What Is Dropshipping, How It Works, and How to Start in India: 7 Essential Steps (2025)

Discover how to start a dropshipping business: choose a niche, find suppliers, build your brand, create an online store, manage finances, and optimise marketing.
Business Loan
3 min
27 June 2025

Dropshipping is a popular business model for aspiring entrepreneurs who want to launch an online store with minimal upfront costs. It lets you sell products without handling inventory, warehousing, or shipping logistics. This guide covers everything you need to start a successful dropshipping business in India in 2025. From selecting a profitable niche and sourcing reliable suppliers to setting up your online store, managing finances, and running effective marketing campaigns, each step is explained in detail. You’ll also learn about the advantages, challenges, and initial costs involved, helping you build a low-risk, scalable e-commerce venture.

What is Dropshipping?

Dropshipping is a fulfilment method where an ecommerce business partners with a third-party supplier to handle product procurement, storage, and shipping. This means the seller doesn’t keep any inventory in stock and the order is shipped directly from the supplier to the customer.

This model is popular among business owners who want to minimise operational costs and streamline processes. However, it may affect customer satisfaction due to limited control over product quality and delivery timelines. In this guide, we’ll explain how dropshipping works and explore alternatives that can help reduce costs, save time, and simplify overall business operations.

What is a dropshipping model?

In the dropshipping business model, products are listed in your online store at a retail price while being sourced from a supplier who offers them at a lower, wholesale rate. When a customer places an order, the supplier ships the product straight to the customer. The profit you make is the difference between what the customer pays and the supplier’s price. This system minimises financial risk because you only pay for the products after a sale has been made. Additionally, it offers the flexibility to run your business from anywhere with an internet connection, making it a popular choice for new entrepreneurs seeking a hassle-free entry into e-commerce.

How does dropshipping work?

While the specifics may vary based on the arrangement, the typical dropshipping process follows these steps:

  • The seller partners with a dropshipping supplier.
  • A customer places an order through the seller’s online store.
  • The seller receives and confirms the order.
  • The order details are forwarded to the dropshipper.
  • The dropshipper packs and ships the product directly to the customer.
  • The customer receives their order without knowing it was fulfilled by a third party

How to start a dropshipping business in India in 2025?

Starting a dropshipping business in India involves a strategic approach. Entrepreneurs must choose a profitable niche, partner with reliable suppliers, create an attractive online store, and market their products effectively. Additionally, registering the business legally ensures smooth operations. Availing financial assistance such as an MSME loan can also support early-stage capital needs. Let us explore each step to start your own business on dropshipping.

1. Choose a dropshipping business niche:

Choosing the right business niche is critical to your dropshipping success. A niche helps you focus on a specific customer base and product range, making your business more appealing to a target audience.

  • Identify a niche with high demand but low competition.
  • Research trending products that offer potential for profit.
  • Focus on products with easy shipping and handling requirements.
  • Consider a niche that you are passionate about for sustained interest.

2. Find dropshipping suppliers:

Working with reliable suppliers ensures timely delivery and product quality, which are crucial for maintaining customer satisfaction.

  • Research potential suppliers and review their reliability.
  • Opt for suppliers who offer competitive pricing and fast shipping.
  • Build long-term relationships with trusted suppliers for consistency.
  • Use online supplier directories like AliExpress or IndiaMart.

3. Build your business brand identity:

Creating a strong business brand identity sets your store apart and helps in gaining customer loyalty. A well-defined brand will resonate with your audience.

  • Develop a unique brand name and logo that represent your niche.
  • Craft a compelling brand story to connect with your customers emotionally.
  • Maintain consistency in your brand’s tone, colours, and messaging.
  • Focus on customer trust by highlighting quality and value.

4. Create your online store:

An efficient and user-friendly online store is key to a smooth customer experience. Choose an e-commerce platform that fits your needs.

  • Opt for platforms like Shopify, WooCommerce, or BigCommerce.
  • Choose a design template that suits your brand’s identity.
  • Ensure that your store is mobile-friendly for wider accessibility.
  • Use high-quality images and detailed product descriptions.

5. Prepare the dropshipping business finances:

Managing your finances effectively is crucial to maintaining profitability. Planning your budget and keeping track of expenses will help you stay organised.

  • Set up a business bank account to manage income and expenses.
  • Use accounting software to track your cash flow.
  • Calculate your margins to ensure that your business remains profitable.
  • Monitor expenses like marketing, website maintenance, and transaction fees.

6. Register your dropshipping business as a legal structure:

Registering your dropshipping business legally protects your brand and gives it credibility. Choose the most suitable structure for your business.

