Trademark registration is the process of legally protecting a trademark, which is a unique symbol, word, or phrase that distinguishes goods or services of one business from others. Registering a trademark grants the owner exclusive rights to use it, preventing others from copying or reselling the trademark without permission. For more details, explore trademark registration and understand how a trademark can safeguard your brand identity. Check your business loan eligibility if you’re planning to invest in protecting your brand.
What is design registration?
Design registration protects the visual design or appearance of a product, which includes the shape, pattern, or ornamentation. It does not protect the functional aspects but only the aesthetic features. Design registration gives the owner exclusive rights to the appearance of the product, preventing unauthorised copying or imitation.
Design and trademark registration: know the differences
| Aspect | Trademark registration | Design registration |
|---|---|---|
| Purpose | Protects brand identity (logo, name, slogan) | Protects the visual appearance or design of product |
| Protection scope | Words, symbols, logos, phrases | Shape, pattern, ornamentation |
| Duration | Typically 10 years, renewable indefinitely | Initially 5 years, renewable up to 15 years |
| Function | Identifies source of goods/services | Protects aesthetic features |
| Legal basis | Based on distinctiveness and usage | Based on originality and novelty |
Conclusion
Understanding the difference between trademark and design registration is crucial for protecting your brand and products effectively. For funding your business and securing intellectual property, consider applying for a business loan. Check your pre-approved business loan offer to take the next step confidently.
