White Gold Rate Per Gram Today

Discover the latest white gold rate per gram, stay updated with price trends, and learn about the factors influencing white gold prices and market fluctuations with Bajaj Finance.
Gold Loan
2 mins
05 January 2025
White gold is a popular alternative to traditional yellow gold due to its elegant appearance and durability. It is an alloy made by mixing pure gold with metals such as palladium, silver, or nickel to achieve its white hue. Often plated with rhodium, white gold offers a lustrous, platinum-like finish that enhances its appeal. The price of white gold per gram varies based on factors such as gold purity, alloy composition, and market trends. Understanding these factors helps buyers and investors make informed decisions. Comparing white gold prices with yellow and rose gold also provides insights into which option offers the best value. Whether purchasing jewellery or exchanging white gold, knowing the current market rates and trends is essential.

Understanding white gold price per gram

The price of white gold per gram depends on its gold content and the metals used in its alloy. Since white gold is made by mixing pure gold with other metals, its value is slightly lower than pure gold but varies based on composition.

Jewellers typically price white gold based on the gold rate for its specific purity, such as 18K or 14K. The addition of palladium or rhodium plating also influences pricing, as these materials enhance durability and appearance. Unlike yellow gold, which does not require additional plating, white gold requires rhodium coating, adding to the cost. The overall price is determined by factors such as international gold rates, market demand, and making charges. Checking the live gold price before purchasing ensures a fair deal.

How to calculate the price of 1 gram of white gold?

The price of white gold per gram is calculated based on its gold content and the cost of alloy metals used in its composition. White gold is available in different purities, such as 18K (75% gold) and 14K (58.3% gold), which affect its pricing.

Formula for calculation:

White Gold Price = (Gold Rate per Gram × Gold Purity Percentage) + Alloy Metal Costs

Example:

If the 24K gold rate is Rs. 6,000 per gram and you are buying 18K white gold (75% gold content), the price will be:
(6,000 × 75%) + Alloy Costs = Rs. 4,500 + Alloy Charges

Jewellers may add rhodium plating and making charges, increasing the final price. Always compare rates before buying.

Factors affecting white gold rate per gram

Several factors influence the pricing of white gold, and understanding these elements can help you make informed decisions when purchasing white gold jewellery.

  • Gold market prices: White gold is made from pure gold mixed with other alloys, and its price is directly impacted by global gold market fluctuations. Since the base price of white gold is tied to the current gold rate, any increase or decrease in global gold prices will result in a corresponding change in the price of white gold. This makes it important for buyers to stay updated on the gold market, as prices can fluctuate frequently.
  • Purity levels: White gold comes in various purity levels, with 18K and 22K being the most common. Higher purity white gold, such as 22K, contains more gold content, making it more expensive than lower purity options like 14K or 10K. The higher the gold content, the more costly the jewellery, as pure gold is priced higher in the market.
  • Alloy composition: White gold is created by alloying pure gold with other metals, such as palladium, nickel, or silver. The inclusion of metals like palladium, which is relatively expensive, increases the overall cost of white gold. Palladium is used for its strength and ability to maintain the white appearance, but it comes at a premium price.
  • Rhodium plating costs: One of the distinguishing characteristics of white gold is the rhodium plating that gives it its shiny, white finish. Rhodium is a rare and expensive metal, and the plating process adds to the cost of white gold jewellery. The plating also tends to wear off over time, requiring re-plating, which can result in additional maintenance costs.
  • Jeweller’s charges: The final price of white gold jewellery is also affected by the jeweller’s making charges. These charges cover the labour, craftsmanship, and design complexity involved in creating the piece. Intricate or customised designs require more effort and time, which raises the making charges. Additionally, jewellers often include design fees based on the level of skill and precision required for the piece, further increasing the cost.
By considering these factors, buyers can better understand what drives the cost of white gold and make smarter purchasing decisions based on their preferences and budget.

Comparing white gold prices with yellow and rose gold

When considering the cost and value of gold, several factors come into play that differentiate yellow, white, and rose gold. These factors can impact their pricing and long-term value.

