A 5-step guide to growing your interior design business

Once you establish your interior design business, you must focus on expanding it and taking it to the next level. In today’s competitive scenario, you need a strategic plan to stand out from the competition and create a unique image. This will allow you to attract more clients and use your position as an expert to help customers realise their aspirations with regards to decorating their spaces.

Top interior designers such as Manit Rastogi, Tanya Gyani, Shabnam Gupta and Ambrish Arora have achieved success not only because they are talented, but also because they have employed a good business strategy and positioned themselves a sought-after brand. You too can do this by spending in the right areas. For various expenses such as social media advertising, trade show bookings or sourcing materials or fabrics from overseas, you are likely to need ample funds. To ensure that you don’t compromise, opt for a Business Loan and Working Capital Loan up to Rs. 80 lakh from Bajaj Finserv. It is available virtually instantly, you can apply online and there are no hidden charges either, keeping your costs low.

Now that you know how to finance growth, take a look at the tips that will help you do so.

1. Create a portfolio and update your website

To display your work, you need to build a website for your interior designing business. If you don’t have a portfolio, it is difficult for a prospective client to understand and analyse your work. They won’t be able to decide whether your design personality and choices match with their taste. So, to attract clients and help them make an informed decision, create a portfolio including your best work.

Update your website on a regular basis and include your work for big brands as well as people. This will help attract businesses as well as individuals. Apart from this, you can include client testimonials on the website to engage new customers.

2. Maximise your reach through social media and other channels

Creating a digital presence is very important for every business, and you can use social media or email marketing, and platforms such as WhatsApp to reach out to a vast number of people. However, maintain a strong and uniform tonality across all digital marketing channels. This will create a singular brand voice and earn the customer’s confidence. You can promote your interior design projects on Facebook, LinkedIn, Twitter, Instagram, or any other platform relevant to your audience.

3. Be an active market researcher

In an industry like interior designing, everything from wall designs to furniture keeps changing and every few months your consumers’ preferences change too. So, it is important that you track trends and are able to offer these services before your competitors can. This will help attract interior enthusiasts who are likeminded, and are looking for someone who has the understanding and ability to translate their vision.

4. Start blogging

Blogging is the best way to establish yourself as an expert in your field and also add value to your client’s life by giving tips and tricks. Use your blog to build awareness about your services, various interior design basics, trends, and more. You can also talk about how you source materials and your creative process. Apart from building online presence, this will help increase your website’s ranking on various search engines.

5. Give importance to networking

To ensure that your growth and expansion activities don’t come to a halt owing to insufficient funds, use your pre-approved offer from Bajaj Finserv to secure finance in no time. With a 1-step verification process and disbursal in just 48 hours, you will have all the cash you need right at your fingertips.