Published Oct 1, 2025 3 min read

Product photography is the art of capturing products in a way that makes them look appealing, clear, and desirable. In 2025, high-quality images have become essential for online shopping, social media promotions, and brand visibility. Whether it is a sleek air conditioner, a smart refrigerator, a powerful camera, or a compact juicer, professional product images help buyers make confident choices.


You can now bring home a range of electronics and appliances without exhausting your savings. Visit any of Bajaj Finserv’s 1.5 lakh partner stores across 4,000 cities in India and choose your preferred product model. With an Easy EMI Loan of up to Rs. 5 lakh, you can convert the cost into Easy EMIs that fit your monthly budget. Enjoy zero down payment on select models and take them home without paying anything upfront. You can also check your loan eligibility online in minutes, so you know exactly what you can get before stepping into the store.

What is product photography

Product photography is the process of capturing high-quality images of products to showcase their design, features, and usability. It is essential for online stores, social media marketing, and catalogues, as clear and appealing visuals help customers make confident buying decisions. Whether it is a camera, a television, or a kitchen appliance, professional images highlight details like colour, size, and texture, making products more attractive.


You can now make your purchase even more affordable with the Maha Bachat Calculator. Bring down the cost of electronics and appliances by combining brand discounts, dealer offers, and EMI deals—all in one place. Calculate your extra savings instantly and shop smarter today.

Types of product photography explained

Product photography comes in different styles to showcase products effectively. Each type helps highlight features, usability, and design, making products more appealing to customers. Understanding these types can help you choose the right approach for your camera, appliance, or gadget.

  • Studio photography – Products are captured in a controlled environment with proper lighting and backgrounds, ideal for clear and professional images.
  • Lifestyle photography – Shows products in real-life settings, helping customers visualise how they will use them at home or outdoors.
  • 360-degree photography – Lets customers view products from all angles, providing a detailed look at design and features.
  • Flat lay photography – Products are arranged and photographed from above, perfect for social media posts and online catalogs.

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What is ecommerce photography

Ecommerce photography is the art of capturing products specifically for online platforms. Its goal is to make products look appealing, clear, and trustworthy for buyers browsing websites or apps. High-quality images help customers understand the product’s design, colour, and features before making a purchase. From cameras and smart devices to home appliances like microwaves or refrigerators, ecommerce photography ensures products stand out and attract attention online.


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Why is product photography important for businesses in India

Product photography plays a key role in attracting customers and boosting sales for businesses across India. High-quality images build trust and help products stand out in competitive markets. Here are the main reasons it matters:

  • Enhances product appeal – Clear, professional images highlight features, colours, and textures.
  • Builds customer confidence – Shoppers are more likely to buy when they see accurate product visuals.
  • Supports online sales – Essential for e-commerce platforms, social media, and digital marketing.
  • Improves brand image – Consistent and attractive images strengthen brand recognition.
  • Showcases variety – Helps present multiple models, sizes, and colours effectively.

You can also explore the latest offers on a wide range of electronics and home appliances, making sure you get the best deal on every purchase.

How to take effective product photos

Taking effective product photos is essential to showcase products clearly and attractively. Good images can make even everyday items like fans, juicers, or cameras more appealing to buyers. Here are some simple tips to capture professional-looking photos:

  • Use proper lighting – Natural light or softbox lighting helps show true colours and details.
  • Keep the background clean – A plain background ensures the product stands out.
  • Focus on key features – Highlight textures, designs, and unique elements.
  • Experiment with angles – Capture multiple perspectives for a complete view.
  • Use a tripod – Stabilises the camera to avoid blurred images.
  • Edit carefully – Enhance clarity and brightness while keeping the image realistic.

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Get cameras on Easy EMIs with Bajaj Finserv

Upgrading your photography gear with the latest cameras is now simple and affordable with Bajaj Finserv’s flexible financing options. Whether you are a beginner, a traveller, or a professional, you can capture life’s best moments without straining your budget. Plus, you can save even more with the Maha Bachat Savings Calculator, which combines brand offers, dealer discounts, and EMI deals—helping you reduce the overall cost while paying in small, easy instalments.

Follow these steps to get started:

  • Explore products on Bajaj Mall: Browse a wide range of cameras from trusted brands. Compare features like resolution, lens options, video quality, portability, and battery life to find the right one for your needs.
  • Visit a partner store: Once you choose a model, visit any of Bajaj Finserv’s 1.5 lakh partner stores across 4,000 cities in India. See the camera in person, test it out, and take expert advice before making a decision.
  • Choose the Easy EMI Loan option: At checkout, opt for the Bajaj Finserv Easy EMI Loan. Finance up to Rs. 5 lakh and pay in convenient monthly instalments. Select models also come with a zero down payment option.
  • Check your loan eligibility online: Plan your purchase better by checking your eligibility in minutes. Enter your mobile number and OTP to know your pre-approved limit instantly.
  • Use the EMI Network Card for instant purchases: Already own a Bajaj Finserv EMI Network Card? Convert purchases of up to Rs. 3 lakh into Easy EMIs and enjoy a quick, paperless checkout.