7. Optimise and market your dropshipping business:

Effective marketing is essential for attracting customers to your store. Optimising your website for search engines and running paid ads will drive traffic.

  • Use SEO strategies to rank your store higher in search results.
  • Run targeted social media ads to attract relevant customers.
  • Offer discounts or promotions to encourage first-time buyers.
  • Use email marketing to build long-term customer relationships.

Advantages and disadvantages of dropshipping business

Dropshipping offers both benefits and drawbacks. While it provides flexibility and low start-up costs, it also comes with challenges such as thin margins and less control over logistics. For entrepreneurs with limited capital, a micro loan can be a helpful funding option to cover initial business setup or marketing expenses.

Advantages:

  • Low upfront investment makes it easy to start a business.
  • No need to manage or store inventory.
  • Flexibility to work from anywhere with an Internet connection.
  • Wide product variety without holding stock.

Disadvantages:

  • Profit margins are often lower due to supplier fees.
  • Limited control over shipping and fulfilment processes.
  • Dependence on supplier quality and reliability.
  • Increased competition due to the low entry barrier.

How much money is needed to start dropshipping in India?

Starting a dropshipping store is much more affordable than setting up a traditional retail shop, but there are still a few basic costs to consider:

  • Online store platform: You’ll need an e-commerce platform to build and run your store. Plans typically start from around Rs. 2,500 per month and can go up to Rs. 25,000 or more, depending on your business size. If you sell through Amazon, expect monthly fees of Rs. 3,500-Rs. 5,000, plus around 15% commission on each sale.
  • Domain name: This is your business’s online identity. You can buy a custom domain for about Rs. 1,000-Rs. 1,500 per year. If you use a platform like Shopify or WooCommerce, you can link your domain directly to your store.
  • Website and hosting: Most platforms offer built-in hosting and website builders. However, if you go for a standalone site, you may need to pay extra for web design, plug-ins, and third-party hosting. Hosting costs in India range from Rs. 4,000 to Rs. 80,000 per month, based on the traffic, features, and service levels.
  • Payment processing fees: Every time a customer pays using a card or digital wallet, a fee applies. Services like PayPal, Razorpay, or Stripe typically charge around 2% to 3% per transaction. Card networks like Visa, Mastercard, or American Express may also levy similar charges.

While the total costs may seem high, many entrepreneurs start a dropshipping ecommerce business with just Rs. 40,000 to Rs. 80,000 as initial investment, and monthly running costs under Rs. 8,000. Compared to setting up a physical retail store, where rent alone can cross this amount, dropshipping is a low-risk, scalable model.

If you want to start big or need help with initial investment, consider applying for a secured business loan to access funds at competitive rates while keeping long-term costs under control.

Conclusion

Starting a dropshipping business offers an excellent opportunity to enter the e-commerce world with minimal risks. It allows you to operate with low overhead costs, flexibility, and access to a wide range of products. However, it is crucial to manage customer expectations, select reliable suppliers, and maintain healthy profit margins. Additionally, you may need a business loan to cover marketing, website development, and operational costs in the initial phase. Before borrowing, it’s important to understand the applicable business loan interest rate to make informed financial decisions. With careful planning and effective strategies, a drop shipping business can become a profitable venture.

Frequently asked questions

How profitable is a dropshipping business?
Dropshipping can be a profitable business model, especially with the right niche, suppliers, and marketing strategies. However, profit margins are typically lower compared to traditional retail due to supplier fees. Success depends on maintaining competitive pricing, effective marketing, and ensuring customer satisfaction. The scalability and low initial investment make dropshipping appealing for long-term profitability.

What exactly is a dropshipping business?
A dropshipping business involves selling products online without holding inventory. When a customer places an order, the retailer forwards the details to a third-party supplier who ships the product directly to the customer. This model eliminates the need for warehousing and inventory management, making it a cost-effective and flexible option for entrepreneurs.

Is dropshipping legal in India?
Yes, dropshipping is legal in India. Entrepreneurs can run a dropshipping business by partnering with suppliers, listing products on their online store, and complying with local business regulations. It is important to register the business, file for a Goods and Services Tax (GST) number if required, and ensure that all legal documentation is in place.

Who pays first in dropshipping?
In dropshipping, the customer pays the retailer first when placing an order. After receiving payment, the retailer forwards the order to the supplier and pays them the wholesale cost. The supplier then handles product fulfilment and ships it directly to the customer, completing the transaction. The retailer profits from the price difference between the retail and wholesale costs.

What licenses are required to start dropshipping in India?

To legally start a dropshipping business in India, you typically need GST registration, business registration (such as sole proprietorship or private limited), and an Import Export Code (IEC) if you import goods. Local licences may also apply based on your state or city.

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