2 min read
01-Sep-2025

Samsung and Sony are two of the biggest consumer electronics brands in the world. Both companies have a rich history and legacy, especially in the TV segment. Indian consumers often compare the two brands before buying a new TV, as they have become synonymous with cutting-edge innovation and avant-garde features. While Samsung offers excellent mid-range TVs, Sony primarily focuses on providing premium models to its consumers. Due to these reasons, the Samsung TV vs. Sony TV debate is inevitable when considering purchasing a new TV.

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Samsung TV vs Sony TV: Features

Samsung and Sony are global juggernauts, and each boasts unique strengths. Samsung is popular for its QLED technology, leveraging quantum dots to improve brightness and colour fidelity. On the other hand, Sony is renowned for its OLED TVs, as these models deliver deep blacks and an unrivalled contrast ratio.

Coming to the operating systems (OS), Samsung uses its proprietary Tizen OS, which is user-friendly, uncluttered, and provides various applications. Sony primarily employs Android TV, offering a diverse ecosystem and extensive app availability through the Google Play Store.

Lastly, Samsung offers certain features that are tailored for its consumers. For example, Live Cast and PC Mode are two novel ideas that provide greater convenience. That isn’t to say Sony doesn’t offer unique features. Sony’s Auto HDR Tone Mapping and Auto Genre Picture Mode, available in BRAVIA XR TVs, elevate your gaming experience if you use the PlayStation 5.

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Samsung TV vs Sony TV: Panel technologies

Samsung and Sony both offer advanced panel technologies in their TVs. Samsung primarily uses QLED technology, which enhances brightness and color accuracy with quantum dots. Their latest models also feature Neo QLED with Mini LED backlighting for improved contrast. Sony, on the other hand, excels with its OLED panels, providing superior black levels and contrast ratios. Sony's Triluminos Display further enhances color accuracy and vibrancy. Both brands integrate cutting-edge technologies like HDR and AI-enhanced picture processing to deliver exceptional viewing experiences.

Audio performance

Continuing with the Sony BRAVIA vs Samsung TV debate, you have to look closely at the audio performance of both brands while drawing comparisons. Sony and Samsung have been tussling to provide the best built-in audio solutions for years. Sony incorporates the Acoustic Surface Audio technology in its premium TV models, transforming the TV screen into a speaker. While this technology is futuristic, the sound can be imprecise.

On the other hand, Samsung uses Object Tracking Sound (OTS), employing software affiliated with small, conventional drivers to add directionality to the onscreen movement. However, similar to Sony TVs, this technology can only be found in premium, high-end models, such as 8K Samsung QLED TVs.

Picture quality

Another essential factor that contributes to the Samsung TV vs. Sony TV debate is the picture quality. Most mid-range to premium TVs today come with High Dynamic Range (HDR) support. The base HDR10 format offers a wider colour gamut and enhanced contrast compared to Standard Dynamic Range (SDR) TVs.

The more advanced HDR format is Dolby Vision, which optimises video content for improved colour, brightness, and contrast on a frame-by-frame basis. This technology offers viewers a more immersive and lifelike visual experience by delivering richer colours and finer details in dark and bright scenes. Companies like Sony, LG, and TCL have embraced this technology.

On the other hand, Samsung employs HDR10+, another advanced HDR technology that dynamically adjusts brightness levels on a scene-by-scene basis. Dolby Vision is a more advanced format than HDR10+, with a 12-bit colour gamut instead of the 10-bit HDR10+. In simple terms, Dolby Vision can handle higher peak brightness and offer potentially richer colour and more detailed highlights, while HDR10+ adds dynamic metadata, allowing for scene-by-scene optimisation.

Which one is better: Samsung TV or Sony TV

The answer to the question, ‘Sony vs. Samsung TV - Which is better?’ ultimately lies in your preferences and requirements. Sony and Samsung are world leaders in the consumer electronics segment and design best-in-class TVs.

Samsung offers an incredible range of QLED, Neo QLED, Crystal UHD, OLED, and micro LED TVs with breathtaking visuals. On the other hand, Sony boasts a range of OLED, mini LED, and full-array LED TVs that elevate your viewing experience.

The Samsung TV vs. Sony TV debate mainly focuses on format support. When you are buying a premium TV, you will have to decide between Dolby Vision and HDR10+. Additionally, QLED TVs offered by Samsung provide excellent brightness, which is helpful if you watch TV during the daytime. However, if you prioritise unrivalled contrast and deep blacks to make your late-night movie sessions memorable, you should opt for an OLED TV from Sony.

