Published May 25, 2026 4 Min Read

 
 

The Atal New India Challenge is a Government of India innovation programme under the Atal Innovation Mission, NITI Aayog, offering grant support of up to Rs. 1 crore per selected startup for developing prototype-stage technology solutions. Applicants can apply online through the AIM portal and participate in structured multi-stage evaluation rounds.

In summary

  • The Atal New India Challenge (ANIC) is a flagship innovation programme under the Atal Innovation Mission, NITI Aayog, designed to support technology-based solutions for national and societal challenges.
  • Selected startups are eligible for funding of up to Rs. 1 crore per solution, typically disbursed in stages along with incubation and mentorship support.
  • The programme focuses on prototype-stage innovations in sectors such as healthcare, agriculture, water and sanitation, mobility, energy, and waste management.
  • ANIC operates through structured challenge statements issued in collaboration with ministries and public institutions, with multi-round evaluation of applications.
  • The initiative supports both product development (productisation) and market deployment (commercialisation) of deep-tech solutions in India.
  • This page covers ANIC meaning, objectives, sectors, eligibility, application process, governance structure, and impact.

 

What is Atal New India Challenge?

The Atal New India Challenge is a government-led innovation programme under the Atal Innovation Mission that identifies and supports technology-driven solutions addressing high-priority national problems.

It supports innovators working at the prototype stage by providing funding support of up to Rs. 1 crore along with incubation, mentoring, and ecosystem access to help scale solutions to market deployment.

 

Objectives of Atal New India Challenge

  • Support development of technology-based solutions for national challenges.
  • Promote productisation of deep-tech innovations.
  • Enable commercialisation of early-stage prototypes.
  • Strengthen India’s innovation and startup ecosystem.
  • Address sector-specific public service and infrastructure challenges.
  • Encourage collaboration between government, startups, and institutions.
  • Support market-ready scaling of validated prototypes.

 

Key sectors covered under ANIC

ANIC focuses on sectors identified as nationally critical innovation areas:

  • Agriculture and allied services
  • Healthcare and medical devices
  • Water and sanitation systems
  • Energy and clean technology
  • Mobility and transport systems
  • Waste management and circular economy
  • Education and digital learning solutions
  • Space and advanced technology applications

 

Benefits of Atal New India Challenge for startups

  • Grant funding support of up to Rs. 1 crore per selected solution.
  • Stage-wise funding linked to milestones of development.
  • Mentorship from industry and domain experts.
  • Access to Atal Incubation Centres across India.
  • Opportunity for government pilot deployment.
  • Support for prototype testing and validation.
  • Exposure to investors and innovation ecosystem partners.

 

How to apply for Atal New India Challenge: step-by-step process

  • Visit the official Atal Innovation Mission portal and check active challenge announcements.
  • Select relevant problem statements published by ministries or partner organisations.
  • Register on the application platform with startup or innovator details.
  • Submit proposal including concept note, technical design, and implementation plan.
  • Provide supporting documents such as team profile and prototype description.
  • Participate in multi-stage evaluation including technical review and presentations.
  • Selected applicants receive incubation and funding support through AIM network.

 

Eligibility criteria for Atal New India Challenge

  • Applicant must be a registered startup, MSME, or individual innovator.
  • Solution must address a published ANIC problem statement.
  • Innovation must be at prototype development stage or beyond idea stage.
  • Team must demonstrate technical capability to develop and scale solution.
  • Proposal must have practical application in identified sector challenges.
  • Applicant must be capable of completing prototype within defined programme timeline.

 

ANIC 1.0 vs ANIC 2.0: key differences

ParameterANIC 1.0ANIC 2.0
FocusOpen innovation challengesStructured sector-specific challenges
ApproachBroad problem statementsMinistry-linked targeted challenges
SectorsLimited set of domainsExpanded multi-sector coverage
Support modelGrant + incubationEnhanced incubation and structured mentoring
EvaluationMulti-round selectionMore structured challenge-based pipeline

 

Role of NITI Aayog and Atal Innovation Mission

  • NITI Aayog provides policy oversight and strategic direction.
  • Atal Innovation Mission designs and implements ANIC framework.
  • Coordinates with ministries to define challenge statements.
  • Enables funding allocation and monitoring of selected projects.
  • Strengthens national innovation infrastructure through incubation centres.
  • Promotes public-private collaboration in innovation ecosystem.

