2 min read
25 May 2021

There are 36.2 million MSMEs in India, and that figure is rising. Even with the best products and services, your business might not take off if your prospective customer does not know about you. This is where advertising helps.
Advertising is necessary when you are a small and relatively new business. Promoting your business helps you attain more clients and reach and establishes credibility.

Consider taking a business loan to service your advertising costs. Here are the top five reasons to do so.

Affordable

Traditional advertising involved print ads and audio-visual ads. These were expensive took considerable time to achieve the expected reach. With the advent of digital advertising, promoting your business is inexpensive, and you can easily gauge the efficacy. 'Pay per Click' campaigns, Google Adwords and search engine optimisation campaigns are some inexpensive yet effective advertising tools.

High return on investment

Small businesses benefit from Google Analytics and gain insights about their target customer. For instance, if you wish to advertise on Facebook or LinkedIn, you can select the precise demographic that will view your ad, increasing the likelihood of conversions. This helps you fine-tune your marketing efforts to ensure efficient, maximum reach.

Brand awareness

With numerous brands fighting for space in the customer’s mindset, creating awareness for your brand can help you stand out. Consumers prefer well-known brands. While not all brands can rely solely on word-of-mouth publicity, you can achieve brand awareness by exposing the target audience to your brand.

Boosts word of mouth

Suppose your product or service has already generated a buzz; back it up with good advertising. Promotional efforts will boost word-of-mouth publicity and will ensure a positive brand image. As non-paid means of promotion can be positive or negative, advertising can help you generate a positive campaign.

Gain insight from successful businesses

Most successful businesses will testify that advertising is not an expense; it is an investment. A business loan secured on prudent terms and equipped with borrower-friendly features can be invested in advertising, which will help you cut through the market clutter and communicate your value offerings to your target customer base more efficiently.
 

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