A television remains the primary shared screen in most Indian households, bringing news, entertainment, and sport to the whole family at once. For a joint family, it means everyone gathers around one screen for a cricket match or a favourite serial, instead of scattering to individual phones. For a household adopting streaming, a smart TV brings every OTT platform onto one screen without extra devices.
Get a card loan offer of up to Rs. 6 lakh
Enter mobile and OTP | Check offer | No branch visit needed
In summary
Television advantages and disadvantages explained
Indian adults now watch television for nearly 4 hours a day, across an estimated 248 million households in 2026. Here is what actually matters when weighing the benefits against the running costs:
- Screen size and cost: A 55-inch LED TV uses about 120W, costing roughly Rs. 0.84 an hour to run.
- Panel type matters: OLED TVs use 200 to 300W, nearly double the running cost of an equivalent LED model.
- Price range: Televisions on EMI range from around Rs. 23,999 to Rs. 1,16,000 across sizes and panel types.
- Store network: Accepted at 1.5 lakh+ partner stores across over 4,000 cities, online and offline.
If a new television makes sense for your household, check your Insta EMI Card eligibility using your mobile number and OTP, and split the cost into Easy EMIs starting at Rs. 830 per month.
Why are televisions important in most homes?
How have televisions evolved over time?
Televisions have changed dramatically since they first arrived in Indian homes, moving from bulky, single-channel sets to today's connected smart TVs. Here is a quick look at that journey.
- 1980s–1990s, black-and-white and early colour TVs: Bulky CRT sets with a handful of government-run channels and no remote in many households.
- 2000s, colour TVs and cable expansion: Cable and satellite connections brought hundreds of channels into Indian homes for the first time.
- 2010s, LED and Full HD becomes standard: Slimmer LED panels replaced heavy CRT and plasma sets, with Full HD resolution becoming the norm.
- 2015–2020, smart TVs and 4K: Built-in streaming apps and 4K resolution turned the television into a direct gateway to OTT platforms.
- 2020s–2026, QLED, OLED, and mandatory BEE labelling: Premium panel technologies became mainstream, and BEE star labelling became mandatory for colour and UHD TVs from January 2026.
→ Key takeaway: Each shift, from CRT to LED to smart, connected panels, has made TVs sharper and more capable, while mandatory BEE labelling now makes it easier to compare running costs before you buy.
What are the advantages of televisions?
Televisions offer real, measurable benefits for an Indian household beyond simple entertainment. The table below lists the key advantages, with real numbers wherever possible.
| Advantage | Why it matters |
| Low running cost for LED models | A 43-inch LED TV uses around 75W, costing under Re. 1 an hour to run at typical electricity rates. |
| Shared family entertainment | A television lets an entire household watch news, sport, or a serial together on one screen, unlike individual phone screens. |
| Access to hundreds of channels and OTT apps | Smart TVs bring live TV and streaming platforms onto one screen, reducing the need for separate devices. |
| Wide reach and relevance | Television reaches an estimated 900 million individuals across India, making it the country's largest media platform. |
| Improved picture quality over time | Modern 4K panels offer far sharper detail than older Full HD or CRT sets, at increasingly affordable prices. |
| Long compressor-free lifespan | Unlike appliances with compressors, LED TVs typically run reliably for 7 to 10 years with basic care. |
| Energy efficiency labelling now mandatory | BEE star labelling became mandatory for colour and UHD TVs from January 2026, making running costs easier to compare. |
Last updated: September 2026
Disclaimer: Advantages listed are general in nature and may vary depending on the specific model, usage, and local conditions.
→ Pro tip: If low running cost matters most to you, a 43-inch LED TV at under Re. 1 an hour is significantly cheaper to run than a similarly sized OLED panel, which can cost Rs. 1.40 to Rs. 2.10 an hour.
What are the disadvantages of televisions?
Televisions bring genuine entertainment value, but they also carry real costs and risks worth understanding. The table below lists the key drawbacks, with real numbers wherever possible.
| Disadvantage | Why it matters |
| Running cost rises with screen size | A 65-inch LED TV can use 150 to 220W, noticeably more than a 43-inch model at 60 to 90W. |
| OLED panels cost more to run | OLED TVs use 200 to 300W, nearly double the running cost of an equivalent LED model. |
| Excess screen time | The average Indian adult watches television for nearly 4 hours a day, which can crowd out other activities. |
| Upfront cost for larger or premium panels | A 55-inch OLED television can cost over Rs. 1,00,000, well above a similarly sized LED model. |
| OLED burn-in risk | Static images displayed for long periods can cause permanent marks on OLED panels over time. |
| Star rating changes over time | Since BEE labelling only became mandatory in January 2026, older TVs may not carry a current, comparable rating. |
| Passive, sedentary use | Long, uninterrupted viewing sessions are commonly linked to reduced physical activity, especially in children. |
Last updated: September 2026
Disclaimer: Disadvantages listed are general in nature and may vary depending on the specific model, usage, and viewing habits.
