Sony TV Diwali Sale 2026: Premium Entertainment with Festive Offers

Sony TV Diwali Sale 2026: Premium Entertainment with Festive Offers

Sony BRAVIA TVs offer 4K displays, OLED options, smart features, and gaming support on selected models. Buy a Sony TV on Easy EMIs with Bajaj Finance.

Get a loan offer of up to Rs. 5 lakh

Quick approval | Flexible tenure options | Zero approval fees

In summary

 
 

Diwali is a good time to explore Sony TVs with different screen sizes, display technologies, and smart features for home entertainment.

  • 4K Ultra HD: Enjoy detailed visuals for movies, shows, sports, and gaming.
  • 32-inch to 75-inch screens: Choose a size that suits your room and viewing distance.
  • OLED and QD-OLED displays: Get deeper contrast for movie-focused viewing.

You can buy new TV on Easy EMIs at over 1.5 lakh partner stores across 4,000 cities, including Reliance Digital, Croma, and Vijay Sales.

How can I choose a Sony TV during Diwali?

Sony TVs come in different screen sizes and display technologies. Your room size, viewing habits, and preferred features can help you choose the right model.


A 32-inch or 43-inch TV can suit a compact room. A 55-inch, 65-inch, or 75-inch screen can work better in a larger living room with enough viewing distance.


OLED and QD-OLED models can suit movie-focused viewing where contrast is important. Selected XR-powered models also support gaming features such as 4K120, VRR, and ALLM.


You can buy a new TV through Easy EMIs when your preferred model is eligible and available at a partner store, making it simple to upgrade without paying the full amount upfront. Here is what the process looks like.

  • Visit more than 1.5 lakh partner stores across 4,000+ cities, including Jaipur, Lucknow, Kochi, and Bhopal
  • Choose your preferred model and use the Bajaj Finance Insta EMI Card or Easy EMI Loan
  • Convert the purchase cost into Easy EMIs that suit your monthly budget

➜ Pro tip: Zero down payment is available on select models, so ask the store executive if your chosen TV qualifies before you check out.

What should I check before buying a Sony TV?

The right features depend on how you use your TV.


FeatureWhy it matters
4K HDRProvides detailed visuals with compatible content
OLED or QD-OLEDOffers strong contrast for movie viewing
Google TVProvides a smart TV interface on supported models
Dolby Vision and Dolby AtmosEnhances compatible picture and sound
4K120, VRR, and ALLMSupports smoother gaming on compatible models
HDMI 2.1Supports compatible high-bandwidth devices

A feature-rich TV can cost more. Focus on the features you expect to use regularly instead of paying more for specifications that do not match your needs.

Which Sony BRAVIA TV suits my viewing needs?

Sony BRAVIA models use different display technologies and processors. Your choice can depend on whether you mainly watch films, play games, or need a TV for everyday use.

ModelDisplay typeResolutionSuitable use
BRAVIA A95LQD-OLED4K HDRMovies and gaming
BRAVIA 8OLED4K HDRPremium home viewing
BRAVIA A80LOLED4K HDRTheatre-style viewing
BRAVIA X90LFull Array LED4K HDRGaming and movies
BRAVIA 7Mini LED QLED4K HDRBright rooms and vivid colours
BRAVIA 3LED4K HDRSmart TV use

OLED and QD-OLED screens can suit darker rooms because of their contrast characteristics. A Mini LED QLED model can be worth considering for a brighter room.

Which Sony TVs can I consider for a large room?

A larger TV can suit a spacious living room when you have enough viewing distance.


ModelScreen sizeKey features
BRAVIA 3 Series75-inch4K Ultra HD, HDR, Google TV, Dolby Atmos
XR X90K65-inch4K HDR LED, XR Processor
XR Z9K75-inch8K UHD HDR, Smart LED-LCD, Google TV
BRAVIA 2M2 Series75-inch4K UHD, Smart LED, Google TV

Measure your wall, furniture, and viewing distance before choosing a 65-inch or 75-inch TV. This can help you avoid buying a screen that feels too large for the room.

How can I get a discount on a Sony TV during Diwali?

Diwali offers can reduce the purchase cost of selected Sony TV models. You can also use eligible financing to spread the remaining cost into monthly instalments.


Diwali benefitHow it can help
Festive discountReduce the purchase price of selected Sony TVs
CashbackReceive cashback on eligible purchases
Zero down paymentBuy selected models without an upfront payment
Easy EMIsSpread the purchase cost across a suitable tenure

Check the final TV price, applicable festive benefit, and financing terms before completing the purchase.

Which Sony TVs can I explore during Diwali offers?

The Sony BRAVIA range includes different screen sizes and display types for different viewing needs.


Sony TV modelScreen sizePrice
Sony BRAVIA 80 cm (32 inches) HD Ready Smart LED Google TV KD-32W825 (Black)32-inchRs. 28,990
SONY Bravia 2 108 cm (43 inch) Ultra HD (4K) LED Smart Google TV (K-43S20B)43-inchRs. 36,860
Sony 189 cm (75 inches) BRAVIA 2M2 Series 4K Ultra HD Smart LED Google TV K-75S25BM275-inchRs. 1,26,990
SONY BRAVIA 8 138.8 cm (55 inch) OLED Ultra HD (4K) Smart Google TV with Advanced AI Processor XR, Studio Calibrated, Dolby Vision Atmos (K-55XR80)55-inchRs. 1,85,756

Last updated: September 2026


Disclaimer: Each model's features, availability, and pricing are subject to change and may vary. For the most accurate and up-to-date information, please visit the official website.


