Which TV Brand is Better - Hisense or Samsung

Which TV Brand is Better - Hisense or Samsung

Compare Hisense and Samsung TVs across picture quality, smart features, display technology, sound, gaming performance, and pricing to understand which TV offers the best value for your entertainment.

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In summary

Choosing between a Hisense and Samsung TV depends on budget and viewing preferences. In the Hisense vs Samsung TV comparison, Hisense offers feature-rich smart TVs starting at around Rs. 40,000, while Samsung TVs start at around Rs. 60,000 and include premium QLED models with advanced display and smart features.

  • Hisense is a suitable choice for buyers looking for good value without compromising on essential smart TV features.
  • Samsung offers a wider range of QLED TVs with enhanced picture quality, premium designs, and advanced display technologies.
  • Both brands provide 4K resolution, smart TV platforms, voice assistant support, and access to popular streaming apps.
  • Hisense is ideal for everyday entertainment and value-conscious buyers, while Samsung is better suited for premium home entertainment and gaming.
  • The final choice depends on budget, preferred features, and the overall viewing experience.

You can also buy a new smart TV on Easy EMIs at over %EMI−storeheft% partner stores across %EMI−locheft% cities, including Reliance Digital, Croma, and Vijay Sales.

How do Hisense and Samsung TVs compare

Samsung is the better choice for buyers looking for premium features and willing to spend above Rs. 60,000, while Hisense offers better value for those shopping under Rs. 50,000. Samsung stands out with its QLED technology, refined smart features, and wider premium TV lineup, whereas Hisense delivers excellent picture quality and modern features at a more affordable price. Both brands support 4K resolution, smart TV platforms, and popular streaming apps, but they differ in display technologies and pricing. The right choice depends on budget, preferred picture quality, gaming needs, and the smart features that matter most.


If you want to replace your TV, visit any of Bajaj Finance's %EMI−storeheft% partner stores — like Vijay Sales, Croma, Reliance Digital, and more — across %EMI−locheft% cities, including Tier 2 cities like Jaipur, Lucknow, Kochi, Bhopal, and more in India. Choose your preferred model, then use the Bajaj Finance Insta EMI Card or Bajaj Finance Easy EMI Loan to finance it. Convert the cost into Easy EMIs that suit your monthly budget and enjoy zero down payment on select models — take it home without any upfront payment. Check your loan eligibility online in minutes so you know exactly what you can get before you step into the store.

What are the key differences between Hisense and Samsung TVs

The biggest difference in the Hisense vs Samsung TV comparison is that Hisense TVs focus on value for money, while Samsung TVs focus on premium features and display technologies. Hisense is a strong choice for budget-conscious buyers, whereas Samsung offers a wider range of premium models with advanced display technologies.


FeatureHisense TVSamsung TV
Starting priceAround Rs. 28,999 (50-inch QLED TV)Around Rs. 39,990
Display technologyLED, QLEDLED, Crystal UHD, QLED, Neo QLED
Smart TV OSVIDAA OS, Google TV (model dependent)Tizen OS
Refresh rateUp to 144Hz on select modelsUp to 144Hz on select models
HDR supportDolby Vision, HDR10HDR10+
Best suited forValue-focused buyersPremium entertainment and gaming

Which TV offers better display technology - Hisense or Samsung

Samsung QLED generally delivers higher peak brightness, while Hisense QLED offers broader HDR format support with Dolby Vision and excellent colour performance at a more affordable price.

  • Peak brightness: Hisense QLED reaches up to 1,000 nits on select models, while Samsung QLED can reach up to 2,000 nits on premium models.
  • Colour gamut: Hisense QLED covers up to 95% DCI-P3, whereas Samsung QLED covers up to 100% DCI-P3 for richer colours.
  • HDR support: Hisense supports Dolby Vision, HDR10, HDR10+, and HLG, while Samsung supports HDR10+, HDR10, and HLG.
  • Local dimming: Hisense offers Full Array Local Dimming with up to 256 dimming zones on select models. Samsung offers Full Array Local Dimming with up to 720 dimming zones on select premium models.
  • Refresh rate: Both brands offer up to 144Hz refresh rates on select QLED TVs.
  • Input lag: Hisense offers around 6 ms input lag in Game Mode, while Samsung offers around 5.8 ms on supported models.

Samsung QLED is a better choice for buyers who prioritise higher brightness and stronger contrast, while Hisense QLED is ideal for those looking for Dolby Vision support and excellent value for money.

How do the audio and smart features of Hisense and Samsung TVs compare

Hisense and Samsung both offer feature-rich smart TVs, but they differ in their operating systems, audio technologies, and voice assistant support. The right choice depends on whether the priority is a wider choice of smart features or broader audio format compatibility.

  • Operating system: Hisense TVs are available with Google TV, Android TV, or VIDAA OS, depending on the model. This gives buyers different interface options based on the TV they choose. Samsung TVs run on Tizen OS, which is designed specifically for Samsung smart TVs and offers smooth access to apps and settings.
  • Speaker output: Most Hisense and Samsung TVs come with 20 W speakers, providing clear sound for everyday viewing. Premium models from both brands offer higher speaker output for a more immersive audio experience.
  • Dolby Atmos: Both brands support Dolby Atmos on select models, creating a more cinematic surround sound experience when watching compatible movies and shows.
  • DTS:X support: Hisense supports DTS:X on select models, which adds greater flexibility when playing compatible content. Samsung TVs generally do not support DTS:X.
  • Voice assistants: Hisense supports Google Assistant and Amazon Alexa on compatible models for hands-free control. Samsung supports Bixby, Amazon Alexa, and Google Assistant, allowing users to search content, adjust settings, or control compatible smart home devices with voice commands.
  • App store: Hisense models with Google TV or Android TV use the Google Play Store, while VIDAA models use the VIDAA App Store. Samsung TVs use the Samsung App Store, giving users access to popular streaming, entertainment, and utility apps.