→ Key takeaway: Most of these costs come down to screen size and panel type, so choosing a size that matches your room instead of the biggest one available keeps both the upfront and running costs in check.
Why should I choose a smart TV?
A smart TV does more than just display a picture, and the case for one comes down to a few genuinely useful features. Here is why, with real numbers.
- Skip a separate streaming device: Most smart TVs sold in India today include Netflix, Prime Video, and YouTube built in, saving the Rs. 2,000 to Rs. 5,000 you would spend on a separate streaming stick.
- Voice search saves time: A voice remote lets you search for a show by speaking, instead of typing letter by letter on an on-screen keyboard.
- Cast content directly from your phone: Screen mirroring lets you play photos, videos, or presentations from your phone without extra cables.
- Software updates extend usable life: Most smart TVs receive OS and security updates for 3 to 5 years, keeping the interface current without needing a new TV.
- One platform, hundreds of apps: Google TV and Fire TV, the two most common platforms in India, each support hundreds of apps, covering nearly every major OTT service.
→ Verdict: If you already own a streaming stick or gaming console, a basic non-smart TV paired with your existing devices can work just as well. If you are buying fresh, a smart TV usually costs little to nothing extra over a non-smart model and saves you from buying a separate streaming device later.
List of the top selling televisions I can buy on EMIs
Here are five popular televisions available in India across screen sizes and panel types.
| Model name | Key features | Why choose this | Price | Estimated EMI |
| Xiaomi FX Ultra Fire TV (43-inch) | 4K UHD, Fire TV platform | The most affordable genuine 4K smart TV in this list | Rs. 23,999 | Rs. 1,000 |
| TCL QLED (55-inch) | 4K QLED panel, Google TV, HDR support | Strong colour and contrast for the price, larger screen than budget LED options | Rs. 32,990 | Rs. 1,375 |
| Samsung Crystal UHD 4K Vision AI (43-inch) | 4K UHD, Tizen OS, Vision AI features | Samsung's widest service network in India, a dependable everyday pick | Rs. 33,990 | Rs. 1,416 |
| Hisense QLED 144Hz (55-inch) | 4K QLED, 144Hz refresh rate, Google TV | Genuine high refresh rate, a strong pick for casual gaming | Rs. 49,999 | Rs. 2,083 |
| LG OLED (55-inch) | 4K OLED panel, webOS, Dolby Vision | Best-in-class contrast and colour accuracy for premium viewing | Rs. 1,16,000 | Rs. 4,833 |
Last updated: September 2026
Disclaimer: Product features, availability, and prices may differ based on location and time. For the latest and most accurate details, visit the official brand website or a partner store. Estimated EMI figures are indicative, based on a simple division of the product price over a 24-month tenure, with no interest, processing fee, or other charges factored in.
How do I pay for a television?
When buying a television, you have two straightforward ways to pay. Here is how they compare.
- Pay the full amount upfront: Pay the entire price, ranging from Rs. 23,999 to Rs. 1,16,000 depending on the model and panel type, at the time of purchase.
- Use the Bajaj Finance Insta EMI Card: Get a pre-qualified card loan of up to Rs. 6 lakh and split the cost across 3 to 60 months, without needing a separate credit card.
→ Buyer scenario: A family buying the Samsung Crystal UHD 4K Vision AI at Rs. 33,990 can use the Insta EMI Card to avoid paying the full amount upfront, spreading it across a tenure that suits their monthly budget instead of dipping into savings for a one-time purchase.
The table below shows how the same Rs. 33,990 purchase breaks down across different tenures, so you can see how a shorter or longer repayment period changes your monthly EMI.
| Tenure | Indicative EMI |
| 3 months | Rs. 11,330 |
| 6 months | Rs. 5,665 |
| 12 months | Rs. 2,832 |
| 24 months | Rs. 1,416 |
| 36 months | Rs. 944 |
Disclaimer: These are indicative figures based on a simple division of the product price across the tenure shown, with no interest, processing fee, or other charges factored in. Your actual EMI amount will depend on the terms of your card loan offer.
