Direct Loan: Borrowing Straight From the Lender

Direct Loan: Borrowing Straight From the Lender

A direct loan is one you take straight from a regulated lender, such as a bank or a non-banking financial company (NBFC). The other route runs through an agent or platform acting for a lender.

Rs. 40,000 - Rs. 75 lakh

You may be eligible for a pre-approved offer

Enter mobile and OTP | Check offer | No branch visit needed

 
 

In summary

With a direct loan, you deal with the lender at every step, from application to repayment. Through an intermediary, an agent or platform handles part of the process, but the lender still issues the Key Fact Statement and pays the money to your account. Either route can be safe, as long as the lender is regulated and named on every document, and no money passes through anyone else.


  • A direct loan means no middle party. 
  • Either way, the lender issues the Key Fact Statement. 
  • Money should move only between you and the lender. 
  • Agents' fees are paid by the lender, not by you. 

Prefer to deal with the lender itself? Check your loan offer with your phone number and a one-time password (OTP) → apply online → receive funds within 24 hours* of approval.

How does a direct loan differ from one through an intermediary?

The lender and the rules are the same; who you deal with changes. The table compares a direct loan with a loan arranged through an agent or platform.


PointDirect loanThrough an intermediary
Who you deal withThe lender itselfAn agent or platform acting for one or more lenders
Where you applyLender's website, app or branchAgent's office, call or platform
Key Fact StatementFrom the lenderFrom the lender, before you sign
Where money comes fromLender to your bank accountLender to your bank account
Who to complain toLender's grievance officerLender's grievance officer, and the agent

Last updated: 26th October, 2026


A direct loan does not change the rate on its own. The lender sets it on your profile, whoever helps you apply.

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Who are lending service providers?

An agent or platform that works for a lender is called a lending service provider in Reserve Bank of India (RBI) rules on digital lending. Where you do not take a direct loan, these rules set limits on what they can do:

  • They act for the lender: The loan is the lender's, and the lender stays responsible for the agent's conduct. 
  • The lender lists them: Regulated lenders publish the names of the service providers and apps they use on their own websites. 
  • They are paid by the lender: Any fee the agent earns comes from the lender. You should not pay an agent directly. 
  • Money flows directly: Loan money goes from the lender to your account, and repayments go back from your account to the lender, never through the agent. 

If an agent asks you to pay a fee, or to repay through them, the arrangement is outside the rules, and a direct loan is the safer choice.

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How do you confirm who your lender is?

Whatever the route, check these 4 points before you sign, whether it is a direct loan or an arranged one:

  • Lender's name: It should be printed on the Key Fact Statement and the loan agreement, not just the agent's brand. 
  • Regulated status: The lender should be a licensed bank or an NBFC on the RBI register. 
  • Payment route: Money should move only to and from the lender's own accounts. 
  • Fees: Every fee should be in the Key Fact Statement, and none paid to an agent in cash. 

If the lender's name is missing from your documents, stop. A regulated lender always identifies itself.

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Why do some borrowers prefer to go direct?

A direct loan keeps one point of contact, from the offer to your last repayment. That brings 3 practical advantages:

  • You see the offer yourself: The amount, rate, fees and Key Fact Statement appear on your screen, not relayed by someone else. 
  • Questions reach the lender: Service requests, statements and complaints go straight to the people who manage the loan. 
  • Fewer people hold your data: Your documents and details are shared with one company, not with an agent as well. 

Hemant's house repair

Hemant is 31, a salaried sugar mill quality chemist in Bareilly, on Rs. 50,000 a month, with 722 as his CIBIL score. He was offered help by an agent but chose a direct loan, applying on the lender's website for Rs. 1 lakh to repair his house after the monsoon. At an illustrative 16.5% per annum, the equated monthly instalment (EMI) came out as below for 2 and 3 years.


EMI = P × R × (1 + R)^N ÷ [(1 + R)^N − 1]. Here P = Rs. 1,00,000, R = 16.5 ÷ 1,200 and N = months.


TenureMonthly EMI (Rs.)Total interest (Rs.)EMI as share of salary (%)
24 months (2 years)4,92018,0869.8
36 months (3 years)3,54027,4567.1

Last updated: 26th October, 2026


On 36 months, each payment would be Rs. 1,380 lower; total interest would climb by Rs. 9,370. Up to Rs. 4,130 covers processing. Hemant chose 24 months and kept every loan document in one place.


What can delay approval: a CIBIL score below 650 or existing EMIs that take up a large share of your income. Names or addresses that do not match across documents, and more than one loan application in the same month, can also slow it down.


Want a direct loan? With a Bajaj Finance Personal Loan, you can borrow Rs. Rs. 40,000 to Rs. Rs. 75 lakh, subject to eligibility. Check your loan offer with your phone number and a one-time password (OTP) → apply online → receive funds within 24 hours* of approval.

