Why should you register your trademark?
Trademark registration provides a company with legal protection from any unauthorised use by others. It allows a company to protect its identity and prevent others from using the same mark, thus safeguarding its reputation and goodwill.From a business perspective, registering a trademark can also enhance the value of the company, differentiate its products or services in the market, and create a trustworthy image with customers.
Types of elements eligible for trademark registration
Many different things can be registered as a trademark, including:
Names: Any name used in business, including personal names or surnames, if they are not very common.
Words: Made-up words or words that do not directly describe the product or service.
Letters and Numbers: Single letters, numbers, or combinations of both.
Designs and Symbols: Logos, designs, symbols, and monograms.
Colours: A single colour or a combination of colours, either alone or with words or designs.
Shapes: The shape of a product or its packaging.
3D Signs: Marks showing a three-dimensional shape.
Sound Marks: Sounds that can be shown in musical notes or described in words.
Benefits of trademark registration
Enhanced legal protection: Registering a trademark provides exclusive rights to use the mark in connection with goods or services, offering legal protection against unauthorized use or infringement.
Brand recognition and value: A registered trademark helps in building brand recognition and value. It distinguishes your products or services from competitors and can be a valuable asset.
Deterrent to others: A registered trademark acts as a deterrent to others who may try to use a similar mark, as it establishes your ownership and can discourage infringement.
Exclusive use: Registration gives you the exclusive right to use the trademark in the countries where it is registered, providing a competitive advantage in the market.
Ability to license or sell: A registered trademark can be licensed or sold, providing an additional revenue stream or asset for your business.
Global protection: Trademark registration can be extended to other countries, offering protection in key markets around the world.
Who can apply for trademark registration?
Trademark registration in India allows various entities to legally safeguard their brand. Eligible candidates for trademark registration include:
Individuals who own a business
Joint owners of companies looking to secure their shared brand names
Proprietorship firms that require legal protection for their trade names
Partnership firms with up to ten partners
Limited Liability Partnerships (LLPs) wanting to secure their logos and brands
Indian companies, large or small, that need to protect their brand identity
Foreign companies operating in India who wish to ensure their brand remains unique
Trusts and societies that require legal safeguarding of their organizational name or logo.
Start-ups and non-profits aiming to establish a secure brand identity
Government bodies that desire to protect departmental names or symbols
All these entities can apply for trademark registration online, thus ensuring their unique brands and intellectual property are legally protected.
Factors to consider before applying for trademark registration
- Made-up Words: Use made-up or invented words that don’t have a meaning already. These unique words are easier to register.
- Unique Designs: If your trademark is a design, choose special shapes or symbols. This helps your brand stand out clearly.
- Avoid Place Names: Don’t use names of places (like cities or states) because these can’t be owned exclusively and may cause problems when registering.
- Avoid Common Names: Stay away from common personal or family names, as these are usually too general to be protected as trademarks.
Types of trademark registrations in India
In India, there are several types of trademark registrations, including:
Ordinary trademark: An ordinary trademark is a mark that helps distinguish one brand's goods or services from that of others. Typically, it includes wordmarks, slogans or logos. It is widely used in trading goods or services, and the trademark's registration blocks any third party from using it.
Certification trademark: This type of trademark certifying that specific products or services meet set quality standards. The certification mark's owner acts as an independent certifying body and is prohibited from trading in the goods or services it certifies.
Collective trademark: Collective trademarks are owned by an organisation and used to show membership to that entity. These marks, consisting of a name, slogan or logo, can be used by the owner and its members but are not available to non-member entities.
Series trademark: This applies when a mark is used in multiple ways or forms by one entity, and therefore, registered as a series rather than individual applications. This form of trademark is a convenient way to protect the main element of a brand in its various forms.
Service mark: A service mark functions similarly to a product mark but applies to services rather than physical products. It separates providers of specific services from each other and is commonly used in applications falling under classes 35-45 of the trademark registry.