 

Key achievements and impact of ANIC

  • Support provided to multiple startups for prototype development across sectors.
  • Development of indigenous technology solutions for public service challenges.
  • Strengthening of incubation and innovation infrastructure across India.
  • Increased participation from early-stage startups and innovators.
  • Promotion of deep-tech development in healthcare, mobility, and agriculture.
  • Enhanced government-startup collaboration for real-world deployment.

 

Conclusion

The Atal New India Challenge is a structured national innovation programme that provides up to Rs. 1 crore in funding along with incubation and mentorship support to help startups develop and scale technology-driven solutions for India’s priority sectors.

Startups planning expansion or operational funding can explore business loans, compare repayment costs using the business loan interest rate page, and calculate EMIs using the business loan EMI calculator before applying for credit.

Check your pre-approved business loan offer

Frequently Asked Questions

Who is eligible to apply for the Atal New India Challenge?

Eligible applicants are mainly Indian startups, MSMEs, and companies incorporated under Indian laws. The focus is on DPIIT-recognised startups working on deep-tech or innovative solutions. Individuals generally cannot apply directly unless through a registered entity capable of developing a prototype and commercialising it in India.

What is the difference between ANIC 1.0 and ANIC 2.0?

ANIC 1.0 was the initial phase with open challenge statements across selected sectors to encourage innovation. ANIC 2.0 is more structured, with expanded sectoral themes, refined challenge areas, and a stronger focus on scaling prototypes into market-ready products with improved mentoring and incubation support across India.

What is the grant amount under Atal New India Challenge?

Selected innovators can receive funding of up to ₹1 crore per project. This typically includes a grant-in-aid of up to Rs. 80 lakh and additional equity-based support of up to Rs. 20 lakh. The amount is disbursed in stages based on milestone achievement during development and commercialisation.

How long is the funding support under Atal New India Challenge?

The funding support is usually provided over a period of 12 to 18 months. It is released in tranches linked to milestones such as prototype development, pilot testing, and market readiness. Continuous mentoring and incubation support are also provided during this entire project duration.

Show More Show Less

Bajaj Finserv App for All Your Financial Needs and Goals

Trusted by 50 million+ customers in India, Bajaj Finserv App is a one-stop solution for all your financial needs and goals.

You can use the Bajaj Finserv App to:

  • Apply for loans online, such as Instant Personal Loan, Home Loan, Business Loan, Gold Loan, and more.
  • Explore and apply for co-branded credit cards online.
  • Invest in fixed deposits and mutual funds on the app.
  • Choose from multiple insurance for your health, motor and even pocket insurance, from various insurance providers.
  • Pay and manage your bills and recharges using the BBPS platform. Use Bajaj Pay and Bajaj Wallet for quick and simple money transfers and transactions.
  • Apply for Insta EMI Card and get a pre-approved limit on the app. Explore over 1 million products on the app that can be purchased from a partner store on Easy EMIs.
  • Shop from over 100+ brand partners that offer a diverse range of products and services.
  • Use specialised tools like EMI calculators, SIP Calculators
  • Check your credit score, download loan statements, and even get quick customer support—all on the app.

Download the Bajaj Finserv App today and experience the convenience of managing your finances on one app.


Disclaimer

1. Bajaj Finance Limited (“BFL”) is a Non-Banking Finance Company (NBFC) and Prepaid Payment Instrument Issuer offering financial services viz., loans, deposits, Bajaj Pay Wallet, Bajaj Pay UPI, bill payments and third-party wealth management products. The details mentioned in the respective product/ service document shall prevail in case of any inconsistency with respect to the information referring to BFL products and services on this page.

2. All other information, such as, the images, facts, statistics etc. (“information”) that are in addition to the details mentioned in the BFL’s product/ service document and which are being displayed on this page only depicts the summary of the information sourced from the public domain. The said information is neither owned by BFL nor it is to the exclusive knowledge of BFL. There may be inadvertent inaccuracies or typographical errors or delays in updating the said information. Hence, users are advised to independently exercise diligence by verifying complete information, including by consulting experts, if any. Users shall be the sole owner of the decision taken, if any, about suitability of the same.
For customer support, call Personal Loan IVR: 7757 000 000