2 min read
25 May 2021

One of the best ways to grow your office supplies store is to make your products available to a larger audience. Selling your products online is a great way to achieve this. However, it is important that you do this the right way for 100% effectiveness and better profits. So, read on to know how you can take your business online with this step-by-step guide.

1. Build an e-commerce website

If you are looking to expand your business by taking it online, it is essential that you look into creating your e-commerce portal instead of partnering with one. This way, your customers will focus solely on products sold by you, and you won’t be vying for their attention with other brands and products. Besides, this means you can keep the entire profit share to yourself. When thinking of the sitemap, it is important that you keep your website user-friendly yet informative so that customers do not have a tough time finding their way.

An attractive layout that allows customers to filter your exhaustive range of products by type, price, discount and brand will help them find what they are looking for with ease. Have a professional work on this for you to ensure top-notch design and functionality.

2. Expand your product catalogue

As you are now going to be supplying stationery to more companies and consumers than just the ones in your vicinity, you will need to expand your catalogue. For instance, if your store mostly caters to the law offices nearby, it is important to remember that when you take your business online, you are connecting with people from all walks of life, all over the country. So, include products and supplies for all kinds of businesses and not just for the ones you have dealt with so far. Additionally, you can diversify by extending your catalogue to cater to students or art enthusiasts as well, and position yourself as a one-stop shop.

3. Start with introductory prices and offer discounts

In order to get the attention of potential customers, offer introductory prices on your website or discounts on the first order a customer makes. This way, you can attract more stationery enthusiasts. Another thing to consider is offering discounts on bulk orders or developing a loyalty/ membership scheme wherein your customers can earn points on purchase and then redeem them against future purchases. This will ensure your website sees an increase in traffic but also manages to sustain visits.

4. Offer express delivery

Customers are becoming more and more impatient, and so, it is important that you are able to offer satisfaction not only through extensive product offerings, but also through quick and speedy delivery. To facilitate this, find a reliable shipping and delivery partner. You will also need to ensure that the service delivers the orders in good condition and there are no damages. The latter will lead to returns and affect your sales and customer satisfaction, and may also lead to poor reviews online.

If you aren’t able to fund this transition yourself, instead of settling for the second-best option, whether it is a shipping partner or supplier, take a budget-friendly business loan from Bajaj Finserv. With funding up to Rs. 80 lakh, you can finance all your needs by paying a minimal interest rate.

5. Have an efficient customer service team in place

You can only run a successful business if your customers are satisfied with your services. In order to do this, you will need to keep track of your customer’s needs or problems, if any. Oftentimes, you can impress customers just by offering a good solution to their grievance. It can also help you quickly resolve any issues before a bad review is posted. So, having a good customer service team in place can not only help you maintain a sizeable client base, but also collect feedback to improve your stock, pricing and delivery options.

Use the above tips to take your office supply store online in an organised manner. Instead of allowing unexpected expenses to slow down the process, simply use your pre-approved offer with a simple and quick 1-step verification to raise funds instantly and get approval in minutes.

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