2 min read
16-July-2025

Samsung and Sony are two of the biggest consumer electronics brands in the world. Both companies have a rich history and legacy, especially in the TV segment. Indian consumers often compare the two brands before buying a new TV, as they have become synonymous with cutting-edge innovation and avant-garde features. While Samsung offers excellent mid-range TVs, Sony primarily focuses on providing premium models to its consumers. Due to these reasons, the Samsung TV vs. Sony TV debate is inevitable when considering purchasing a new TV.

Explore a wide range of TVs on Bajaj Mall and bring home your preferred model through Bajaj Finserv’s EMI Network. Enjoy benefits like Easy EMIs, zero down payment, and instant financing when you shop at any of 1.5 lakh plus Bajaj Finserv partner stores in 4,000 cities. Check your loan eligibility online in minutes—so you know exactly what you can get, before you even step into the store.

Samsung TV vs Sony TV: Features

Samsung and Sony are global juggernauts, and each boasts unique strengths. Samsung is popular for its QLED technology, leveraging quantum dots to improve brightness and colour fidelity. On the other hand, Sony is renowned for its OLED TVs, as these models deliver deep blacks and an unrivalled contrast ratio.

Coming to the operating systems (OS), Samsung uses its proprietary Tizen OS, which is user-friendly, uncluttered, and provides various applications. Sony primarily employs Android TV, offering a diverse ecosystem and extensive app availability through the Google Play Store.

Lastly, Samsung offers certain features that are tailored for its consumers. For example, Live Cast and PC Mode are two novel ideas that provide greater convenience. That isn’t to say Sony doesn’t offer unique features. Sony’s Auto HDR Tone Mapping and Auto Genre Picture Mode, available in BRAVIA XR TVs, elevate your gaming experience if you use the PlayStation 5.

Samsung TV vs Sony TV: Panel technologies

Samsung and Sony both offer advanced panel technologies in their TVs. Samsung primarily uses QLED technology, which enhances brightness and color accuracy with quantum dots. Their latest models also feature Neo QLED with Mini LED backlighting for improved contrast. Sony, on the other hand, excels with its OLED panels, providing superior black levels and contrast ratios. Sony's Triluminos Display further enhances color accuracy and vibrancy. Both brands integrate cutting-edge technologies like HDR and AI-enhanced picture processing to deliver exceptional viewing experiences.

Audio performance

Continuing with the Sony BRAVIA vs Samsung TV debate, you have to look closely at the audio performance of both brands while drawing comparisons. Sony and Samsung have been tussling to provide the best built-in audio solutions for years. Sony incorporates the Acoustic Surface Audio technology in its premium TV models, transforming the TV screen into a speaker. While this technology is futuristic, the sound can be imprecise.

On the other hand, Samsung uses Object Tracking Sound (OTS), employing software affiliated with small, conventional drivers to add directionality to the onscreen movement. However, similar to Sony TVs, this technology can only be found in premium, high-end models, such as 8K Samsung QLED TVs.

Picture quality

Another essential factor that contributes to the Samsung TV vs. Sony TV debate is the picture quality. Most mid-range to premium TVs today come with High Dynamic Range (HDR) support. The base HDR10 format offers a wider colour gamut and enhanced contrast compared to Standard Dynamic Range (SDR) TVs.

The more advanced HDR format is Dolby Vision, which optimises video content for improved colour, brightness, and contrast on a frame-by-frame basis. This technology offers viewers a more immersive and lifelike visual experience by delivering richer colours and finer details in dark and bright scenes. Companies like Sony, LG, and TCL have embraced this technology.

On the other hand, Samsung employs HDR10+, another advanced HDR technology that dynamically adjusts brightness levels on a scene-by-scene basis. Dolby Vision is a more advanced format than HDR10+, with a 12-bit colour gamut instead of the 10-bit HDR10+. In simple terms, Dolby Vision can handle higher peak brightness and offer potentially richer colour and more detailed highlights, while HDR10+ adds dynamic metadata, allowing for scene-by-scene optimisation.

Which one is better: Samsung TV or Sony TV

The answer to the question, ‘Sony vs. Samsung TV - Which is better?’ ultimately lies in your preferences and requirements. Sony and Samsung are world leaders in the consumer electronics segment and design best-in-class TVs.

Samsung offers an incredible range of QLED, Neo QLED, Crystal UHD, OLED, and micro LED TVs with breathtaking visuals. On the other hand, Sony boasts a range of OLED, mini LED, and full-array LED TVs that elevate your viewing experience.

The Samsung TV vs. Sony TV debate mainly focuses on format support. When you are buying a premium TV, you will have to decide between Dolby Vision and HDR10+. Additionally, QLED TVs offered by Samsung provide excellent brightness, which is helpful if you watch TV during the daytime. However, if you prioritise unrivalled contrast and deep blacks to make your late-night movie sessions memorable, you should opt for an OLED TV from Sony.

