Published Sep 29, 2025 3 min read

Govardhan Puja 2025 is a festival celebrated with devotion, joy, and a sense of gratitude towards nature and Lord Krishna. It falls the day after Diwali, bringing families together to perform traditional rituals, offer Annakut, and enjoy community feasts. This period is considered an auspicious time to make purchases, making it ideal to upgrade your home with the latest electronics and home appliances during the festive season.


You can bring home a wide range of electronics and appliances without exhausting your savings. Visit any of Bajaj Finserv’s 1.5 lakh partner stores across 4,000 cities in India to select your preferred product model. Use the Easy EMI Loan of up to Rs. 5 lakh to fund your purchase and convert the cost into Easy EMIs that suit your monthly budget. Enjoy zero down payment on select models and take your product home without any upfront payment. You can also check your loan eligibility online in minutes to know exactly what you can get before stepping into the store.

What is Govardhan

Govardhan refers to the sacred hill that Lord Krishna lifted to protect the people of Gokul from heavy rains sent by Indra, the king of gods. It symbolizes nature, protection, and divine blessings. Devotees celebrate Govardhan Puja to honour this act and to show gratitude towards nature for providing food, water, and shelter. The festival involves preparing a variety of vegetarian dishes, known as Annakut, offering prayers, and performing rituals around a symbolic Govardhan hill made of cow dung, flowers, and grains. It is observed the day after Diwali, making it a continuation of the festive celebrations. This is considered an auspicious time to make purchases and upgrade your home with electronics and appliances. You can explore more about festive celebrations and smart ways to shop on Diwali with tips for planning your purchases and financing options.


You can now make your purchase even more affordable with the Maha Bachat Calculator. Bring down the cost of electronics and appliances by combining brand discounts, dealer offers, and EMI deals—all in one place. Calculate your extra savings instantly and shop smarter today.


When is Govardhan Puja celebrated

Govardhan Puja is observed the day after Diwali, marking a time of devotion, gratitude, and auspicious beginnings for families across India.

EventDetails
Date 202521 October 2025
DayTuesday
TithiShukla Paksha Pratipada of Kartika month
Auspicious Time (Muhurat)06:40 am to 08:55 am
Duration2 hours 15 minutes
SignificanceCelebrates Lord Krishna lifting Govardhan Hill, symbolising protection, faith, and gratitude towards nature

This day is considered highly auspicious for performing rituals and making purchases. 


You can also explore- Diwali rituals 

Official date of Govardhan Puja 2025

Govardhan Puja 2025 will be observed the day after Diwali, offering families a time to celebrate devotion, gratitude, and togetherness. This year, we perform Govardhan Puja on the 22nd of October, 2025. This official date marks a key celebration across India. Families gather to perform rituals, prepare Annakut, and enjoy the festivities. Learn more about how Govardhan Puja is celebrated in different regions by exploring Diwali celebrations in India for ideas on making your festive season memorable.

Why Govardhan is celebrated and who celebrates it

Govardhan Puja is celebrated to honour Lord Krishna’s protection of Gokul and to express gratitude for nature’s blessings.

  • Purpose of celebration: Devotees celebrate Govardhan Puja to remember how Lord Krishna lifted the Govardhan Hill to protect villagers from heavy rains.
  • Significance: It symbolizes faith, devotion, and respect for nature, encouraging families to live harmoniously and sustainably.
  • Who celebrates: Hindus across India, especially in Uttar Pradesh, Gujarat, Maharashtra, and Rajasthan, observe the festival with rituals, offerings, and community gatherings.
  • Activities: Families prepare Annakut, perform symbolic Parikrama around the Govardhan hill, and share prasad with friends and neighbours.

The festival follows Naraka Chaturdashi, another important day in the Diwali celebrations. Learn more about its connection and rituals by visiting Naraka Chaturdashi.

Why Ganesh Puja is an auspicious time to buy electronics

Ganesh Puja is considered highly auspicious, making it the perfect occasion to invest in new electronics and home appliances.


During Ganesh Puja, families and households perform rituals to invite prosperity and remove obstacles. Many people take this time as an opportunity to upgrade their homes with modern appliances such as televisions, air conditioners, washing machines, and smart kitchen devices. Purchasing electronics during this period is believed to bring good fortune and long-term benefits. With options like Bajaj Finserv Easy EMI Loan, you can bring home your favourite products without affecting your monthly budget, enjoy zero down payment on select models, and check your eligibility online in minutes for a seamless purchase experience.


You can also explore the latest offers on a wide range of electronics and home appliances, making sure you get the best deal on every purchase.


