‘Alert! Your Bajaj EMI Card has been suspended. To continue using your card, unblock it here.’ - How would you respond if a message like this pops up on your mobile screen? The probability of clicking on a message that alerts you of your absent-mindedness is moderately high!
If you are less attentive to SMS scams, you may easily fall prey to them. Scammers carefully design such click baits to gain people’s attention immediately.
Irrespective of the number of spam filters you use, these messages tend to bypass all security walls to enter your device. You might think that the company has sent the message, but that’s not always the case. These fake messages are sent by identity thieves, fraudsters, or imposters, who are increasingly turning to fraud text messages (and various other tech-forward ways) to defraud unassuming users and commit. As a customer, you should be well informed and safeguard yourself from falling prey to such scams rather than seeking corrective measures later.
SMS Frauds: Hijacking the customer's privacy without warning
Every fraud has a motive. The fraudster wants money to either use the victim’s EMI card for shopping (which he will then sell) or take money from them. With the influx of instant messaging apps and internet-enabled, high-speed connectivity, each one of us is using some online messaging platform or another to communicate. And, while we thought that the traditional way of sending SMSes was ending, the surfacing of the ‘SMS verification’ trend didn’t let that happen and instead transformed the basic purpose behind it – making it a transactional platform. Then there are informational messages that often grab our attention and even prove to be useful with discount coupons and other details from reliable senders.
One food delivery provider’s SMS with a 50% discount coupon code, for instance, will have you jumping with joy and order from the app immediately. While some offers are good, others are ‘too good to be true’ or have been designed by hackers to look like legitimate texts but are SMS frauds. One classic example is SMSes claiming that your credit card or account has been suspended and requires KYC details to be redone.
How is it done?
Cheats are skilled in creating the perfect opportunity to steal an unsuspecting customer’s hard-earned money. Frauds will send bulk SMS to victims informing them that their Bajaj Finance EMI card will get blocked and need to update their e-KYC. It will have a link to click and submit e-KYC details. Victims will assume it from Bajaj Finance, click on it and enter their mobile/ EMI card details. It will have a link that takes you to a fake website where you have to furnish your account credentials, expiry date, bank account number, CVV, etc. By the time you realise that you have been tricked, the fraudster would have captured all the details you filled in and withdrawn the money from your account, used it for shopping, or transferred it to their bank account.
Tips to stay protected
Just receiving the SMS doesn’t make you a victim. Fraudsters make money only when you interact or engage with them and do exactly what they want you to do, i.e., share your confidential financial details. Follow these simple fraud prevention tips to combat SMS frauds.
- Haste makes waste. Never panic when you receive such SMSes and always check the veracity of such claims by visiting us here.
- All official SMSes carry the sender code of ‘BAJAJF’.
- Stay alert and do not share your confidential card details like User Id and Password with anyone including fraudsters, posing as Bajaj Finance or Bajaj Finserv officials, whether on calls or any social media platforms or unauthorised websites.
- If you receive any such calls/ SMS/ emails seeking the same, immediately reach out to us at +91 8698010101
Feel you have been defrauded? Here’s what to do
In case you get tricked into a Bajaj Finserv EMI card SMS fraud:
- Block your card immediately by logging onto the Bajaj Finserv wallet or Bajaj Finserv portal/ Bajaj Finserv or calling our customer care number 08698010101 from your registered mobile number.
- Report suspicious fraudulent incidents to your nearest police station.
Savdhan Rahein. Safe Rahein.
Addition Read: Security Against Frauds
Frequently asked questions
SMS Fraud Basics
How Scams Work
Safety Measures
Action After Fraud
SMS fraud involves messages that appear to be from trusted institutions but are actually created by scammers. Their aim is to trick you into sharing sensitive personal or financial information.
Fraudsters design messages using familiar phrases, logos, or urgent alerts. This makes them appear legitimate and increases the chances of users clicking links without verifying authenticity.
Such messages create fear or urgency. Scammers know people respond quickly to avoid service disruption, making them more likely to click harmful links.
No. Fraudsters constantly change numbers and messaging patterns, allowing some texts to bypass filters. This is why user awareness is essential.
They send bulk messages with links to fake websites. Once clicked, victims are asked to enter card details, passwords, or OTPs, which fraudsters misuse immediately.
They aim to capture EMI card numbers, bank account details, CVV, PINs, or login credentials. Any piece of sensitive data can be misused for fraudulent transactions.
This tactic creates urgency, making victims act quickly without verifying the message. Fraudsters rely on this panic reaction to steal details.
Fraudsters capture the data instantly and may withdraw money, conduct purchases, or transfer funds before the victim realises what happened.
Check the sender ID—official Bajaj Finserv messages come from ‘BAJAJF’. Also avoid clicking links and instead visit the official website or app for confirmation.
Stay calm and avoid clicking any links or calling unknown numbers. Always verify the message using official channels before taking any action.
Never. Bajaj Finserv and other financial institutions do not ask for PINs, passwords, or OTPs through links, calls, SMS, or email.
Enable alerts, remain cautious with unexpected messages, and avoid sharing personal details on unknown websites or with unknown callers.
Immediately block your EMI card or bank card through the app or portal. This prevents further misuse of your financial information.
You can report fake SMSes to Bajaj Finserv through the official contact number and also notify your nearest police station or cybercrime portal.
Block the card, change passwords, and monitor account activity closely. Quick action helps limit financial loss.
Contact customer care immediately if you receive suspicious messages or believe you may have interacted with a scam. Prompt reporting helps reduce risk.
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