Another factor that can help you with the Sony BRAVIA vs Samsung TV decision is the TV’s price. Samsung TVs are more affordable compared to Sony TVs. Thus, before deciding, you must consider the format support, operating system, audio performance, and the TV’s price.

Investing in a new Sony or Samsung TV can be quite expensive. However, with the Bajaj Finserv Insta EMI Card, you can pay for the TV in Easy EMIs. The Bajaj Finserv Insta EMI Card comes with a pre-approved limit of up to Rs. 3 lakh, and the repayment tenure ranges from 3 months - 60 months. Select models also offer zero down payment, eliminating the upfront payment burden. Thus, you can pay for the new TV at your own pace without feeling the pocket pinch with the Bajaj Finserv Insta EMI Card.

Best picks of Samsung and Sony TVs

Model

Price (Rs. )

Sony X90J

89,990 (55")

Samsung QN90A

1,19,990 (55")

Sony A80J

1,49,990 (55")

Samsung QN95A

1,69,990 (55")

 

Disclaimer: The information provided here is based on available data at the time of writing. Prices and availability may change, so please verify details on the official Sony and Samsung websites for the most accurate information.

Before you decide, explore the latest offers on electronics and home appliances, including smart TVs, to find exclusive deals. 

Buy your TV on Easy EMIs with Bajaj Finserv

Buying a new TV does not have to strain your budget. With Bajaj Finserv, you can break down the total cost into affordable monthly EMIs, making it easier to bring home your preferred TV. Select models also come with a zero down payment offer, so you can purchase without paying anything upfront.

Start by checking your pre-approved loan limit online. Then, visit a nearby Bajaj Finserv partner store, choose the TV that best fits your needs, and select a repayment plan that suits your monthly budget.

Benefits of shopping with Bajaj Finserv

  • Top brands at great prices: Get value deals on leading TV brands across Bajaj Finserv partner stores.
  • Easy EMIs: Turn your purchase into small, manageable instalments to ease monthly spending.
  • Zero down payment on select models: Take home select TVs without paying anything upfront.
  • Wide availability across India: Explore models at 1.5 lakh Bajaj Finserv partner stores in 4,000 cities.
  • Free doorstep delivery: Enjoy hassle-free delivery of select TV models, right to your home.

Disclaimer

1. Bajaj Finance Limited (“BFL”) is a Non-Banking Finance Company (NBFC) and Prepaid Payment Instrument Issuer offering financial services viz., loans, deposits, Bajaj Pay Wallet, Bajaj Pay UPI, bill payments and third-party wealth management products. The details mentioned in the respective product/ service document shall prevail in case of any inconsistency with respect to the information referring to BFL products and services on this page.

2. All other information, such as, the images, facts, statistics etc. (“information”) that are in addition to the details mentioned in the BFL’s product/ service document and which are being displayed on this page only depicts the summary of the information sourced from the public domain. The said information is neither owned by BFL nor it is to the exclusive knowledge of BFL. There may be inadvertent inaccuracies or typographical errors or delays in updating the said information. Hence, users are advised to independently exercise diligence by verifying complete information, including by consulting experts, if any. Users shall be the sole owner of the decision taken, if any, about suitability of the same.

Frequently asked questions

What are the main differences between Sony and Samsung TVs?

Sony focuses on OLED technology for deep blacks and superior contrast, while Samsung emphasizes QLED technology for brighter displays and vibrant colors. Sony TVs often excel in picture accuracy, whereas Samsung offers a broader range of models, including premium Neo QLED and budget-friendly options.

How does the display technology differ between Sony and Samsung TVs?

Sony primarily uses OLED panels, known for their perfect blacks and infinite contrast ratios. Samsung uses QLED panels, which utilize quantum dots for enhanced brightness and color accuracy. Samsung's Neo QLED incorporates Mini LED backlighting, providing improved contrast and brightness over traditional LED TVs.

Which brand offers better picture quality, Sony or Samsung?

Sony TVs generally offer better picture quality due to their superior OLED technology, delivering perfect blacks and more accurate colors. However, Samsung's QLED and Neo QLED models provide excellent brightness and vibrant colors, making them ideal for brightly lit rooms.

How does the sound quality of Sony TVs compare to Samsung TVs?

Sony TVs typically offer better sound quality, incorporating advanced audio technologies like Acoustic Surface Audio, which uses the screen as a speaker. Samsung TVs also provide good sound, especially in higher-end models with Object Tracking Sound, but Sony's audio innovations often deliver a more immersive experience.

What are the smart TV features offered by both Sony and Samsung?

Both Sony and Samsung TVs offer robust smart TV features, including voice control, app support, and smart home integration. Sony uses the Google TV platform, providing extensive app availability and Google Assistant. Samsung uses Tizen OS, known for its user-friendly interface and Bixby voice assistant.

Show More Show Less