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Indian smartphone brands have rolled out with feature-rich phones at pocket-friendly prices
The ‘Make in India’ sentiment is now pervasive across all Indian industries, and is expected to give a boost to domestic smartphone manufacturers
Brands like Micromax, Lava and Intex are tipped to become the most reliable smartphone brands in India
The Indian mobile phone market continues to thrive, with numerous domestic and international players locked in intense competition for market dominance. Today, India is one of the fastest growing smartphone markets in the world, with more than 50 crore Indians using a smartphone. With the number expected to double over the next few years, Indian mobile brands are poised to lead from the front. Furthermore, with consumers now opting to purchase domestic products over those manufactured outside the country, Indian smartphone brands such as Micromax, Lava, Intex and Karbonn will now back themselves to capture a significant portion of the market share.
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The Make in India initiative has seen consumers opting for Indian-made products, over the ones that are shipped to the country. This gives Indian smartphone OEMs the perfect opportunity to make a triumphant comeback. Below are 10 of the best mobile brands in India that offer feature-rich phones at affordable prices
Micromax initially made a massive splash in the Indian smartphone market by providing smartphones and phablets (phone + tablet) at pocket-friendly prices. Most of the top-selling Micromax smartphones today are in the budget segment, with smartphone models like Micromax Bharat 5 Infinity, Micromax Infinity N11 and Micromax Infinity N12 capturing the imagination of the Indian consumers. Most of the top-selling Micromax branded mobiles in India cost less than Rs. 10,000, making Micromax the largest -- and arguably one of the best Indian mobile brands
Yet another brand that has carved a place for itself in the Indian smartphone industry is Lava International, which was established in the country over a decade ago. Furthermore, Lava was named the ‘Most Trustworthy Brand’ in the CMR Retail Sentiment Index in 2018, highlighting the brand’s standing in the eyes of the Indian consumers. Models like Lava Z25, Lava V5 and Lava Z81 come with excellent features and impressive specs, making it the go-to brand for Indian mobile users looking for smartphones costing less than INR 10,000.
Additional Read: Top Selling Mobile Phones
Another prominent Indian smartphone manufacturer, Karbonn Mobiles, was launched in 2009, and mostly caters to the budget segment. The brand currently has presence in various countries, including in Nepal and Sri Lanka, and its USP when it started was the brand’s ability to provide dual SIM phones at pocket-friendly rates. Karbonn also offers smartphones with 6-inch displays, such as the Karbonn Aura Note Play, and some of its other popular offerings include Titanium S9 Plus, Karbonn Vue 1 and the K9 Smart Plus.
Intex has become a household name when it comes to the consumer electronics segment. Intex Technologies was established in 1996, and is currently the second-largest domestic smartphone company. Intex also offers a wide range of products, including smartphones, tablets, LED TVs and feature phones, and some of its popular budget smartphone models include Intex Aqua Ace, Intex Aqua 4G and Intex Cloud C1.
Additional Read: List of Upcoming 5G Mobiles in India
Launched by Lava International in 2012, Xolo manufactures affordable laptops, smartphones and tablets. Furthermore, Xolo also created the Hive UI for its smartphones, and became the first smartphone company in India to unveil a smartphone with an Intel processor, when it launched the Xolo X900. A few other popular smartphone models offered by Xolo include Xolo Black and Xolo Q.
Reliance LYF Mobiles, which is a subsidiary company of Jio, the largest Indian telecom company, manufactures 4G-enabled VoLTE smartphones in the country, along with other Android phones and Wi-Fi dongles. Furthermore, LYF is also the second largest LTE smartphone supplier in the country, and is currently one of the top five Indian mobile brands. Some of its top-selling models include LYF F1 Plus, LYF F1 and LYF Earth 2.
Additional Read: 10 Best Gaming Mobiles
Spice Digital Ltd. launched several smartphones under the Spice Stellar brand name, with the mobile phone manufacturer specifically targeting the budget segment. The brand also focused on providing smartphones with unique designs. Some of the best smartphone models offered by the brand include Spice F301, Spice Xlife 512 and Spice Mi-504.
Celkon brand quickly positioned itself as one of the best Indian smartphone brands for consumers, and unveiled smartphones that came with Microsoft OS and Android OS. Based out of Hyderabad with manufacturing units in Andhra Pradesh and Telangana, Celkon sold dual-SIM smartphones, feature phones and tablets. Furthermore, the brand sold smartphones under two names: CAMPUS for the budget segment, while the high-end smartphones were sold under the MILLENNIA brand name. Some of its top-rated models include Celkon Smart 4G and Celkon Star 4G Plus. The brand, however, no longer runs its website.
Additional Read: 10 Best Made in India Mobiles
One of India’s premier technology and accessory brands, i-Ball was launched in 2001, and has served more than 100 million users to date. With around 1,00,000 active retailers and 500+ service centres located across the country, the brand caters to millions of customers, and offers a diverse range of smartphones. These are basic handsets, and are aimed towards the low-budget consumers that require a cost-effective smartphone, not costing more than Rs. 5,000.
Yu Televentures was launched in 2014 as a joint venture between Cyanogen Inc. and Micromax Informatic Ltd. Yu Televentures launched smartphones under the Yu brand name, and holds the official Cyanogen OS rights in the country. Along with smartphones, Yu Televentures also released several other products, such as health bands and power banks. Some of the top-rated models from Yu include Yu Yutopia, Yu Yureka 2 and Yu Yureka Black.
If you are thinking about purchasing a smartphone from the top 10 mobile brands in India, you can do so using the Bajaj Finserv EMI Network Card or you can visit EMI Store of Bajaj Finserv. Once you choose your preferred model from the one of the brands mentioned above, you can purchase your new smartphone, and divide the total cost of the device into equated monthly instalments (EMIs) with convenient repayment tenor. All you have to do is walk into our partner store, select your smartphone, and divide the cost of the device into easy EMIs. Alternatively, you can shop on e-commerce platforms, and purchase the smartphone using the Bajaj Finserv EMI Network Card.
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