India has a growing smartphone ecosystem with several home-grown brands offering affordable and feature-focused phones. While international companies dominate the overall smartphone market, Indian brands continue to serve customers looking for budget-friendly options and locally positioned products. Brands such as Lava, Micromax, Karbonn, and itel have established themselves in different segments of the Indian mobile market.
Lava
Lava is one of India's prominent home-grown mobile brands, offering smartphones and feature phones across affordable segments. The brand focuses on practical designs, everyday performance, and competitive pricing for customers seeking value-oriented mobile options.
Micromax
Micromax is an established Indian electronics brand that gained popularity through affordable mobile phones. Its portfolio has included smartphones and feature phones designed for customers seeking practical features, familiar user experiences, and accessible pricing.
Karbonn
Karbonn Mobiles is an Indian mobile brand known for its affordable smartphones and feature phones. The brand has primarily targeted budget-conscious customers with models designed around essential communication, entertainment, and everyday smartphone requirements.
Intex
Intex is an Indian consumer electronics brand that has offered mobile phones alongside products such as accessories and other electronics. Its mobile portfolio has traditionally focused on affordable models for customers looking for essential features at accessible prices.
Jio
Jio has expanded India's affordable smartphone ecosystem through its connected devices and mobile services. Its smartphone offerings are positioned around accessible connectivity and digital services, making them relevant for customers entering the smartphone ecosystem.
Celkon
Celkon is an Indian mobile brand that has offered feature phones and affordable smartphones. Its products have primarily focused on essential communication and everyday mobile requirements, particularly for customers looking for simple and budget-friendly options.
Spice
Spice is an Indian mobile brand that has operated across the affordable mobile phone segment. The brand has offered feature phones and smartphones aimed at customers who prioritise essential functionality and accessible pricing.
Videocon
Videocon is an Indian consumer electronics brand that has also entered the mobile phone segment. Its mobile offerings have largely focused on affordable phones designed for everyday communication and basic smartphone requirements.
What do Indian mobile brands offer?
Indian brands cover a broad range of requirements, particularly in the affordable segment. The following table provides a quick look at what customers can expect from some of the better-known Indian mobile brands.
| Indian mobile brand | What it offers |
|---|
| Lava | Affordable smartphones and feature phones with practical designs and everyday features |
| Micromax | Value-focused smartphones and feature phones for everyday use |
| Karbonn | Budget smartphones and feature phones focused on essential requirements |
| Intex | Affordable mobile phones and consumer electronics |
| Jio | Accessible smartphones and connected devices with a focus on digital connectivity |
| Celkon | Budget-friendly smartphones and feature phones |
| Spice | Affordable mobile phones with essential features |
| Videocon | Budget-oriented mobile phones and consumer electronics |
What is the price range of Indian mobile brands in 2026?
The price of phones from Indian brands varies depending on the product category, specifications, and availability. Feature phones generally occupy the lower end of the market, while smartphones with larger displays, better cameras, and 4G connectivity can cost more.
| Indian mobile brand | Approximate price range |
|---|
| Lava | Rs. 1,000 onwards |
| Micromax | Rs. 4,000 onwards |
| Karbonn | Rs. 1,000 onwards |
| Intex | Rs. 1,000 onwards |
| Jio | Rs. 1,500 onwards |
| Celkon | Rs. 1,000 onwards |
| Spice | Rs. 1,000 onwards |
| Videocon | Rs. 1,000 onwards |
Updated: Oct, 2026
Disclaimer: Prices are subject to change. Please check the official website for the most accurate and up-to-date information. Explore the latest offers from Bajaj Finance and grab the best deals for a premium shopping experience.
What are my financing options to buy a phone?
Bajaj Finance offers two financing options at over 1.5 lakh partner stores across 4,000 cities in India. Here is how they compare:
| Option | Limit | Key features |
| Bajaj Finance Insta EMI Card | Pre-approved card loan offer up to Rs. 6 lakh | 3 to 60 months tenure; works at 1.5 lakh partner stores; 1 million eligible products |
| Bajaj Finance Easy EMI Loan | Loan limit up to Rs. 5 lakh | Quick loan approval; 3 to 60 months tenure; basic KYC documents needed; ideal for higher-value purchases |
How to choose? Both options require you to be physically present at a partner store. The Insta EMI Card is ideal for shoppers who want to purchase across multiple categories over time. The Easy EMI Loan suits buyers looking to finance a higher-value purchase in a single transaction.
Also explore the latest offers. You may find a great deal on a model that matches your needs.
How do I buy a phone on EMI at a Bajaj Finance partner store?
The process is simple and typically takes 10 to 15 minutes once you are at the store.
- Browse models on Bajaj Mall: Compare options on Bajaj Mall before visiting a store.
- Find a partner store near you: Use the Bajaj Finance store locator to find a nearby partner outlet such as Croma, Vijay Sales, or other authorised retailers.
- Check the phone in person: Check the key features and specs to choose the product that best suits your needs and budget.
- Choose a suitable EMI option: At checkout, ask the store executive about the Bajaj Finance Insta EMI Card or Easy EMI Loan. Confirm available tenure options and whether your chosen model comes with a zero down payment offer.
- Complete your purchase: Confirm the final price, EMI amount, tenure, and applicable charges with the store executive.
You can also check your loan eligibility online in advance by entering your mobile number and OTP, helping you plan your purchase better before visiting the store.
Why use the Smart Savings Calculator?
Bajaj Finance's Smart Savings Calculator helps you unlock maximum savings every time you shop at partner stores. It brings together all available brand, dealer, and scheme offers, so you can see your total savings instantly and shop smarter with Easy EMIs.
- Dealer offers: Grab exclusive in-store deals at over 1.5 lakh partner stores across India.
- Brand offers: Access limited-time discounts from top brands across electronics and appliances.
- Bajaj offers: Unlock exclusive Bajaj Finance deals available only to our customers.
- Scheme offers: Take advantage of time-sensitive offers on select EMI schemes.
Calculate your extra savings now!
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