Transfer Pricing - What is It, Example & How does It Works

Transfer pricing is the pricing of goods and services exchanged between entities within the same corporate group or under common control. Read more
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4 min
05-September-2025

Transfer pricing may sound technical, but it plays a big role in how multinational companies (MNCs) handle cross-border transactions and taxes. Simply put, it’s the pricing of goods, services, or intellectual property exchanged between related entities of the same company. Done right, it ensures fair tax compliance. Done wrong, it can lead to penalties and tax disputes.

Many governments, including India, have strict regulations to monitor transfer pricing and prevent MNCs from shifting profits to low-tax jurisdictions. The Indian Income Tax Act, 1961, governs transfer pricing under Chapter X. It mandates that transactions between related entities follow the arm’s length principle (ALP), ensuring that prices set for intra-group transactions are comparable to those in independent transactions.

Transfer pricing affects various industries, including manufacturing, IT, pharmaceuticals, and financial services. Companies must comply with transfer pricing laws, maintain proper documentation, and justify their pricing strategies to avoid penalties. Non-compliance can result in tax adjustments, interest payments, and legal consequences.

For businesses operating in multiple countries, understanding and implementing transfer pricing policies correctly is vital. It helps in tax compliance, risk management, and efficient financial planning. Proper transfer pricing mechanisms ensure fair tax distribution and prevent disputes with tax authorities.

 

What is transfer pricing?

Transfer pricing is the method of setting prices for goods, services, or intellectual property shared between associated enterprises of a multinational corporation (MNC). For example, when a manufacturing unit in India sells products to its distribution subsidiary abroad, the price set is called the transfer price.

The primary goal is to ensure fair allocation of income and expenses across countries so that profits are taxed where actual economic activity occurs. To prevent companies from shifting profits to low-tax nations, global tax authorities—including India under the Income Tax Act, 1961—apply the Arm’s Length Principle (ALP). This ensures that intra-group transactions are priced just like they would be between independent entities.

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Examples of transfer pricing

Transfer pricing is commonly applied in cross-border transactions within multinational corporations. Below are some practical examples:

1. Sale of goods between subsidiaries

A multinational company has a manufacturing unit in India and a distribution subsidiary in Singapore. The manufacturing unit produces smartphones at Rs. 10,000 per unit and sells them to the Singaporean subsidiary. The price at which the goods are transferred between these entities is called the transfer price. If the price is set at Rs. 12,000, the Indian subsidiary books a profit of Rs. 2,000 per unit, taxable in India.

2. Transfer of intellectual property

An Indian software company develops a proprietary software and licenses it to its subsidiary in the UK. The royalty charged for using the software must be set at an arm’s length price. If the Indian company undercharges, the tax authorities may adjust the royalty to reflect fair market value.

3. Financial transactions

A US-based parent company provides a loan to its Indian subsidiary at an interest rate of 4% per annum. If similar independent loans in the market carry an interest rate of 6%, tax authorities may challenge the lower rate as non-compliant with the arm’s length principle.

Transfer pricing examples show how companies must price intercompany transactions fairly to comply with global tax regulations.

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How transfer pricing works

Transfer pricing regulations rely on the Arm’s Length Principle (ALP). Companies must compare related-party transactions with those between independent parties.

1. Comparability analysis

  • Examines similar transactions between unrelated companies.

  • Factors include product type, risks involved, market conditions, and business functions.

2. Transfer pricing methods

Five globally accepted methods help ensure fairness:

  • Comparable Uncontrolled Price (CUP): Compares with similar independent transactions.

  • Resale Price Method (RPM): Deducts resale margin from selling price.

  • Cost Plus Method (CPM): Adds a fair profit margin to cost.

  • Profit Split Method (PSM): Splits profits based on each entity’s contribution.

  • Transactional Net Margin Method (TNMM): Compares net margins with similar independent companies.

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Importance of transfer pricing

Transfer pricing is not just about compliance—it impacts global business strategy:

  • Prevents tax evasion: Ensures profits are taxed in the right country.

  • Minimises risk: Reduces chances of adjustments and penalties.

  • Supports transparency: Builds trust with tax authorities.

  • Improves financial planning: Helps corporations allocate costs more efficiently.

  • Cross-border stability: Avoids disputes and ensures smoother global operations.

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Conclusion

Transfer pricing is the backbone of fair taxation for multinational companies. By following the Arm’s Length Principle, using proper methods, and maintaining compliance documentation, companies can avoid disputes, reduce risks, and manage their global operations smoothly.

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Frequently asked questions

What do you mean by transfer pricing?
Transfer pricing refers to the pricing of goods, services, or intellectual property transferred between related entities within a multinational company. It ensures that transactions are conducted at fair market value, following the arm’s length principle (ALP), to prevent tax avoidance and ensure compliance with international taxation laws, including India’s Income Tax Act, 1961.

How many methods are in TP?
There are five main transfer pricing methods: Comparable Uncontrolled Price (CUP) Method, Resale Price Method (RPM), Cost Plus Method (CPM), Profit Split Method (PSM), and Transactional Net Margin Method (TNMM). These methods help ensure that related-party transactions are priced fairly, preventing profit shifting and tax evasion while complying with transfer pricing regulations globally.

What is the main principle in transfer pricing?
The arm’s length principle (ALP) is the core of transfer pricing. It states that transactions between related entities must be priced as if they were between independent companies. This prevents companies from manipulating prices to shift profits and ensures fair tax distribution. ALP is enforced in India under Section 92 of the Income Tax Act, 1961.

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