Required documents and details for online trademark registration
The following documents and details are required for online trademark registration in India:
Individual applicant:
Aadhaar card
PAN card
Driving licence
Sole proprietorship:
Partnership firm and Limited Liability Partnership (LLPs):
Private limited company:
Common documents required:
Trademark registration process in India
The process of trademark registration in India can be completed online on the Intellectual Property India website. The application can be filed manually, but it is recommended to complete the process online for faster processing.
A stepwise guide to the trademark registration process
Trademark search:
The initial step involves conducting a comprehensive search to determine if a similar or identical trademark already exists. This helps prevent potential conflicts and rejections. The search can be performed using the Intellectual Property India website or through legal professionals who specialise in intellectual property. Ensuring no similar marks are registered or pending helps in avoiding infringement issues.
Trademark application:
After confirming that the trademark is unique, the next step is to file an application for trademark registration. This is done through the Intellectual Property India website or by submitting physical forms. The application should include detailed information about the trademark, its usage, and the applicant’s details. Accurate and complete information helps in the smooth processing of the application.
Examination:
Once the application is filed, it undergoes examination by a trademark examiner. The examiner reviews the application to ensure it complies with legal requirements and standards. If any objections or discrepancies are found, the examiner will issue a report. The applicant must address these objections and respond within one month to move forward in the registration process.
Publication:
If the application passes the examination without objections, the trademark is then published in the Trademarks Journal. This publication serves to notify the public of the pending registration and provides an opportunity for third parties to review and raise any concerns. The publication is a key step in ensuring transparency and allowing potential conflicts to be identified.
Opposition:
Following publication, there is a three-month period during which third parties can file an opposition against the trademark registration. This allows any interested party who believes that the trademark should not be registered to formally challenge it. The opposition must be based on valid legal grounds, and the applicant must address these challenges to proceed with registration.
Registration:
If no opposition is filed within the specified period, or if any opposition is resolved favorably, the trademark proceeds to registration. The registrar of trademarks then formally grants registration, and the trademark is officially recognised and protected. The registration provides legal rights and protection for the trademark, enabling the owner to enforce their exclusive rights.
In conclusion, trademark registration is a crucial step for businesses to protect their identity and reputation. It can help create a trustworthy image with customers and increase the value of the company. By following the steps listed above and completing the online trademark registration process, businesses in India can easily obtain legal protection for their trademarks.
Trademark registration fees
Trademark registration fees differ based on applicant type and filing method.
Individuals, small enterprises, or startups:
Other entities:
Accurate filing is essential to avoid delays or rejection.
Top 8 things to know about trademark registration
Legal safeguard: Trademark registration offers legal rights and safeguards against infringement, empowering owners to enforce their rights.
Brand equity boost: A registered trademark elevates brand equity, serving as a valuable asset in commercial dealings and brand enhancement.
Trademark symbols: Utilise trademark symbols like TM, ®, and © to signify trademark status, copyright protection, and enhance legal defenses.
Category classification: Classify trademarks into relevant categories among 45 classes, ensuring precise alignment with goods or services.
Voluntary assertion: While optional, trademark registration provides authoritative proof of ownership, bolstering legal claims in disputes.
Trademark search: Execute thorough trademark searches to verify uniqueness, mitigating the risk of rejection or opposition.
Diverse representation: Register diverse trademark types encompassing words, symbols, shapes, sounds, and colours for comprehensive protection.
Duration and extension: Maintain trademark validity for 10 years, with indefinite renewal opportunities, ensuring continued protection against cancellation.
Conclusion
Registering a trademark is a vital step for protecting your brand and business identity in India. It gives you exclusive rights and strong legal protection against misuse, helping you build trust with customers and stand out in the market. Whether you are a startup, a growing business, or an established organisation, following the correct process and meeting all requirements will ensure your trademark is safely registered. Taking this step not only safeguards your brand but also adds value to your business, making it a smart investment for the future. If you’re looking to expand your business, you might also consider applying for a business loan with competitive business loan interest rates to support your growth.