What is a Bajaj Finance Insta EMI Card?
The Bajaj Finance Insta EMI Card is a pre-qualified card loan, not a credit card, issued to existing Bajaj Finance customers with a good repayment record and to new applicants who pass KYC and eligibility checks. Here is what the card offers.
- A card loan offer of up to Rs. 6 lakh, usable on your television and other purchases.
- A repayment tenure across 3 to 60 months, so you can pick a duration that fits your monthly budget.
- Access to 1.5 lakh+ partner stores across over 4,000 cities in India, both online and offline.
- A one-time joining fee of Rs. 530, with zero annual fee from the second year onwards.
Check your Insta EMI Card eligibility online using your mobile number and OTP. If eligible, you can apply instantly and start shopping for your preferred television easily and affordably.
How do I apply for the Insta EMI Card?
Applying for the Bajaj Finance Insta EMI Card takes only a few minutes online and does not need any physical paperwork. Follow these steps to apply.
- Enter your 10-digit mobile number and click on 'CHECK OFFER' on this page.
- Enter the OTP and submit.
- Enter your full name and click on 'Yes, Auto-Fetch Details'.
- Verify your pre-filled personal details and click on 'CONTINUE'.
- Check your pre-qualified card loan offer amount and click on 'CONTINUE'.
- Review your wallet setup details and verify the OTP.
- Complete identity verification by confirming your current residential address.
- Pay the one-time joining fee of Rs. 530 (inclusive of applicable taxes).
- After successful payment, view your card details on the Bajaj Finance app.
Note: The process may differ based on whether you are a new or existing Bajaj Finance customer.
Also read: How to apply for the Insta EMI Card
How do I use the Insta EMI Card to buy a television on EMI?
You can use the Insta EMI Card to buy a television either at a partner store or through an online platform. Here is how both work.
At a partner store
Using the Bajaj Finance Insta EMI Card at any of 1.5 lakh+ partner stores is quick and straightforward. Follow these steps:
- Browse and select the television you want to buy at a partner store such as Croma, Reliance Digital, or Vijay Sales.
- At checkout, tell the store executive you want to pay using the Bajaj Finance Insta EMI Card.
- Share your registered mobile number and card details with the executive.
- Choose a repayment tenure across 3 to 60 months that fits your monthly budget.
- Authenticate the transaction using the OTP sent to your registered mobile number.
- Your purchase is approved instantly. Arrange delivery of your television.
For online purchases
You can also use the Bajaj Finance Insta EMI Card on partner e-commerce platforms including Amazon and Flipkart to buy a television. Here is how:
- Add the television to your cart on Amazon or Flipkart.
- At checkout, select the Bajaj Finance Easy EMI option.
- Enter your Insta EMI Card details and registered mobile number.
- Choose your preferred repayment tenure across 3 to 60 months.
- Confirm using the OTP sent to your registered mobile number.
- Your order is placed, and the EMI deduction begins from the next billing cycle.
You can also check your Insta EMI Card eligibility online in advance by entering your mobile number and OTP, helping you plan your purchase better.
Benefits of using the Insta EMI Card
The Bajaj Finance Insta EMI Card offers several advantages beyond just splitting payments. From flexible tenures to wide acceptance, here are the key benefits that make this card a practical choice for everyday purchases.
| Feature | Details |
| Easy EMIs | Split the cost of your purchase into affordable monthly instalments with minimal interest, making it budget-friendly. |
| High pre-qualified limit | Get up to Rs. 6 lakh card loan offer amount to buy multiple products without upfront stress. |
| Wide acceptance network | Accepted at over 1.5 lakh partner stores across 4,000 cities and major e-commerce platforms. |
| Flexible repayment tenure | Choose a repayment period from 3 to 60 months based on your financial comfort. |
| Zero down payment offers | Avail deals with no upfront payment requirement on select models. |
| Credit score benefit | Timely EMI payments may help strengthen your credit profile and financial health. |
Also read: Features and benefits of the Bajaj Finance Insta EMI Card
What is the eligibility criteria for the Insta EMI Card?
Before you apply, it helps to check whether you meet the basic eligibility requirements. The Bajaj Finance Insta EMI Card is open to most working Indians, and the criteria are simple to understand at a glance.