  • Base gold price: All three types of gold—yellow, white, and rose—are primarily priced based on their purity and weight. The gold content in each karat (e.g., 24K, 22K, 18K) determines the base price, with higher purity gold costing more due to the higher content of gold. The weight of the piece also plays a key role in the pricing, as the more gold it contains, the more expensive it will be.
  • Alloy composition: White gold is made by alloying pure gold with metals like palladium or nickel, which gives it its distinctive white appearance. Palladium, in particular, tends to be more expensive, raising the overall cost. Rose gold, on the other hand, contains copper, which gives it a pinkish hue but is typically cheaper than palladium, thus slightly lowering its cost compared to white gold.
  • Rhodium plating: White gold often requires rhodium plating to enhance its shine and provide a durable finish. Rhodium is a precious metal, and the plating adds to the cost. Since the rhodium plating wears off over time, the need for re-plating adds an additional cost, which is not a concern for yellow and rose gold jewellery.
  • Durability and maintenance: White gold’s durability is high, but it does require periodic maintenance, such as re-plating with rhodium to maintain its luster. Over time, the plating may wear off, leading to a decrease in its shine. This maintenance cost is an added long-term expense that buyers need to factor in. In contrast, yellow and rose gold generally require less upkeep, making them more cost-effective in the long run.
  • Resale value: While all types of gold retain value, yellow gold has a higher resale demand, primarily due to its traditional and universal appeal. It's often seen as more valuable in the resale market, especially in countries like India, where yellow gold is preferred. White and rose gold, however, are more valued for their design, and while they may not fetch the same resale price as yellow gold, their unique aesthetic qualities make them highly sought after in the jewellery market.
Understanding these factors will help you make an informed decision when purchasing or selling gold jewellery, as the type of gold, its maintenance needs, and market demand all influence the overall pricing and value.

Where to find the best price for white gold per gram?

When looking to purchase or value white gold, there are several avenues to explore that offer competitive pricing and transparency.

  • Jewellery stores: Reputable jewellery stores are a good starting point for buying white gold. Established jewellers often follow standardised pricing based on the current market value of gold, ensuring you pay a fair price. They also offer guarantees of quality and authenticity, which is important when investing in precious metals.
  • Online jewellery platforms: Websites like Tanishq, Malabar Gold, and other trusted online platforms offer the convenience of browsing prices from home. These platforms frequently update their prices according to market fluctuations, allowing customers to compare rates before making a purchase. Online stores also tend to have promotions or discounts that can make purchasing more affordable.
  • Gold price tracking apps: Using apps dedicated to tracking gold prices can help you stay updated with the live rates of white gold. These apps provide real-time price updates, which are especially useful for buyers and investors looking to make their purchase at the optimal time.
  • Financial institutions: Some banks and financial institutions, such as Bajaj Finserv, offer gold loan services and may provide white gold valuation for collateral purposes. This is a convenient option for those who wish to assess the value of their gold before applying for a loan or making a purchase.
  • Wholesale markets: Buying in bulk from wholesale markets or directly from manufacturers often reduces the cost per gram of white gold. If you’re purchasing large quantities, this can be a cost-effective way to acquire white gold at lower rates, as bulk buyers typically receive discounts due to economies of scale.

Current market trends and white gold price fluctuations

Several factors impact the pricing of white gold, and understanding these elements can help you navigate fluctuations in the market effectively.

  • Global gold rates: White gold prices are closely linked to global gold prices, which are set by international bullion markets. Since white gold is primarily made from yellow gold mixed with other alloys, any change in the price of gold on the global stage directly affects the price of white gold. As global gold rates rise or fall, white gold follows suit, resulting in price changes in the local market.
  • Currency exchange rates: The value of the Indian Rupee against the US Dollar has a significant effect on white gold pricing. Since gold is traded internationally in US dollars, a weaker rupee increases the cost of importing gold into India, thereby raising the price of white gold in the local market.
  • Inflation impact: Economic inflation can drive up the demand for gold, as it is considered a hedge against inflation. As inflation rises, more people turn to gold, driving up its price, including white gold. This demand surge influences the overall pricing in the market.
  • Seasonal demand: Festivals like Diwali and wedding seasons lead to a spike in gold purchases. During these times, the demand for white gold jewellery increases, which can lead to higher prices as jewellers raise rates to meet the surge in consumer interest.
  • Jewellery trends: Changing consumer preferences also play a role in white gold pricing. As trends shift towards more modern or unique jewellery designs, the demand for white gold increases. New styles or celebrity endorsements can make white gold jewellery more popular, driving up its price due to higher demand.
By staying informed about these factors, buyers can make better purchasing decisions and anticipate when white gold prices may rise or fall.