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What red flags apply to any loan offer?

Whether direct or arranged, some signs mean you should walk away:

  • A fee asked in cash or to a personal account: Fees go through the lender's own process and appear in the Key Fact Statement. 
  • No lender name on the documents: You cannot hold anyone to account. 
  • Pressure to sign the same day: It leaves no time to read the terms. 
  • A request for your OTP or passwords: No genuine lender or agent needs them. 

Report suspicious offers to the National Cybercrime Helpline, 1930, or on their official portal.

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Can you take a Bajaj Finance loan directly?

Yes. You can take a Bajaj Finance Personal Loan as a direct loan on its website or app, with the offer, Key Fact Statement and repayment all handled by the lender. It ranges from Rs. Rs. 40,000 to Rs. Rs. 75 lakh over 12 months to 108 months, for Indian nationals aged 21 years to 80 years with a CIBIL score of 650 or higher.

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Key offerings: 3 loan types

Personal loan interest rate and applicable charges

Type of fee

Applicable charges

Rate of interest per annum

10% to 30.5% p.a.

Processing fees

Up to 4.13% of the loan amount (inclusive of applicable taxes).

Flexi Facility Charge

Term Loan – Not applicable

Flexi Loans –Up To Rs 1,999 To Up To Rs 18,999/- (Inclusive Of Applicable Taxes)

Will be deducted upfront from loan amount.

Bounce charges

Rs. 700 to Rs. 1,200/- per bounce

“Bounce charges” shall mean charges for (i) dishonor of any payment instrument; or (ii) non-payment of instalment (s) on their respective due dates due to dishonor of payment mandate or non-registration of the payment mandate or any other reason.

Part-prepayment charges

Full Pre-payment:

  • Term Loan: Up to 4.72% (Inclusive of applicable taxes) on the outstanding loan amount as on the date of full pre-payment

  • Flexi Term (Dropline) Loan: Up to 4.72% (Inclusive of applicable taxes) on the outstanding loan amount, as on the date of full prepayment.

  • Flexi Hybrid Term Loan: Up to 4.72% (Inclusive of applicable taxes) on the outstanding loan amount, as on the date of full prepayment.

Part Pre-payment

  • Up to 4.72% (Inclusive of applicable taxes) of the principal amount of Loan prepaid on the date of such part Pre-Payment.

  • Not Applicable for Flexi Term (Dropline) Loan and Flexi Hybrid Term Loan.

Penal charge

Delay in payment of instalment(s) shall attract Penal Charge at the rate of up to 36% per annum per instalment from the respective due date until the date of receipt of the full instalment(s) amount.

Stamp duty (as per respective state)

Payable as per state laws and deducted upfront from loan amount.

Annual maintenance charges

Term Loan: Not applicable

Flexi Term (Dropline) Loan:

Up to 0.295% (Inclusive of applicable taxes) of the Dropline limit (as per the repayment schedule) on the date of levy of such charges.


Flexi Hybrid Term Loan:

Up to 0.472% (Inclusive Of Applicable Taxes) Of The Dropline Limit During Initial Tenure. Up to 0.295% (Inclusive Of Applicable Taxes) Of Dropline Limit During Subsequent Tenure

Credit guarantee scheme feeUp to 1.18% p.a. (pro-rated daily till 31st March) (inclusive of all applicable taxes) of the loan amount
Credit guarantee scheme renewal feeUp to 1.18% p.a. (inclusive of all applicable taxes) on the outstanding loan amount as on April 01 of the subsequent Financial Year.
*Renewal Fee to be collected only for 3 subsequent financial years.
 
**If the Remaining Tenure is less than 12 months, the CG Fee in subsequent years shall be charged prorated.

Frequently asked questions

Meaning

Going direct

What is a direct loan?

A direct loan is a loan you take straight from a regulated lender, such as a bank or an NBFC, through its own website, app or branch, without an agent or platform in between. It can be secured or unsecured. The lender issues the Key Fact Statement and pays the money to your bank account.

Not if the agent acts for a regulated lender within the rules. The lender should still issue the Key Fact Statement, and money should move only between you and the lender. Check the lender's name on every document, and never pay any fee in cash or to a personal account.

Yes. You can apply online on the Bajaj Finance website or app, starting with the CHECK LOAN OFFER button, subject to eligibility, which makes it a direct loan. A loan specialist contacts you after you submit. Money is paid to your bank account within 24 hours* of approval, subject to verification.

Not by itself. The rate is set on your profile, including your CIBIL score, income and existing EMIs, whichever route you use. Compare offers on total cost, adding the processing fee and other charges from the Key Fact Statement to the interest, whether or not the loan is a direct loan.

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Disclaimer

Bajaj Finance Limited has the sole and absolute discretion, without assigning any reason to accept or reject any application. Terms and conditions apply*.
For customer support, call Personal Loan IVR: 7757 000 000