Popular Jewellery Stocks in India

Investing in India's Thriving Jewellery Industry
Popular Jewellery Stocks in India
3 min
24-April-2025
The jewellery industry in India has a rich history and continues to thrive in the modern economy. With an ever-growing demand for gold, diamonds, and precious stones, jewellery stocks offer lucrative investment opportunities. As the world's second-largest consumer of gold, India has a robust domestic market. Jewellery stocks in India are attractive to investors because of their steady growth prospects, driven by cultural demand, rising incomes, and increasing disposable wealth. Investing in these stocks can provide long-term capital appreciation and steady returns. However, like any investment, it is essential to understand the market dynamics, the companies involved, and the factors influencing stock prices before making an informed investment decision.

Popular jewellery stocks


Jewellery stocks in India are an essential part of the equity market, offering investors a chance to capitalise on the growing demand for precious metals and gems. Some of the top jewellery stocks are backed by established brands with a long history of strong market performance. These stocks represent companies that are key players in the domestic and international jewellery markets. They benefit from favourable consumer trends, such as the increasing demand for gold and other precious stones. By investing in these top jewellery stocks, investors can position themselves to take advantage of both short-term growth and long-term stability in a thriving sector.

List of jewellery stocks in India

India’s jewellery market is vast and diverse, with numerous companies offering a variety of gold, diamond, and gemstone jewellery. Investing in jewellery stocks provides an opportunity to tap into the country’s growing demand for precious metals and stones. Below is a list of jewellery stocks in India along with their respective market capitalisation, offering investors a snapshot of the industry's key players.

Company NameMarket Capitalisation (Rs.)
Ashapuri Gold Ornament Ltd400 crore
Narbada Gems and Jewellery Ltd1,200 crore
Moksh Ornaments Ltd300 crore
Swarnsarita Jewels India Ltd500 crore
Chandrima Mercantiles Ltd150 crore
Minal Industries Ltd600 crore
Silgo Retail Ltd200 crore
Veeram Securities Ltd100 crore
Kanani Industries Ltd700 crore
Zodiac-JRD-MKJ Ltd900 crore


Overview of jewellery stocks

Jewellery stocks in India offer a unique investment opportunity in a sector that has consistently performed well due to the country’s cultural affinity for gold and other precious metals. These stocks are typically influenced by global commodity prices, local demand trends, and shifts in consumer preferences. Investing in jewellery companies can provide diversification and potential long-term growth as the industry benefits from both domestic and international markets.

Ashapuri Gold Ornament Ltd

Ashapuri Gold Ornament Ltd is a well-established brand in the gold jewellery segment. The company is known for its wide variety of jewellery, blending traditional and contemporary designs to cater to diverse customer preferences. With its focus on high-quality craftsmanship and customer satisfaction, Ashapuri Gold Ornament has solidified its position in the Indian market, appealing to both retail and wholesale customers.

Narbada Gems and Jewellery Ltd

Narbada Gems and Jewellery Ltd stands out in the industry for its fine collection of gemstones and innovative jewellery designs. The company is renowned for its luxurious creations, offering both high-end and custom jewellery. Narbada has built a strong reputation, particularly in the high-end jewellery market, with a global reach. Its focus on quality and uniqueness makes it a prominent name in India’s jewellery sector.

Moksh Ornaments Ltd

Moksh Ornaments Ltd is a leading player in the gold and diamond jewellery market in India. The company is known for its wide range of traditional and contemporary jewellery, catering to various segments of the market. Moksh’s commitment to quality and evolving designs positions it well in the competitive jewellery sector, offering customers a variety of options from stylish everyday wear to statement pieces.

Swarnsarita Jewels India Ltd

Swarnsarita Jewels India Ltd is a renowned name in gold jewellery manufacturing. The company offers a broad portfolio of jewellery, ranging from intricate traditional designs to modern, stylish pieces. Known for its high-quality craftsmanship, Swarnsarita has managed to maintain steady demand across different market segments, positioning itself as a key player in India’s growing jewellery market.

Chandrima Mercantiles Ltd

Chandrima Mercantiles Ltd focuses on providing cost-effective and niche jewellery solutions. The company has carved out a space in the market by offering affordable, quality jewellery options. Despite being a smaller player, it has grown steadily by targeting specific consumer segments, ensuring that its product offerings are accessible to a broader audience without compromising on quality or design.

Minal Industries Ltd

Minal Industries Ltd is a well-known brand in the Indian jewellery market, specialising in high-quality gold and silver jewellery. With a strong focus on innovation and quality, Minal Industries offers a wide range of designs to suit various tastes and preferences. The company’s diverse product offerings make it a popular choice for customers seeking both luxury and affordable jewellery.