Also explore: Haier TVs 

What is the price difference between Hisense and Samsung QLED TVs in India

Hisense QLED TVs available on Bajaj Finance start at around Rs. 40,000, while Samsung QLED TVs start at around Rs. 60,000. Hisense is a better fit for buyers looking for an affordable QLED TV, whereas Samsung caters to those seeking premium display features and a wider high-end range.


SegmentHisense QLED PriceSamsung QLED PriceBest For
Entry-levelAround Rs. 40,000Around Rs. 60,000First-time QLED buyers and budget-conscious households
Mid-rangeAround Rs. 50,000 to Rs. 70,000Around Rs. 70,000 to Rs. 1,00,0004K streaming, family entertainment, and casual gaming
PremiumAbove Rs. 70,000Above Rs. 1,00,000Home theatre setups, premium picture quality, and advanced gaming

The prices listed above are based on the Hisense and Samsung QLED TV ranges available on Bajaj Mall. Comparing prices alongside features such as screen size, refresh rate, and smart TV platform can help in choosing a model that offers the best value for the budget.


Disclaimer: Each model's features, availability, and pricing are subject to change and may vary. For the most accurate and up-to-date information, please visit the official website.


Before you decide, explore the latest offers. You may find a great deal on a model that matches your needs.

Which are the popular Hisense and Samsung TV models to consider

Whether the priority is an affordable QLED TV or a premium home entertainment setup, these popular Hisense and Samsung models cater to different budgets and viewing needs. Comparing their standout features can make it easier to choose the right TV.

  • Hisense U7H QLED (Around Rs. 60,000): Features a 55-inch 4K display, a 120Hz refresh rate, Android TV, Dolby Vision, and Dolby Atmos, making it a great choice for gaming, sports, and everyday streaming.
  • Samsung Q60B QLED (Around Rs. 70,000): Offers a 55-inch 4K QLED display with Tizen OS, Quantum Dot technology, and HDR10+, making it well suited for movies, TV shows, and everyday smart TV use.
  • Hisense U8H QLED (Around Rs. 90,000): Comes with a 55-inch Mini-LED 4K display, a 120Hz refresh rate, Dolby Vision IQ, and Full Array Local Dimming for brighter visuals and improved contrast.
  • Samsung Q80B QLED (Around Rs. 1,25,000): Includes a 55-inch 4K QLED display, a 120Hz refresh rate, Quantum Processor, and Object Tracking Sound, making it an excellent option for premium gaming and immersive home entertainment.

How does Hisense compare to Samsung TV in picture quality

Samsung TVs generally offer higher brightness for well-lit rooms, while Hisense TVs deliver broader HDR support with Dolby Vision, making them a great choice for movie lovers watching in darker rooms.

  • Brightness: Premium Samsung QLED TVs can reach up to 2,000 nits, while select Hisense QLED models offer up to 1,000 nits. Higher brightness helps reduce screen glare and keeps images clear in bright living rooms.
  • Colour and HDR: Samsung QLED covers up to 100% DCI-P3 colour gamut, while Hisense QLED covers up to 95% DCI-P3. Hisense supports Dolby Vision, HDR10, HDR10+, and HLG, whereas Samsung supports HDR10+, HDR10, and HLG, providing vibrant colours and improved scene detail.
  • Local dimming: Premium Samsung QLED models feature up to 720 local dimming zones, while select Hisense models offer up to 256 zones. More dimming zones help produce deeper blacks and stronger contrast in dark scenes.

Samsung is a stronger option for bright rooms thanks to its higher peak brightness, while Hisense stands out for home theatre viewing with Dolby Vision support and impressive picture quality at a more accessible price.

What are my financing options to buy a TV

Bajaj Finance offers two financing options at over %EMI−storeheft% partner stores across %EMI−locheft% cities in India. Here is how they compare:


OptionLimitKey features
Bajaj Finance Insta EMI CardPre-approved card loan offer up to Rs. 3 lakhZero annual fee; 3 to 60 months tenure; works at 1.5 lakh partner stores; 1 million eligible products
Bajaj Finance Easy EMI LoanLoan limit up to Rs. 5 lakhQuick loan approval; 3 to 60 months tenure; basic KYC documents needed; ideal for higher-value purchases

How to choose? Both options require you to be physically present at a partner store. The Insta EMI Card is ideal for shoppers who want to purchase across multiple categories over time. The Easy EMI Loan suits buyers looking to finance a higher-value purchase in a single transaction.


Also explore the latest offers. You may find a great deal on a model that matches your needs.

How do I buy a television on EMI at a Bajaj Finance partner store

The process is simple and typically takes 10 to 15 minutes once you are at the store.

  1. Browse models on Bajaj Mall: Compare options on Bajaj Mall before visiting a store.
  2. Find a partner store near you: Use the Bajaj Finance store locator to find a nearby partner outlet such as Croma, Vijay Sales, or other authorised retailers.
  3. Check the TV in person: Check the key features, specifications, cooling capacity, energy rating, and performance to choose the product that best suits your needs and budget.
  4. Choose a suitable EMI option: At checkout, ask the store executive about the Bajaj Finance Insta EMI Card or Easy EMI Loan. Confirm available tenure options and whether your chosen model comes with a zero-down-payment offer.
  5. Complete payment and schedule installation: The in-store process is quick, and most partner stores offer installation as part of the purchase.

You can also check your loan eligibility online in advance by entering your mobile number and OTP, helping plan the purchase better before visiting the store.

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