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4 winning marketing techniques for your small-scale spice business

  • Highlights

  • Market your business through cooking classes and workshops

  • Create awareness through trade shows and food expositions

  • Advertise on the right channels to improve your reach

  • Implement the best marketing strategies with a Business Loan

As per the Ministry of Commerce, India’s spice production amounts to a staggering 2.7 million tonnes, encompassing around 50 kinds of spices. As a nation, India exports 8–10% of this quantity, and our share of world trade amounts to 40–50% by volume. So, as a spice business owner, your scope to grow your company and maximise your profits is significant. To make the best use of India’s spice production and export framework, you need to smartly publicise your business. To do this, you will require funds at every step of the way.

Avail a Business Loan or a Working Capital Loan from Bajaj Finserv of up to Rs.20 lakh in order to fund these expenses, and ensure that your business operations and finances are under no strain. Since you can avail funds online, in just 24 hours without submitting collateral, this financing option is ideal.

Get started by taking a look at the measures you can take to market your spice business.

1. Partner with cooking classes and workshops

Partnering with cooking classes and food workshops is one of the best ways to reach out to your target audience directly when you are selling straight to your end consumer. Your spices and blends are a seamless fit here, and you can advertise through posters, offer attendants samples, a discount code when they complete the workshop, etc. You can also enter into an agreement with the organisers to use your products. This way, participants will be able to try them and then buy them. You can also host your own classes and workshops at clubs, supermarkets, etc.

2. Work on search engine optimisation (SEO)

Whenever a prospective buyer, be it a retail store or a customer, goes online to search for spice businesses, your name must show up right at the top of the search engine’s list of results. This gives you a winning chance to capture the person’s attention and convert him/her into a customer. To ensure this, you must work on optimising your website and content and make it SEO friendly. By hiring an SEO specialist, you will be able to improve your ranking.

3. Advertise through the right channels

There are numerous magazines that are dedicated to food, thus making them ideal place to advertise your products. Similarly, advertise through TV ads on cooking channels, or when cooking shows are aired on general entertainment channels. If supermarkets offer customers/members a pamphlet or booklet on new products that they stock, ensure that you advertise on it. This way you can reach your audience in a targeted manner. In addition, you can also advertise indirectly by undertaking digital marketing. Using blogs, social media posts, tips, hacks and emailers will help you establish your brand and build relevance in the lives of your audience.

5 finance solutions to grow your business

To commit to a strong advertising and marketing plan, you need funds regularly. Bajaj Finserv’s Business Loan helps you meet your need for finance at regular intervals through the Flexi Loan facility. This allows you to withdraw money from a pool of funds in parts, and pay interest only on what you use. Also, to make repayment easier, you can choose to pay interest-only EMIs and repay principal at the end of tenor.

4. Participate in trade fairs and food expos

There are various trade fairs in the food industry where you can buy a stall and build awareness about your company. This will allow you to reach B2B customers, as well as those who select suppliers for hotels and restaurants. So, make sure you represent your company at the ANUTEC- International FoodTec India or at the UpperCrust Food & Wine show. If you want to start on a smaller scale, participate in farmer’s markets in your city.

Ensuring that you have a good product is half the battle won. The other half is knowing how to convince your target audience that you offer the best spices at a fair price. By using your pre-approved loan offer with its simple 1-step verification and faster disbursal, you can action these strategies and do so more convincingly.

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