenure is available across 3 to 60 months at the time of purchase.

How can I get the best deals during the Amazon Navratri Sale?

Build your wish list at least one week before the sale starts — this lets you track price history and purchase quickly when the sale goes live. Join Amazon Prime for early access 24 to 48 hours before general shoppers. Enable Amazon app notifications for lightning deal alerts. Stack bank card instant discounts with sale prices before converting to Easy EMIs for maximum total savings. Check exchange offer valuations on your current device before the sale — exchange bonuses during Navratri are typically the year's most competitive.

Can I use Easy EMIs on multiple products during the Amazon Navratri Sale?

Yes — you can use the Bajaj Finserv Insta EMI Card for multiple separate Easy EMI purchases during the Amazon Navratri Sale, provided your remaining pre-approved card loan offer covers each transaction. Each purchase converts into a separate Easy EMI loan with its own tenure and monthly instalment. The combined monthly instalment across all active Easy EMI loans deducts from your available card loan offer — confirm your available balance before completing each Navratri sale purchase.

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Bajaj Finserv app for all your financial needs and goals

Trusted by 50 million+ customers in India, Bajaj Finserv App is a one-stop solution for all your financial needs and goals.

You can use the Bajaj Finserv App to:

  • Apply for loans online, such as Instant Personal Loan, Home Loan, Business Loan, Gold Loan, and more.
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  • Apply for Insta EMI Card and get a pre-qualified limit on the app. Explore over 1 million products on the app that can be purchased from a partner store on Easy EMIs.
  • Shop from over 100+ brand partners that offer a diverse range of products and services.
  • Use specialised tools like EMI calculators, SIP Calculators
  • Check your credit score, download loan statements and even get quick customer support—all on the app.

Download the Bajaj Finserv App today and experience the convenience of managing your finances on one app.

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