2 min read
25 May 2021

The Indian tourism sector is ready to grow at an annual average growth rate of 7% over the next 10 years. The Indian government account took several steps for this rising figure, such as e-visas, promoting Indian heritage sites, and celebrating Indian culture through various international channels. So, now is a good time for you to align yourself with this growth graph and expand your hotel business.

Here are 4 tips to help you run a successful hotel business.

Pick the right location and offerings

Check out the ‘most visited locations of India’ lists available on travel and business websites. Pen down the spots that are frequented around the year by tourists or professionals. If you have an existing location, you can consider moving to a more populated region to increase footfall and thus boost your revenue. Running a successful enterprise is more challenging if you are located in a place that gets seasonal demand.

Once you have fixed the location, decide on the type and features of your hotel. For example, businessmen may require good Wi-Fi connectivity and work consoles with computers and printers handy. International tourists may appreciate tour services and taxi services that you offer alongside accommodation. Planning these offerings will give you a fair idea of the budget you need for daily operations. Avail a specialised Business Loan for Service Enterprises to meet any deficits in finance.

Take care of the licenses and recruitment

To run the hotel, you will need workforce and certifications. So, before proceeding further, apply for government licenses for food and beverages, and fire safety certificates. Next in line, hire staff for the front desk, concierge, and all back-end activities, general management, accounting, marketing, housekeeping and kitchen management. You may appoint a few experienced senior candidates for these positions. For the rest of the staff, you can hire freshers who hold a primary hotel management degree. Depend on local people with good knowledge of the surroundings to offer superior service to your guests.

Define a growth plan for your hotel

Draw a sales and profits forecast and brief your staff about the projections. Incentivise the process of achieving targets to spur them into action. You may also want to hire a consultant to give you an idea of the best practices involved in running a hotel successfully. Staff with previous training can help train the freshers you hire and improve their service. Start calculating the funds you need to expand your hotel to other locations and be proactive about growth.

Market your hotel strategically

Allocate a separate budget and dedicate a special marketing team to advertise your hotel through relevant channels. Have a digital marketing plan in place and list your hotel on popular websites like MakeMyTrip, Trivago, and Booking.com, etc. Encourage customers to review and rate their stay at your hotel by offering freebies and discounts. Offers during off-seasons or for kitty parties and event catering can also help you boost your revenue.

Additional Read: How to expand your hotel business to another city

Become a part of the booming tourism and hospitality industry in India by following these tips.
 

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