Features and benefits

  • Minimal requirements

    Minimal requirements

    Get loan approval in under 48 hours* by meeting our simple criteria and providing basic documentation.

  • Zero collateral

    Zero collateral

    Qualify for channel financing without having to pledge any asset as security.

  • Simplify repayment

    Simplify repayment

    Repay over a tenure that ranges from 12 months up to 96 months.

  • Online tools

    Online tools

    Manage your loan account on-the-go as you track your details from anywhere and anytime with our customer portal.

As a dealer or a merchandiser, you always want to grow your business relationships and channel partnerships with reputed companies in India. Channel financing from Bajaj Finance helps you stock a range of branded goods by paying suppliers in advance and thus build alliances. The loan sanction of up to Rs. 80 lakh can boost your working capital and help you expand your business’ reach. You can easily avail of this loan on account of its collateral-free nature.

All you have to do is meet the relaxed eligibility criteria, provide basic documentation, and apply for the loan either offline or online. Apply online to benefit from loan approval within 48 hours*.

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Eligibility criteria and documents required

  • Age


    24 years to 80 years*
    (*age should be 80 years at loan maturity).

  • Nationality


    Resident Indian citizen

  • CIBIL Score

    CIBIL Score

    Check your CIBIL Score for FREE

    685 or higher

  • Work status

    Work status


  • Business vintage

    Business vintage

    At least 3 years

You will need the following documents to apply:

  • KYC documents - Aadhaar/ passport/ voter’s ID
  • PAN card
  • Proof of business ownership
  • Other financial documents

Interest rate and charges

Channel financing comes with nominal interest rates and no hidden charges. To view the list of the fees applicable on this loan, click here.

Step-by-step guide to applying for a business loan

  1. 1 Click on the ‘APPLY' button on this page
  2. 2 Enter your 10-digit mobile number and OTP
  3. 3 Fill in the application form with your basic details, such as your full name, PAN, date of birth, and PIN code
  4. 4 Once you enter all your details, please click on ‘PROCEED’ to visit the loan selection page
  5. 5 Enter the loan amount that you need. Choose from our three business loan variants – Term, Flexi Term, and Flexi Hybrid
  6. 6 Choose the repayment tenure – you can select tenure options of 12 months to 96 months and click on ‘PROCEED’
  7. 7 Complete your KYC and submit your business loan application

Our representative will guide you on the next steps. The loan amount will be transferred to your bank account upon verification of your documents.

Advantages of channel financing

Channel financing can have several benefits for both the corporate entity and the channel partners.

Some of the advantages of channel financing are:

  • It is collateral-free, as the loan is secured by the unpaid invoices or purchase orders.
  • It enables quick payment and improved cash flow for the channel partners.
  • It reduces the risk of bad debts and defaults in the supply chain.
  • It enhances the efficiency and productivity of the channel partners.
  • It offers flexible and competitive terms and interest rates.

Impact of channel financing on supply chain

Channel finance can have positive effects on the supply chain, such as:

  • Keeping the supply chain active by converting invoices into cash.
  • Managing the inventory is better by having adequate stock.
  • Enhancing the relationship between the business and its customers by offering quick payment and delivery.
  • Accessing funds instantly and affordably.

Frequently asked questions

What is channel financing with example?

Channel financing is a type of working capital loan that provides funds to channel partners, such as distributors, dealers, or buyers, who purchase goods or services from a corporate entity. An example of channel financing is the Bajaj Finserv Business Loan. It offers collateral-free loans of up to Rs. 80 lakh with flexible repayment tenures and competitive interest rates.

What is the objective of channel financing?

The objective of channel financing is to improve the liquidity and efficiency of the supply chain by enabling quick and easy access to funds for the channel partners. Channel financing also helps to strengthen the relationship between the corporate entity and its channel partners by ensuring timely payment and delivery of goods or services.

Who is eligible for channel financing?

To be eligible for channel financing from Bajaj Finance, you need to follow the below given criteria:

  • Indian citizen
  • Age between 24 years to 80 years
  • Business vintage of at least 3 years
  • Credit Score of 685 or more.

You also need to submit some documents, such as KYC, bank statements, business proof, financial statements, etc.

Why is channel finance important?

Channel finance is important because it helps to overcome the challenges of working capital management in the supply chain. Channel finance can help to reduce the cash conversion cycle, increase the sales volume, and optimise the inventory level. It also mitigates the credit risk, and enhances the profitability of both the corporate entity and its channel partners.

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