Another factor that can help you with the Sony BRAVIA vs Samsung TV decision is the TV’s price. Samsung TVs are more affordable compared to Sony TVs. Thus, before deciding, you must consider the format support, operating system, audio performance, and the TV’s price.

Best picks of Samsung and Sony TVs

Looking for a premium TV that combines cutting-edge visuals with smart features? Here are some of the best Samsung and Sony TVs you can bring home in 2025.

Model

Price (Rs.)

Description

Sony X90J (55")

89,990

A 4K LED TV with rich colours and smooth motion, perfect for movies and sports.

Samsung QN90A (55")

1,19,990

Neo QLED display with deep contrasts and ultra-bright visuals, ideal for vibrant entertainment.

Sony A80J (55")

1,49,990

An OLED TV that delivers perfect blacks and cinematic sound with Acoustic Surface technology.

Samsung QN95A (55")

1,69,990

A flagship Neo QLED with exceptional HDR, slim design, and next-level gaming features.

 

Disclaimer: The features, availability, and pricing of each model are subject to change and may vary. For the most accurate and up-to-date information, please visit the official website.

Before you decide, explore the latest offers. You may find a great deal on a model that matches your needs.

Get electronics and appliances on Easy EMIs with Bajaj Finserv

Upgrading your home with the latest electronics and appliances is now easier and more affordable with Bajaj Finserv’s flexible financing options. You can also maximise your savings by using the Maha Bachat Savings Calculator—a smart tool that combines brand offers, dealer offers, and EMI offers, all in one place, helping you lower the overall cost while still paying in small, bite-sized instalments. Follow these steps to get started:

  • Explore products on Bajaj Mall: Browse a wide range of electronics and appliances from trusted brands. Compare features like energy ratings, storage capacity, performance settings, and design to choose the right product for your home.

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  • Choose the Easy EMI Loan option: At checkout, select the Bajaj Finserv Easy EMI Loan. Avail financing of up to Rs. 5 lakh and split the cost into convenient monthly instalments. Some products also come with a zero down payment option.

  • Check your loan eligibility online: Plan better by checking your loan eligibility in minutes. Simply enter your mobile number and OTP to know your pre-approved limit.

  • Use the EMI Network Card for purchases up to Rs. 3 lakh: Already own the Bajaj Finserv EMI Network Card? Use it for instant, paperless checkout and convert your purchases of up to Rs. 3 lakh into Easy EMIs.

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Frequently asked questions

Can I buy TVs on EMIs?

Yes, you can purchase TVs with Bajaj Finserv’s Easy EMI options.

If you are an existing user of the Bajaj Finserv Insta EMI Card:

  • Explore a wide range of TVs on Bajaj Mall

  • Choose the preferred model and visit a Bajaj Finserv partner store to check it out in person

  • Use your EMI Network Card and avail of Easy EMIs for affordable monthly payments

  • Enjoy your new TV on Easy EMIs

If you do not have one, there is no need to worry. Check your eligibility for an Insta EMI Card and take the first step towards enjoying the affordability and convenience of Easy EMIs.

What are the main differences between Sony and Samsung TVs?

Sony focuses on OLED technology for deep blacks and superior contrast, while Samsung emphasizes QLED technology for brighter displays and vibrant colors. Sony TVs often excel in picture accuracy, whereas Samsung offers a broader range of models, including premium Neo QLED and budget-friendly options.

How does the display technology differ between Sony and Samsung TVs?

Sony primarily uses OLED panels, known for their perfect blacks and infinite contrast ratios. Samsung uses QLED panels, which utilize quantum dots for enhanced brightness and color accuracy. Samsung's Neo QLED incorporates Mini LED backlighting, providing improved contrast and brightness over traditional LED TVs.

Which brand offers better picture quality, Sony or Samsung?

Sony TVs generally offer better picture quality due to their superior OLED technology, delivering perfect blacks and more accurate colors. However, Samsung's QLED and Neo QLED models provide excellent brightness and vibrant colors, making them ideal for brightly lit rooms.

How does the sound quality of Sony TVs compare to Samsung TVs?

Sony TVs typically offer better sound quality, incorporating advanced audio technologies like Acoustic Surface Audio, which uses the screen as a speaker. Samsung TVs also provide good sound, especially in higher-end models with Object Tracking Sound, but Sony's audio innovations often deliver a more immersive experience.

What are the smart TV features offered by both Sony and Samsung?

Both Sony and Samsung TVs offer robust smart TV features, including voice control, app support, and smart home integration. Sony uses the Google TV platform, providing extensive app availability and Google Assistant. Samsung uses Tizen OS, known for its user-friendly interface and Bixby voice assistant.

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