Before you decide, explore the latest offers. You may find a great deal on a model that matches your needs.

What are my financing options to buy a TV?

Bajaj Finance offers two financing options at over 1.5 lakh partner stores across 4,000 cities in India. Here is how they compare:


OptionLimitKey features
Bajaj Finance Insta EMI CardCard loan offer up to Rs. 6 lakh3 to 60 months tenure; works at 1.5 lakh partner stores; 1 million eligible products
Bajaj Finance Easy EMI LoanLoan limit up to Rs. 5 lakhQuick loan approval; 3 to 60 months tenure; basic KYC documents needed; ideal for higher-value purchases

How to choose? Both options require you to be physically present at a partner store. The Insta EMI Card is ideal for shoppers who want to purchase across multiple categories over time. The Easy EMI Loan suits buyers looking to finance a higher-value purchase in a single transaction.

How do I buy a TV on EMI at a Bajaj Finance partner store?

The process is simple and typically takes 10 to 15 minutes once you are at the store.

  1. Browse models on Bajaj Mall: Compare options on Bajaj Mall before visiting a store.
  2. Find a partner store near you: Use the Bajaj Finance store locator to find a nearby partner outlet such as Croma, Vijay Sales, or other authorised retailers.
  3. Check the TV in person: Check the key features, specifications, size, and performance to choose the product that best suits your needs and budget.
  4. Choose a suitable EMI option: At checkout, ask the store executive about the Bajaj Finance Insta EMI Card or Easy EMI Loan. Confirm available tenure options and whether your chosen model comes with a zero down payment offer.
  5. Complete payment and schedule installation: The in-store process is quick, and most partner stores offer installation as part of the purchase.

You can also check your loan eligibility online in advance by entering your mobile number and OTP, helping you plan your purchase better before visiting the store.

Save more with Smart Savings Calculator

Combine the best offers, EMI plans, and exclusive vouchers with Smart Savings Calculator to save big.

20k+ people used their offers at the store

Why use the Smart Savings Calculator?

Bajaj Finance’s Smart Savings Calculator helps you unlock maximum savings every time you shop at partner stores. It brings together all available brand, dealer, and scheme offers—so you can see your total savings instantly and shop smarter with Easy EMIs.

  • Dealer offers - Grab exclusive in-store deals at over 1.5 lakh partner stores across India. Enjoy local discounts and special prices you will not find online.
  • Brand offers - Access limited-time discounts from top brands across electronics, appliances, and more. Discover brand-specific savings selected just for you.
  • Bajaj offers - Unlock exclusive Bajaj Finance deals on popular products—available only to our customers. More rewards, more value.­
  • Scheme offers - Take advantage of time-sensitive offers on select EMI schemes. Get extra benefits after paying just 3 EMIs—visible during EMI selection at checkout.

Calculate your extra savings today!

Frequently asked questions

General

Buying and financing

How can I buy a Sony TV on EMI during Diwali without a credit card?

You can buy an eligible Sony TV without a credit card by using the Bajaj Finance Insta EMI Card or Easy EMI Loan at a partner store. The Insta EMI Card offers a limit of up to Rs. 3 lakh, while the Easy EMI Loan offers up to Rs. 5 lakh. Both options offer 3–60 month tenures, subject to eligibility and applicable terms.

Sony TV prices vary by screen size, display technology, model, and features. Current examples include a 32-inch model at Rs. 34,900 and a 55-inch 4K UHD Smart LED TV at Rs. 1,49,900. Check the final price of your chosen model before purchase.

Diwali offers can include festive discounts, cashback, zero down payment on select models, and Easy EMI options. The exact benefit depends on the Sony TV model and applicable offer terms. Compare the final purchase price and EMI before choosing a deal.

The better choice depends on your viewing needs and budget. Sony BRAVIA OLED TVs can suit movie viewing where deeper contrast is important, while LED TVs can provide a wider choice of screen sizes and price points. Consider your room, viewing habits, and budget before choosing.

Buying during Diwali can give you access to festive offers on selected Sony TV models. You may also find cashback or zero down payment benefits on eligible models. Bajaj Finance financing can help you spread the purchase cost into Easy EMIs, subject to eligibility and applicable terms.

Yes, you can easily bring home your preferred TV using Bajaj Finance’s Easy EMI options. Whether you already have the Insta EMI card or are new to it, here is how to begin:


If you have the Bajaj Finance Insta EMI card:

  • Explore products on Bajaj Mall: Choose from a wide range of the latest and most popular models.
  • Visit a partner store: Check out the product in person at any of Bajaj Finance’s 1.5 lakh partner stores across 4,000 cities in India.
  • Use your Insta EMI card at checkout: Convert the cost into Easy EMIs that fit your monthly budget.
  • Zero down payment on select models: Take your chosen product home without paying anything upfront.

If you do not have an Insta EMI card:

Check your Insta EMI Card eligibility online using your mobile number and OTP. If you are eligible, apply instantly and enjoy a smarter, more affordable way to buy your favourite product on Easy EMIs.

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