Here are a few ideas to get you started:
1. Leverage social media wisely
Social media platforms like Facebook, Twitter and Instagram have active users on the lookout for information and news. Rather than having a mere presence on these platforms, use them wisely. See what your target demographic likes to read, and populate your page or wall with content that matches their preferences. Publish shareable quotes and your take on news apart from service or product-led posts.
Additional Read: How Digital Business Owners Can Find Success
When you talk about your services, ensure that you use testimonials, as they increase credibility and create trust. Create a social media marketing strategy that learns from past activity and user-based statistics. For example, a fashion brand could increase posts on weekends based on analytics that indicate that this is when there are more interested consumers using social media.
2. Try content marketing
You may have noticed that a branded product commands greater respect than an unbranded product. This is because people associate a brand with expertise. This is an apt analogy for content marketing, which can position you as an expert. Apart from marketing your product or service, publish blogs related to them to create an impact. For example, a soft furnishings manufacturer could publish blogs about trends in home décor, popular colours for interiors, setting up a home office, etc. Publishing SEO-optimised blogs will further enable you to gain a prominent position online when potential consumers search for information, thus increasing your market presence.
3. Advertise locally based on your demographic
Carry out marketing activities based on where your target audience is and not where your business is based. For example, you could market your firm in the most popular local paper in Kerala if your clients are from there. You can even print an ad in a local language to talk to your audience more intimately. This kind of local targeting can be done via regional magazines, B2B publication, radio ads and hoardings to stimulate purchase.
4. Publish advertorials in niche B2B or B2C publications
Rather than an advertisement in a publication that is most likely to be skipped by your consumers, spend a little more and publish an advertorial. An advertorial looks like a column or part of the editorial coverage and can tell your product story much better. It can explain why your consumers need your products or have an expert or previous consumer talk about your service’s USP. This is more impactful and convincing compared to an ad. Choose your publication carefully and identify which one your target audience reads. For example, an auto accessories manufacturer could publish an advertorial in a car magazine. Taking a business loan can help you put together the funds for a proper advertising campaign.
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