Published Jan 29, 2026 4 Min Read

Handy guide on the impact of new tariff policy on Mercedes-Benz cars

 
 

Mercedes-Benz has one of the widest luxury car portfolios in India, ranging from entry luxury sedans to high-performance and flagship models. While a large part of its lineup is assembled locally, several premium and performance-oriented cars are still imported as complete units. These fully imported models attract high customs duties, which significantly influence their pricing.


The proposed tariff changes under the India–European Union trade agreement aim to reduce these duties gradually. This does not signal immediate affordability, but it could reshape how certain Mercedes-Benz models are priced in the future. For buyers tracking long-term ownership costs, understanding how import duties, pricing, and financing options such as a car loan work together becomes increasingly relevant.

AspectCurrent situationExpected direction
Import duty on CBUsVery highPhased reduction
Mercedes-Benz rangeLocal + importedSelect benefit
Buyer accessLimited on importsGradual improvement

What is the new Mercedes-Benz tariff policy?


The new tariff policy applies to European cars imported into India as completely built units. For Mercedes-Benz, this mainly affects niche luxury models and high-performance variants that are not assembled locally.


Instead of a single duty cut, the policy follows a staged reduction. This helps protect domestic manufacturing while giving manufacturers room to adjust pricing and product planning over time.

Policy elementDetails
Covered vehiclesImported Mercedes-Benz CBUs
Reduction styleStep-by-step
ObjectiveLower import burden
Market approachControlled volumes

When will the Mercedes-Benz tariff policy take effect?


The tariff reduction will not apply immediately. Before implementation, the agreement must go through legal and regulatory approvals in India and the European Union. This approval process can take time.


Once cleared, the first phase of duty reduction is expected to begin, followed by further changes over the longer term. Buyers who are planning a purchase a few years ahead may find it useful to check your new car loan eligibility during this period to understand their financial readiness as prices evolve.

StageStatus
AgreementAnnounced
Legal clearancePending
Initial reductionPost-approval
Full impactGradual

Which Mercedes-Benz models will become cheaper?


Only Mercedes-Benz cars imported as complete units are expected to see a direct benefit from lower duties. Most core sedans and SUVs assembled in India will continue to follow existing pricing structures.


The biggest impact is likely on performance-focused and high-end luxury imports, where customs duties currently form a large part of the final price.

Model categoryExpected impact
Performance importsNoticeable
Luxury CBUsModerate
Locally assembled modelsNo change
Limited editionsHigher impact

At this stage, buyers tracking such models may want to keep an eye on revised pricing and, when clarity improves, Check your pre-approved new car loan offer to assess funding options alongside updated costs.


Mercedes-Benz car market impact after tariff changes


Lower import duties could give Mercedes-Benz more flexibility in shaping its India portfolio. The brand may find it easier to introduce specialised variants or global trims without pricing them far beyond buyer expectations.


This does not indicate a shift toward high-volume imports, but it may strengthen Mercedes-Benz’s position in technology-driven and performance-oriented segments.

Market areaLikely outcome
Variant planningMore flexibility
Buyer interestSegment-led
Brand positioningStable
CompetitionFocused

Effect on Mercedes-Benz car prices for consumers


For consumers, any visible change will appear first in ex-showroom prices of imported Mercedes-Benz models. Lower duties reduce the base cost, though final prices will still depend on taxes, exchange rates, and brand pricing decisions.


Savings are expected to be gradual rather than dramatic. Mercedes-Benz cars will continue to sit firmly in the luxury segment, with select imports becoming better aligned with global pricing.

Duty phaseConsumer impact
CurrentHighest pricing
Initial reductionPartial relief
Later stagesBetter balance

Impact on domestic car manufacturers


The tariff framework is designed to prevent sudden disruption to domestic manufacturers. Since Mercedes-Benz imports target premium niches, the direct impact on Indian mass-market brands is expected to be limited.


Over time, however, rising benchmarks in safety, comfort, and technology may influence expectations across the broader automotive market.

AreaImpact
Immediate pressureLow
Market disruptionMinimal
Quality benchmarksHigher
Industry responseGradual

Impact on Mercedes-Benz domestic operations


Mercedes-Benz already has a strong local assembly presence in India. The revised tariff structure may help the brand balance locally assembled models with selective imports more effectively.


Lower duties could support steadier pricing for imported variants and improve long-term product planning. Local manufacturing is expected to remain central, with imports playing a complementary role rather than replacing domestic operations.


Why choose Bajaj Mall for your Mercedes-Benz purchase


For buyers exploring Mercedes-Benz cars, Bajaj Mall offers a clear way to compare models, variants, and prices in one place. You can browse cars by budget, features, or body style, which helps simplify shortlisting.


Once you select a model, Bajaj Finserv New Car Loan can support your purchase with practical benefits such as:

  • Financing of up to 100% of the car’s on-road price
  • Access to car loan interest rates that remain competitive
  • Flexible repayment tenures ranging from 12 months to 96 months
  • Minimal documentation with a simplified approval process

To plan monthly expenses clearly, buyers can use the car loan EMI calculator and estimate instalments in advance.


If you are close to a purchase decision, check your pre-approved new car loan offer before moving ahead at a pace that suits your financial plans.

FAQs

What is the new Mercedes Benz car tariff policy in India?

The new tariff policy proposes a phased reduction in import duties on fully imported Mercedes-Benz cars. It mainly affects high-end and performance models brought into India as complete units, while locally assembled models remain unchanged.

When will the new Mercedes Benz car tariff policy come into effect?

The policy will not take effect immediately. It must first clear legal and regulatory approvals. Once approved, duty reductions are expected to be implemented gradually over the next few years.

How do tariffs affect the automotive industry?

Tariffs influence vehicle prices, model availability, and manufacturing decisions. Higher tariffs increase costs and limit imports, while lower tariffs can improve access to global models and encourage competition without disrupting local production.

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