People also search for: 


Cameras by brands:

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Types of cameras: 

Canon DSLR camerasSony DSLR camerasSony digital camerasMirrorless cameras
Nikon DSLR cameras4K camerasMini camerasAction cameras
Vlog cameras   

Action and sports cameras:

Gopro camerasGopro Action camerasSports Action cameras

Frequently asked questions

Can I get a camera on EMI?

Yes, you can easily upgrade to a new camera using Bajaj Finserv’s Easy EMI options. Whether you already own the EMI Network Card or are new to the process, here is how you can get started:

If you are an existing user of the Bajaj Finserv EMI Network Card:

  • Explore cameras on Bajaj Mall: Choose from top models including DSLRs, mirrorless, and compact cameras with features like 4K video, high-resolution sensors, and versatile lenses.
  • Visit a Bajaj Finserv partner store: Finalise your camera and head to one of 1.5 lakh partner stores across 4,000 cities to see it in person and test it before buying.
  • Use your EMI Network Card at checkout: Swipe your card and convert the cost into Easy EMIs that suit your budget.
  • Zero down payment on select models: Take your camera home without paying anything upfront.

If you do not have an EMI Network Card:
Check your Insta EMI Card eligibility online using your mobile number and OTP. If you qualify, apply instantly and start shopping for your favourite camera in a smarter, more affordable way.

What is needed for product photography?

To take professional product photos, you need the right equipment, setup, and techniques. Having these essentials makes it easier to showcase products clearly and attractively, whether it is a camera, smart appliance, or home gadget. Here is what you need:

  • Camera – A DSLR, mirrorless, or high-quality smartphone camera works well for detailed images.
  • Tripod – Keeps the camera stable and avoids blurry shots.
  • Lighting – Softboxes, ring lights, or natural light help highlight colours and textures.
  • Backgrounds – Plain or themed backdrops make products stand out.
  • Props – Optional items to show product use or scale.
  • Editing software – Tools like Adobe Photoshop or Lightroom to enhance clarity and brightness.
What is the meaning of product image?

A product image is a visual representation of an item, showing its design, colour, features, and details. It helps customers understand the product before buying, builds trust, and makes it more appealing. High-quality images are essential for online stores, advertisements, and marketing campaigns.

How do you become a product photographer?

To become a product photographer, start by learning the basics of photography, including lighting, composition, and camera settings. Practice by capturing different products like cameras, home appliances, or gadgets. Invest in essential equipment such as a camera, tripod, lighting kits, and backdrops. Editing skills are also important to enhance images professionally.

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Bajaj Finserv App for all your financial needs and goals

Trusted by 50 million+ customers in India, Bajaj Finserv App is a one-stop solution for all your financial needs and goals.

You can use the Bajaj Finserv App to:

Apply for loans online, such as Instant Personal Loan, Home Loan, Business Loan, Gold Loan, and more.

  • Explore and apply for co-branded credit cards online.
  • Invest in fixed deposits and mutual funds on the app.
  • Choose from multiple insurance for your health, motor and even pocket insurance, from various insurance providers.
  • Pay and manage your bills and recharges using the BBPS platform. Use Bajaj Pay and Bajaj Wallet for quick and simple money transfers and transactions.
  • Apply for Insta EMI Card and get a pre-approved limit on the app. Explore over 1 million products on the app that can be purchased from a partner store on Easy EMIs.
  • Shop from over 100+ brand partners that offer a diverse range of products and services.
  • Use specialised tools like EMI calculators, SIP Calculators
  • Check your credit score, download loan statements, and even get quick customer support—all on the app.

Download the Bajaj Finserv App today and experience the convenience of managing your finances on one app.

Disclaimer

1. Bajaj Finance Limited (“BFL”) is a Non-Banking Finance Company (BAJAJ FINANCE) and Prepaid Payment Instrument Issuer offering financial services viz., loans, deposits, Bajaj Pay Wallet, Bajaj Pay UPI, bill payments and third-party wealth management products. The details mentioned in the respective product/ service document shall prevail in case of any inconsistency with respect to the information referring to BFL products and services on this page.

2. All other information, such as, the images, facts, statistics etc. (“information”) that are in addition to the details mentioned in the BFL’s product/ service document and which are being displayed on this page only depicts the summary of the information sourced from the public domain. The said information is neither owned by BFL nor it is to the exclusive knowledge of BFL. There may be inadvertent inaccuracies or typographical errors or delays in updating the said information. Hence, users are advised to independently exercise diligence by verifying complete information, including by consulting experts, if any. Users shall be the sole owner of the decision taken, if any, about suitability of the same.