Published Jul 25, 2025 4 min read

If you need quick funds but do not want to sell your shares, pledging them can be a useful option. A pledge in stock market means using your shares as collateral to take a loan. You continue to own the shares, but the lender holds the right to sell them if the loan is not repaid. This method allows both individual investors and company promoters to raise money without giving up their investments. Understanding what is pledge in the share market works can help you make better financial decisions when you need funds urgently.


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How does pledging of shares work?

Pledging shares is like taking a loan against your existing stock investments. You do not have to sell your holdings; instead, you just promise them as security.

Here is how it works, step by step:

  1. Loan agreement: You contact a lender (like a bank or NBFC) and agree on a loan amount against your shares.
  2. Pledging process: You authorise your depository participant (like NSDL or CDSL) to mark those shares as “pledged.”
  3. Lender gets rights: The lender gets the right to sell those shares if you don’t repay the loan.
  4. Loan disbursal: The loan is credited to your bank account.
  5. Repayment: Once you repay the loan and interest, your shares are unpledged and returned to normal status.

Important: The shares stay in your demat account. You continue to receive dividends and rights, unless the lender sells the shares due to non-payment.



Promoter pledge vs Non-promoter pledge

Both promoters and regular investors can pledge shares. But the reasons and implications differ.

FeaturePromoter pledgeNon-promoter pledge
Who pledges?Company promotersRetail or institutional investors
Common purposeRaise funds for business or expansionRaise personal funds or for trading
Disclosure requirementMandatory public disclosureNo public disclosure needed
Market impactHigh – can affect stock priceLow – rarely affects market sentiment
Risk to lendersHigher due to volumeLower (individual value is smaller)


What is a haircut or margin call in pledge?

When you pledge your shares, the lender will not give you a loan for the full market value. This is where the concept of haircut comes in.

Haircut = The percentage of the share value the lender will not lend against.

Let us say your shares are worth Rs. 10 lakh, and the lender applies a 30% haircut. You will get a loan of Rs. 7 lakh.

A margin call happens if the value of your pledged shares drops sharply. The lender may then ask you to:

  • Pledge more shares, or
  • Partially repay the loan to maintain the required ratio

Example: You pledge shares worth Rs. 5 lakh and borrow Rs. 3.5 lakh. If share value drops to Rs. 4 lakh, the loan becomes risky for the lender. You may get a margin call.


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Loan-to-value (LTV) ratio and collateral value

The Loan-to-Value (LTV) ratio is the percentage of your asset’s value that the lender is willing to give as a loan.

Here is what you should know:

  • Typical LTV: Ranges between 50%, depending on the type and risk of the shares
  • Collateral value: Determined based on current market price, liquidity, and past performance of the stock
  • Updated daily: Most lenders re-calculate your pledged share value daily due to price changes


Purpose and uses of share pledging

Pledging shares is not just for emergencies. It can serve several needs:

  • Raise working capital for business
  • Fund a personal expense (wedding, travel, etc.)
  • Use for short-term trading or margin funding
  • Pay off a high-interest loan by taking a lower-interest secured one
  • Avoid selling long-term investments


Risks and disadvantages of pledging shares

While pledging gives you liquidity, it comes with its own set of risks:

  • Share value fall = margin call
    You may have to bring in more collateral or repay quickly.
  • Forced sale by lender
    If you can’t meet the margin call, the lender may sell your shares.
  • Loss of voting rights (for promoters)
    In some cases, pledged shares don’t count towards voting rights.
  • High dependency on market conditions

Real-world example: A well-known company promoter pledged over 70% of their holdings to fund expansion. When the stock price crashed, lenders sold a big chunk of pledged shares, causing the stock to tank further. It shook investor confidence and affected the company’s image.

Advantages and benefits of pledging shares

When done responsibly, pledging can be a smart strategy. Benefits include:

  • Quick access to funds without liquidating investments
  • Lower interest rates than unsecured loans
  • Minimal credit score impact, as it is a secured loan
  • You retain ownership and future gains from your shares
  • Flexible repayment options


How does pledging affect stock valuation and investor sentiment?