Silgo Retail Ltd

Silgo Retail Ltd is recognised for offering a diverse range of stylish jewellery at competitive prices. The company focuses on trendy, contemporary designs, appealing especially to younger consumers. Known for its fashionable collections, Silgo has established itself as a go-to brand for trendy yet affordable jewellery, positioning itself well in the growing market for stylish, budget-friendly jewellery options.

Veeram Securities Ltd

Veeram Securities Ltd operates in both retail and wholesale distribution of jewellery. The company’s focus on gold jewellery has helped it carve out a strong customer base. Despite being smaller in size, Veeram Securities is known for offering quality products and maintaining a steady market presence. Its focus on customer satisfaction and expansion strategies make it a promising contender in the jewellery sector.

Kanani Industries Ltd

Kanani Industries Ltd is a prominent player in the jewellery manufacturing industry, known for its wide range of gold and diamond jewellery. The company offers a diverse portfolio of products, from daily wear items to premium jewellery collections. With a strong reputation for quality and an extensive distribution network, Kanani Industries is well-positioned for growth in the competitive jewellery market.

Zodiac-JRD-MKJ Ltd

Zodiac-JRD-MKJ Ltd is a leading name in the high-end jewellery market, known for its premium products and exquisite craftsmanship. The company has built a solid reputation for offering luxury jewellery, making it a popular choice among high-net-worth individuals. Zodiac’s focus on innovation and maintaining the highest quality standards positions it as one of the top jewellery brands in India, appealing to discerning customers.

What are jewellery stocks?


Jewellery stocks represent shares in companies engaged in the design, manufacturing, and retailing of jewellery. These companies can be involved in various segments, such as gold, silver, diamond, and gemstone jewellery. Jewellery stocks often benefit from the fluctuating prices of precious metals, growing consumer demand, and seasonal trends. By investing in jewellery stocks, investors can gain exposure to the performance of established brands in this sector, which often show steady growth due to the continuous demand for jewellery.

Features of jewellery stocks in India


Jewellery stocks in India offer unique investment opportunities, primarily due to the industry’s resilience and consistent demand.

  • Steady demand driven by India’s rich cultural heritage, festivals, and wedding seasons
  • Strong market presence through an extensive retail network, both online and offline
  • Diversified product offerings catering to different customer segments, from premium to mass market
  • Growth fuelled by rising disposable incomes and a growing middle class
  • Dependence on the popularity of gold and diamond jewellery, with fluctuations in metal prices influencing demand
  • Consistent revenue growth attributed to a loyal customer base and recurring purchases
  • Expansion into international markets, enhancing revenue streams and diversifying risk
  • Strong focus on innovation and design, aligning with changing consumer preferences

Factors to consider when investing in jewellery stocks


Investing in jewellery stocks requires careful analysis of the company’s performance and market positioning.

  • Evaluate the company’s market share and brand recognition to assess its competitive advantage
  • Look at financial health, focusing on profitability, revenue growth, and debt management
  • Examine the company’s production capabilities and distribution network for efficiency and reach
  • Watch trends in gold, silver, and diamond prices, as these directly impact profitability
  • Assess the company’s growth potential based on expansion plans and innovation in products
  • Consider the company’s response to changing consumer preferences, like the rise of sustainable jewellery
  • Regulatory factors such as changes in taxation or import/export policies can influence stock performance
  • Evaluate the company’s customer retention strategies and loyalty programs that drive repeat business

Who should invest in jewellery stocks below 100?


Investors with a moderate risk tolerance and a long-term investment horizon may find jewellery stocks below Rs. 100 attractive. These stocks typically belong to smaller companies with growth potential, offering an opportunity for higher returns. However, they also come with increased risk due to their smaller market capitalisation. Beginners or investors looking for diversification can consider these stocks, but it’s essential to conduct thorough research and analysis before investing in such companies.

How to invest in jewellery stocks below 100?


Investing in jewellery stocks below Rs. 100 offers an affordable entry point to the jewellery sector, but it requires careful planning.

  • Open a Demat and trading account with a reputed stockbroker to get started
  • Research jewellery stocks under Rs. 100, focusing on growth potential and historical performance
  • Look for companies with a strong financial track record and consistent profitability
  • Check for solid management strategies and plans for expansion or innovation
  • Place buy orders for selected stocks through your trading platform
  • Monitor stock performance regularly, staying updated on market trends and company news
  • Be aware of any significant fluctuations in commodity prices like gold and diamonds
  • Diversify your investments across multiple stocks to spread risk and maximise returns

How to select the top jewellery stocks for your portfolio?