Get electronics and appliances on Easy EMIs with Bajaj Finserv

Upgrading your home with the latest electronics and appliances is now easier and more affordable with Bajaj Finserv’s flexible financing options. You can also maximise your savings by using the Maha Bachat Savings Calculator—a smart tool that combines brand offers, dealer offers, and EMI offers, all in one place, helping you lower the overall cost while still paying in small, bite-sized instalments. Follow these steps to get started:

  • Explore products on Bajaj Mall: Browse a wide range of electronics and appliances from trusted brands. Compare features like energy ratings, storage capacity, performance settings, and design to choose the right product for your home.
  • Visit a partner store: Once you shortlist a model, step into any of Bajaj Finserv’s 1.5 lakh partner stores across 4,000 cities in India. See the product in person, talk to experts, and make a confident decision.
  • Choose the Easy EMI Loan option: At checkout, select the Bajaj Finserv Easy EMI Loan. Avail financing of up to Rs. 5 lakh and split the cost into convenient monthly instalments. Some products also come with a zero down payment option.
  • Check your loan eligibility online: Plan better by checking your loan eligibility in minutes. Simply enter your mobile number and OTP to know your pre-approved limit.
  • Use the EMI Network Card for purchases up to Rs. 3 lakh: Already own the Bajaj Finserv EMI Network Card? Use it for instant, paperless checkout and convert your purchases of up to Rs. 3 lakh into Easy EMIs.

Frequently asked questions

What is the date and time of Govardhan Puja 2025?

Govardhan Puja 2025 will be celebrated on 21 October 2025, the day after Diwali. The auspicious time, or muhurat, is from 06:40 am to 08:55 am, making it ideal for performing rituals and offering prayers.

Which color to wear on Govardhan Puja?

Traditional colours like yellow, red, and orange are considered auspicious for Govardhan Puja. Wearing these bright colours is believed to bring positivity, joy, and prosperity into the home.

What to cook on Govardhan Puja?

Devotees prepare Annakut, a variety of vegetarian dishes made from lentils, grains, vegetables, sweets, and rice. Popular items include kheer, puris, sabzis, and laddoos, which are offered to Lord Krishna and later shared as prasad.

How is Govardhan Puja connected with Lord Krishna?

Govardhan Puja honours Lord Krishna lifting the Govardhan Hill to protect villagers from heavy rains sent by Indra. The festival symbolises faith, gratitude, and respect for nature, reflecting Krishna’s teachings of devotion and care for all living beings.

Show More Show Less

Bajaj Finserv App for all your financial needs and goals

Trusted by 50 million+ customers in India, Bajaj Finserv App is a one-stop solution for all your financial needs and goals.

You can use the Bajaj Finserv App to:

Apply for loans online, such as Instant Personal Loan, Home Loan, Business Loan, Gold Loan, and more.

  • Explore and apply for co-branded credit cards online.
  • Invest in fixed deposits and mutual funds on the app.
  • Choose from multiple insurance for your health, motor and even pocket insurance, from various insurance providers.
  • Pay and manage your bills and recharges using the BBPS platform. Use Bajaj Pay and Bajaj Wallet for quick and simple money transfers and transactions.
  • Apply for Insta EMI Card and get a pre-approved limit on the app. Explore over 1 million products on the app that can be purchased from a partner store on Easy EMIs.
  • Shop from over 100+ brand partners that offer a diverse range of products and services.
  • Use specialised tools like EMI calculators, SIP Calculators
  • Check your credit score, download loan statements, and even get quick customer support—all on the app.

Download the Bajaj Finserv App today and experience the convenience of managing your finances on one app.

Disclaimer

1. Bajaj Finance Limited (“BFL”) is a Non-Banking Finance Company (BAJAJ FINANCE) and Prepaid Payment Instrument Issuer offering financial services viz., loans, deposits, Bajaj Pay Wallet, Bajaj Pay UPI, bill payments and third-party wealth management products. The details mentioned in the respective product/ service document shall prevail in case of any inconsistency with respect to the information referring to BFL products and services on this page.

2. All other information, such as, the images, facts, statistics etc. (“information”) that are in addition to the details mentioned in the BFL’s product/ service document and which are being displayed on this page only depicts the summary of the information sourced from the public domain. The said information is neither owned by BFL nor it is to the exclusive knowledge of BFL. There may be inadvertent inaccuracies or typographical errors or delays in updating the said information. Hence, users are advised to independently exercise diligence by verifying complete information, including by consulting experts, if any. Users shall be the sole owner of the decision taken, if any, about suitability of the same.