What affects the price of white gold per gram?

White gold pricing is influenced by several factors, including gold purity, alloy composition, and external market conditions. The purity of gold, typically 18K or 22K, plays a key role in determining the base price. White gold is an alloy, often mixed with metals like palladium or silver, and the cost of these metals affects the final price. Palladium, in particular, is a significant contributor to the cost of white gold, as its price tends to be higher than other metals.

Additionally, rhodium plating is often applied to white gold to give it a shiny finish. This plating adds extra costs, making white gold more expensive than yellow gold. Economic trends, such as inflation or global financial instability, can cause fluctuations in the price of white gold. The value of the Indian Rupee against the US Dollar and market demand also contribute to price variations. Understanding these factors can help buyers make informed decisions when purchasing white gold.

Is white gold more expensive than yellow gold?

White gold is often priced slightly higher than yellow gold due to the additional costs of rhodium plating and alloy metals like palladium. However, the yellow gold price remains higher in resale value due to its traditional demand and lack of additional maintenance costs. White gold’s final cost also depends on design complexity and making charges, making it a premium choice for jewellery buyers.

How to buy white gold at competitive prices?

When buying white gold, securing competitive prices requires a strategic approach. To get the best value, it's important to monitor market trends and make purchases during price dips or off-season sales when gold rates tend to be lower. This timing can significantly reduce costs, allowing you to secure better deals.

Opting for standard designs, rather than intricate or customised jewellery, can also help minimise additional costs. Customised designs often incur higher making charges due to the labour and complexity involved. By choosing simpler, ready-made pieces, you can reduce these charges while still purchasing beautiful white gold jewellery. It is crucial to check multiple jewellers and online stores before making a purchase. Comparing prices across different platforms helps you ensure fair pricing and avoid overpaying. Be mindful of the additional costs like GST, making charges, or hidden fees, which can impact the total cost.

Understanding white gold’s purity and alloy composition is also essential. White gold is typically an alloy of yellow gold, mixed with metals such as palladium or nickel to give it a white finish. Knowing the karat value and the composition of the alloy will help you make informed decisions and get the best price for your investment.

For the best deals, consider exploring gold loan options with Bajaj Finserv Gold Loan, which offers competitive rates for your white gold jewellery.

Frequently asked questions

Why is white gold more expensive than yellow gold?
White gold is more expensive than yellow gold due to the additional cost of alloy metals like palladium or nickel and the rhodium plating required to enhance its shine and durability. The maintenance cost of white gold is also higher, as it requires periodic replating, making it slightly costlier than traditional yellow gold.

What is the purity of white gold?
White gold is available in different purities, commonly 18K (75% gold), 14K (58.3% gold), and 10K (41.7% gold). The remaining percentage consists of alloy metals like palladium, silver, or nickel, which give white gold its distinct colour and strength. Higher purity white gold, such as 18K, is preferred for fine jewellery due to its balance between durability and gold content.

Where can I check the live white gold rate per gram?
The live white gold rate per gram can be checked on our gold rate page via our website or our Bajaj Finserv App. Many online jewellery brands and e-commerce platforms also display real-time white gold prices based on purity and current market trends.

What is the current white gold rate per gram?
The current white gold rate per gram varies based on the market gold price, purity (18K, 14K, or 10K), and alloy costs. Since white gold contains a mix of pure gold and other metals, its rate is slightly lower than 24K gold but includes additional charges for rhodium plating. Checking live gold prices ensures accurate valuations.

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