Micro, Small, and Medium Enterprises (MSMEs) are the backbone of India’s economy, accounting for significant contributions to employment, manufacturing output, and exports. With the “Make in India” initiative and digital transformation, MSMEs present enormous growth potential. If you aim to
start a business, exploring the MSME sector can be an ideal first step. This guide outlines 10 promising MSME business ideas tailored for Indian entrepreneurs, highlighting their scope, setup requirements, and earning potential. Additionally, you will discover government schemes and financial solutions to support your journey into MSME entrepreneurship. Whether you are starting small or planning for expansion, these insights will set you on the path to success.
Top 10 MSME business ideas in India
MSMEs cater to diverse industries, ranging from tech services to creative and food ventures. The following ideas balance affordability and scalability, offering opportunities to establish a successful
MSME business.
1. Freelance developer
With the increasing digitisation of businesses, the demand for skilled freelance developers is booming. This field offers flexibility, high earning potential, and opportunities to work with global clients.
- Overview: Freelancing as a developer is a growing opportunity for tech-savvy professionals. The demand for customised software, websites, and mobile apps is on the rise
- Required materials: Laptop/desktop, stable internet connection, and knowledge of programming languages like Python, JavaScript, or PHP
- Target audience: Startups, established businesses, and individuals needing project-specific development
- Potential earnings: Starts at Rs. 25,000 per project and increases with complexity and experience
- Scope for growth: Expand by hiring a team or transitioning into a full-scale software development agency
2. Personal trainer
The focus on health and fitness has surged in recent years, making personal training a highly sought-after profession. It offers flexibility, personal fulfilment, and steady income potential.
- Overview: With increasing health awareness, personal training has become a lucrative option. Trainers can specialise in fitness, yoga, or customised exercise programs
- Required materials: Certification courses, fitness equipment like weights, yoga mats, and resistance bands
- Target audience: Fitness enthusiasts, beginners, and individuals with specific fitness goals
- Potential earnings: Rs. 15,000 to Rs. 50,000 per month, based on clientele and services
- Scope for growth: Expand to online classes, group training sessions, or opening a fitness studio
3. E-commerce store owner
E-commerce offers a convenient and scalable business model with opportunities across a variety of niches. Entrepreneurs can target specific customer groups and create a thriving online presence.
- Overview: The e-commerce sector in India offers flexibility and opportunities for niche products like handmade crafts or gadgets
- Required materials: Inventory, packaging materials, and collaborations with platforms like Amazon or Flipkart
- Target audience: Online shoppers, particularly millennials and Gen Z
- Potential earnings: Rs. 30,000 to Rs. 2,00,000 per month, depending on product niche and sales volume
- Scope for growth: Develop your own website, build a strong brand, and explore international shipping options
4. Home chef and delivery
As more people turn to healthier, home-cooked meals, this business model allows culinary enthusiasts to capitalise on their cooking skills and serve a diverse clientele.
- Overview: The rising demand for hygienic, home-cooked meals makes this an attractive business. Home chefs can offer regional delicacies or customised meals
- Required materials: A well-equipped kitchen, fresh ingredients, and partnerships with delivery platforms
- Target audience: Professionals, students, and families seeking healthy meal options
- Potential earnings: Rs. 20,000 to Rs. 70,000 per month, depending on volume and pricing
- Scope for growth: Expand into catering, set up a cloud kitchen, or start a small café
5. Crafter
For those with a knack for creativity, crafting unique handmade items is a rewarding business idea. This field offers both artistic satisfaction and financial rewards.
- Overview: For artistic individuals, crafting handmade items like jewellery, home décor, or gifts offers great potential
- Required materials: Craft supplies, tools, and an online platform to showcase your work
- Target audience: Individuals seeking unique, customised, or sustainable products
- Potential earnings: Rs. 15,000 to Rs. 1,00,000 per month, depending on creativity and demand
- Scope for growth: Target international markets through platforms like Etsy or collaborate with local stores
6. Online tutor
Online education is transforming learning, creating opportunities for tutors to share knowledge and earn money from the comfort of their homes.