Selecting the top jewellery stocks for your portfolio involves evaluating companies with a clear competitive edge and growth trajectory.

  • Focus on companies with strong brand recognition and consistent revenue generation
  • Look for firms with a diverse product range catering to various customer segments
  • Assess market share and competitive positioning within the jewellery industry
  • Evaluate the company’s financial health, including profitability, cash flow, and debt levels
  • Consider the company’s distribution network and ability to meet consumer demand efficiently
  • Check customer loyalty, as a strong base often leads to steady sales
  • Look for innovation in designs, especially in emerging trends like sustainable and customised jewellery
  • Pay attention to management’s strategy for growth, market penetration, and risk management

Performance metrics of jewellery stocks below 100?


When investing in jewellery stocks below Rs. 100, focus on key performance metrics that highlight the company’s growth and financial stability.

  • Track revenue growth and profit margins to gauge how well the company generates income and controls costs
  • Look at the return on equity (ROE), as it indicates the company’s ability to generate profit from shareholders’ investments
  • Analyse the price-to-earnings (P/E) ratio to assess stock valuation and potential for future growth
  • Examine the debt-to-equity ratio, which highlights the company’s financial leverage and risk
  • Review the historical performance of the stock, including volatility and consistency in returns
  • Evaluate how the company has navigated market fluctuations and responded to changing consumer demands
  • Pay attention to earnings per share (EPS) as a measure of profitability per share
  • Monitor the company’s overall market sentiment, as it can impact stock performance

Benefits of investing in jewellery stocks below 100


Investing in jewellery stocks below Rs. 100 can provide a unique opportunity for higher returns and portfolio diversification.

  • Smaller jewellery companies in this price range may be undervalued, offering significant potential for capital appreciation as the company grows
  • These stocks are typically more affordable, making them accessible to investors with limited capital, allowing more people to participate in the jewellery sector
  • Jewellery stocks below Rs. 100 may exhibit higher growth potential compared to large-cap companies, especially in emerging or niche markets
  • They provide a chance to diversify your portfolio with investments in an essential and culturally significant sector like jewellery
  • Many smaller companies have room for expansion, with potential to become major players in the market over time
  • Investing in these stocks can provide exposure to a growing Indian middle class and increased consumer spending on jewellery

Challenges of investing in jewellery stocks below 100


While jewellery stocks below Rs. 100 offer growth prospects, they also present unique risks and challenges.

  • These stocks tend to have high volatility, meaning their prices can fluctuate rapidly due to changes in the market or consumer sentiment
  • Smaller companies may be more vulnerable to economic downturns, making their stock prices sensitive to market conditions
  • Stocks below Rs. 100 often come with lower liquidity, meaning it can be harder to buy or sell large volumes of shares without impacting the stock price
  • These companies may have limited access to capital, which could hinder their ability to weather financial challenges or expand operations
  • As smaller companies, they may not have the financial stability or resources to compete with larger, more established players in the jewellery industry
  • Investors need to conduct thorough research and manage risk, keeping a close eye on financial performance and market trends when investing in smaller jewellery stocks

Conclusion


Jewellery stocks in India provide an opportunity for investors to benefit from the thriving jewellery market, which is driven by both cultural demand and global trends. While larger companies offer stability, jewellery stocks below Rs. 100 can provide higher growth potential but come with increased risk. Understanding the company’s fundamentals, financial health, and market trends is essential before making investment decisions. With careful research and risk management, jewellery stocks can be a valuable addition to an investment portfolio, especially for those looking to capitalise on India’s growing demand for jewellery.

Frequently asked questions

Why invest in jewellery stocks in India?
Investing in jewellery stocks in India offers exposure to a booming market driven by cultural significance, rising disposable incomes, and increasing consumer demand for luxury items. The jewellery sector in India is poised for long-term growth, particularly with festivals, weddings, and a growing middle class. These factors make jewellery stocks a potentially lucrative investment for diversification.

How can I evaluate jewellery sector stocks?
To evaluate jewellery sector stocks, investors should assess financial performance, including revenue growth, profit margins, and debt levels. Market share, brand recognition, product variety, and distribution networks also play key roles in a company’s success. Additionally, it’s important to keep an eye on market trends, including commodity price fluctuations, particularly in gold and diamonds, as they significantly affect profitability.

Is it safe to invest in jewellery stocks in India?
Investing in jewellery stocks in India carries some risk due to market volatility and fluctuations in commodity prices, especially gold. However, the sector’s strong cultural ties, growth potential, and resilience during festive seasons can make it a relatively safe investment for long-term investors. Thorough research and risk management strategies are essential to navigate potential challenges and achieve stable returns.

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