- Nationality: Indian Citizen.
- Age: 21 years to 70 years.
- Credit score:A healthy credit score per Bajaj Finance policies.
- Income: A steady, regular source of income.
- Documents: No physical documentation required when applying online. Only the following details are required: PAN and Aadhaar number.
- Form 60: In case of non-availability of PAN, Form 60 is required.
Also read: Eligibility criteria for the Insta EMI Card
Explore more:
| EMI full form | BNPL | POS full form |
List of the biggest upcoming sales:
Explore electronics on EMI
Frequently asked questions
Television advantages and uses
Choosing a television
Buying a television on EMI
What are the advantages and disadvantages of using a television?
Televisions offer real benefits such as entertainment, news, and shared family time, watched for nearly 4 hours a day by the average Indian adult. The disadvantages include electricity running costs and screen-time overuse, especially with larger 55-inch or bigger models. Check your Insta EMI Card eligibility online using your mobile number and OTP if you are ready to upgrade your TV.
What are the ten common uses of a television?
A television is used for watching news, movies, and serials, streaming OTT content, playing video games, following live sports, listening to music, video calling on smart TVs, casting content from a phone, running smart home displays, and background entertainment during meals or chores. It remains the primary shared screen in most Indian households.
Are smart televisions worth buying?
Smart televisions are worth buying for most households, since they add built-in streaming apps, voice control, and casting without needing a separate device. The main trade-off is a slightly higher price over a basic TV, though most mid-range and premium models sold in India today are smart TVs by default.
What size TV should I buy for my living room?
For most living rooms, a 43 to 55-inch TV works well for a viewing distance of 6 to 10 feet, which suits most Indian homes. If your seating is further than 10 feet away, a 65-inch or larger screen gives a better viewing experience without straining your eyes.
How do I buy a television on EMIs using the Insta EMI Card?
You can buy a television on EMI using the Bajaj Finance Insta EMI Card at any of 1.5 lakh+ partner stores or online on Amazon and Flipkart. Select your TV, choose the EMI option at checkout, pick a repayment tenure of 3 to 60 months, and confirm using the OTP sent to your registered mobile number.
What EMI tenure options are available for a television?
With the Insta EMI Card, you can choose a repayment tenure across 3 to 60 months for your television. A shorter tenure means higher monthly instalments but less interest paid overall, while a longer tenure lowers your monthly outgo. Check your Insta EMI Card eligibility online to see the tenure options you qualify for.
More articles
Bajaj Finance app for all your financial needs and goals
Trusted by 50 million+ customers in India, Bajaj Finance App is a one-stop solution for all your financial needs and goals.
You can use the Bajaj Finance App to:
- Apply for loans online, such as Instant Personal Loan, Home Loan, Business Loan, Gold Loan, and more.
- Invest in fixed deposits and mutual funds on the app.
- Choose from multiple insurance for your health, motor and even pocket insurance, from various insurance providers.
- Pay and manage your bills and recharges using the BBPS platform. Use Bajaj Pay and Bajaj Wallet for quick and simple money transfers and transactions.
- Apply for Insta EMI Card and get a pre-qualified limit on the app. Explore over 1 million products on the app that can be purchased from a partner store on Easy EMIs.
- Shop from over 100+ brand partners that offer a diverse range of products and services.
- Use specialised tools like EMI calculators, SIP Calculators
- Check your credit score, download loan statements and even get quick customer support—all on the app.
Download the Bajaj Finance App today and experience the convenience of managing your finances on one app.
Disclaimer
1. Bajaj Finance Limited (“BFL”) is a Non-Banking Finance Company (NBFC) and Prepaid Payment Instrument Issuer offering financial services viz., loans, deposits, Bajaj Pay Wallet, Bajaj Pay UPI, bill payments and third-party wealth management products. The details mentioned in the respective product/ service document shall prevail in case of any inconsistency with respect to the information referring to BFL products and services on this page.
2. All other information, such as, the images, facts, statistics etc. (“information”) that are in addition to the details mentioned in the BFL’s product/ service document and which are being displayed on this page only depicts the summary of the information sourced from the public domain. The said information is neither owned by BFL nor it is to the exclusive knowledge of BFL. There may be inadvertent inaccuracies or typographical errors or delays in updating the said information. Hence, users are advised to independently exercise diligence by verifying complete information, including by consulting experts, if any. Users shall be the sole owner of the decision taken, if any, about suitability of the same.