- Overview: The shift towards online education creates a profitable space for tutors in academics, test prep, or professional skills
- Required materials: Computer with webcam, online teaching platforms, and structured course content
- Target audience: Students, competitive exam aspirants, and professionals upgrading their skills
- Potential earnings: Rs. 500 to Rs. 2,000 per hour, depending on subject matter and expertise
- Scope for growth: Offer subscription-based courses, recorded tutorials, or start an ed-tech venture
7. Event planner
Event planning combines creativity and organisational skills, offering lucrative opportunities for those who enjoy managing large and small gatherings.
- Overview: Event planning caters to diverse needs such as weddings, corporate events, and celebrations, offering high profitability
- Required materials: Event management software, vendor contacts, and basic marketing
- Target audience: Corporates, families, and event-goers
- Potential earnings: Rs. 50,000 to Rs. 2,00,000 per event, depending on scale and complexity
- Scope for growth: Add complementary services like catering, decoration, or destination event planning
8. Digital marketing agency
The digital revolution has made marketing an indispensable service for businesses, presenting a golden opportunity for aspiring digital marketers.
- Overview: With the rise of online businesses, digital marketing agencies offering SEO, social media management, and content creation are in high demand
- Required materials: Laptop, internet connection, and expertise in tools like Google Ads and analytics
- Target audience: Startups, MSMEs, and larger enterprises seeking digital growth
- Potential earnings: Rs. 30,000 to Rs. 1,00,000+ per client monthly, based on services
- Scope for growth: Scale by building a team or offering premium consultancy services
9. Food joint kiosk or franchisee
Setting up a food joint or partnering with a franchise allows you to tap into the ever-growing food industry with low to moderate investment.
- Overview: Operating a food kiosk or partnering with a franchise allows you to serve popular cuisines or regional dishes
- Required materials: Setup space, equipment, and investment for branding or franchise fees
- Target audience: Office-goers, families, and tourists
- Potential earnings: Rs. 50,000 to Rs. 3,00,000 per month, depending on location and popularity
- Scope for growth: Expand to multiple outlets or transition to a full-scale restaurant
10. Garment designer and tailor
Garment designing combines creativity and technical skills, offering lucrative opportunities in India’s thriving fashion and tailoring industry.
- Overview: Tailoring and garment designing are perennial business opportunities, particularly in India, where custom clothing is highly valued
- Required materials: Sewing machine, quality fabrics, and design tools
- Target audience: Individuals seeking tailored outfits or traditional ethnic wear
- Potential earnings: Rs. 15,000 to Rs. 1,00,000 per month, based on orders and design complexity
- Scope for growth: Launch your own clothing line, expand online, or open a boutique
Schemes to set up MSME
The Government of India has implemented a range of schemes to empower entrepreneurs in the Micro, Small, and Medium Enterprises (MSME) sector. These initiatives provide crucial support in areas such as funding, training, technology enhancement, and market expansion, ensuring the sustainable growth of small businesses.
- Prime Minister’s Employment Generation Programme (PMEGP): This scheme provides financial assistance to set up new enterprises, with the dual aim of promoting entrepreneurship and generating employment. Subsidies up to 35% are offered, depending on the location and category of the applicant
- Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE): This initiative offers collateral-free loans of up to Rs. 2 crores to MSMEs, reducing the burden of securing financing for businesses
- Mudra Loan Scheme: Designed to cater to micro and small enterprises, this scheme offers loans under three categories—Shishu, Kishor, and Tarun—ranging from Rs. 50,000 to Rs. 10 lakhs, tailored to business needs
- MSME Market Development Assistance (MDA): This scheme supports participation in trade fairs, exhibitions, and international delegations to promote MSME products globally and improve market access
- Technology Upgradation Fund Scheme (TUFS): Aimed at modernising small businesses, TUFS provides subsidies for adopting cutting-edge technology, boosting productivity and competitiveness
By leveraging these government schemes, entrepreneurs can overcome financial and operational hurdles, ensuring the successful establishment and growth of their MSME ventures. These schemes not only encourage self-reliance but also contribute significantly to India’s economic development.
Conclusion
Starting an MSME can be a rewarding journey, offering both financial independence and an opportunity to contribute to the economy. Whether you choose a digital marketing agency, e-commerce store, or food kiosk, each business idea comes with significant growth potential. Government schemes and financial options, such as a
business loan, are available to help you overcome initial challenges and scale efficiently. With the right planning and execution, your MSME can thrive in today’s competitive market.