When promoters pledge a large part of their shareholding, it can signal financial stress to the market. Investors may think:

  • “Why is the promoter borrowing so much?”
  • “Is the company in trouble?”

This can lead to:

  • Stock price volatility
  • Reduced trust among investors
  • Downgrades from analysts

Case study: In 2019, a listed company’s promoter had pledged over 80% of his shares. When he failed to meet margin calls, lenders dumped the shares in the market. The stock lost over 50% value in a week. Retail investors faced major losses.


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Types of pledging: margin trading vs loan pledging

FeatureMargin tradingLoan pledging
PurposeBoost buying power for tradingRaise funds for personal/business use
Who offers it?BrokersBanks/NBFCs
Loan disbursalNo actual cash; only margin enhancementCash is credited to your account
RiskHigh (daily market movement)Moderate (repayment-based)
TenureShort-term (intraday or few days)Flexible, long-term options available


Step-by-step guide: How to pledge shares

Below are the steps to pledge shares

Step 1: Click on 'Apply'.

Step 2: Enter your personal details such as name, PAN, DOB, etc.

Step 3: Provide your email address and verify it.

Step 4: Add the scripts against which you wish to avail a loan.

Step 5: We will evaluate your portfolio and generate a personalised loan offer.

Step 6: Complete the KYC verification process for generating the sanction letter.

Step 7: Register the E-mandate to set up automatic repayment of your EMIs.

Step 8: Accept the agreement and provide your consent for loan sanction and disbursement.

Step 9: Pledge your shares to determine the final loan amount.

Step 10: Upon verification, the loan amount will be credited to your bank account.



Best practices and risk mitigation strategies

If you are planning to pledge shares, follow these tips:

  • Pledge only stable, liquid stocks
  • Avoid over-leveraging
  • Monitor the LTV ratio regularly
  • Set price alerts for margin calls
  • Keep backup funds ready to meet top-up demands
  • Choose reputed lenders with transparent terms


Regulatory and compliance framework governing pledging

The Securities and Exchange Board of India (SEBI) has strict norms to protect investors:

  • Promoter pledges must be disclosed to stock exchanges
  • New pledge system (2020): Requires confirmation by both pledger and pledgee for better security
  • Credit rating agencies consider pledged shares while evaluating company risks


Conclusion

Understanding the pledge in the stock market is essential whether you are a promoter, investor, or trader. When done with proper planning, pledging can give you access to quick liquidity without letting go of your assets. But remember, pledging is not free money. Treat it as a loan that needs responsible repayment. Always weigh the benefits against the risks before making a move.

Want to use your shares without selling them? Opt for a smart loan against securities with flexible terms. Get started now

Frequently asked questions

What is pledge in the stock market and how is it different from selling shares?

Pledging shares means using them as collateral to take a loan without selling them. You still own the shares and receive dividends. In contrast, selling shares transfers ownership permanently, and you lose future gains, rights, and benefits associated with them.

Who can pledge shares: promoters vs retail investors?

Both promoters and retail investors can pledge shares. Promoters often pledge shares to raise business funds, while retail investors do so for personal financial needs. Promoter pledging must be disclosed publicly, while retail pledging remains private and does not usually impact market sentiment.

What is a margin call and when is it triggered?

A margin call is a lender’s request for additional collateral or repayment when the value of pledged shares drops. It ensures the loan remains secured. If the share value falls below a set threshold, the lender may issue a margin call to reduce risk.

How much loan can I get by pledging shares (what is LTV)?

The loan amount depends on the Loan-to-Value (LTV) ratio, usually  upto 50% of the current share value. LTV varies by stock type and lender policy. For example, if LTV is 50%, a Rs. 10 lakh share portfolio may get you Rs. 5 lakh.

Can I lose shares if pledged shares fall in price?

Yes, if the value drops significantly and you cannot meet the margin call, the lender may sell your pledged shares to recover the loan amount. This results in a loss of ownership and could also impact your future borrowing ability.

How to check if a company has high promoter pledge percentages?

You can check promoter pledge details in company filings on NSE/BSE websites, annual reports, or stock screeners like Moneycontrol or Screener in. A high percentage (above 50%) is often a red flag and may indicate financial stress or over-leveraging by the promoters.

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