Sony Full Array LED TV - Features and Price in India

Sony Full Array LED TV - Features and Price in India

Learn how Sony Full Array LED TVs deliver better contrast, brightness, and picture quality than edge-lit TVs. Buy one on Easy EMIs from Bajaj Finance.

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In summary

Sony Full Array LED TVs use advanced backlighting and intelligent picture processing to deliver deeper blacks, improved contrast, and brighter highlights. Features such as local dimming and the Cognitive Processor XR enhance the overall viewing experience across different types of content.

  • Full Array LED improves brightness and contrast over edge-lit LED TVs.
  • Local dimming enhances black levels and shadow detail.
  • Cognitive Processor XR optimises picture quality in real time.
  • Premium models include features for wider viewing angles and immersive visuals.
  • Suitable for movies, sports, gaming, and everyday entertainment.

You can also buy a new TV on Easy EMIs at over 1.5 lakh partner stores across 4,000 cities, including Reliance Digital, Croma, and Vijay Sales.

Overview of Sony full array LED technology

Sony Full Array LED technology uses an array of LEDs positioned directly behind the display instead of around its edges. This design allows the TV to control brightness across multiple backlight zones, resulting in improved contrast, deeper blacks, and brighter highlights. Combined with features such as local dimming, the Cognitive Processor XR, and advanced picture optimisation technologies, Sony Full Array LED TVs deliver more realistic colours and enhanced detail across different types of content. This technology is particularly well suited for watching movies, sports, gaming, and HDR content in various lighting conditions.


If you want to replace your TV, visit any of Bajaj Finance's 1.5 lakh partner stores — like Vijay Sales, Croma, Reliance Digital, and more — across 4,000 cities, including Tier 2 cities like Jaipur, Lucknow, Kochi, Bhopal, and more in India. Choose your preferred model, then use the Bajaj Finance Insta EMI Card or Bajaj Finance Easy EMI Loan to finance it. Convert the cost into Easy EMIs that suit your monthly budget and enjoy zero down payment on select models — take it home without any upfront payment. Check your loan eligibility online in minutes so you know exactly what you can get before you step into the store.

How does full array local dimming improve picture quality

Full array local dimming is a display technology that enhances contrast, brightness control, and overall picture quality by adjusting backlight levels in different screen zones. It helps create deeper blacks, brighter highlights, and more realistic visuals for an improved viewing experience.

  • Improved contrast levels: Full array local dimming adjusts individual backlight zones to reduce light leakage and enhance the difference between dark and bright areas on the screen.
  • Deeper black levels: By reducing brightness in darker zones, this technology produces deeper blacks, making movies, shows, and games appear more realistic with improved depth and detail.
  • Enhanced HDR performance: Local dimming helps HDR content display brighter highlights and better shadow details by controlling backlight intensity across different areas of the screen.
  • Better picture uniformity: Full array systems provide more consistent lighting across the display, reducing uneven brightness and improving overall image quality during different viewing conditions.
  • Immersive viewing experience: Improved contrast, accurate brightness control, and detailed visuals create a more engaging experience, especially when watching cinematic content with dark scenes and high dynamic range.

Full array local dimming improves the viewing experience by offering better contrast, enhanced details, and more accurate lighting control. It is especially beneficial for users who enjoy movies, gaming, and high-quality visual content.

Which is better between Sony Full Array LED and OLED

Sony Full Array LED and OLED TVs offer impressive picture quality but use different display technologies. Full Array LED relies on advanced backlighting for improved brightness and contrast, while OLED provides self-lit pixels for deeper blacks and precise colour control.


Comparison factorSony Full Array LEDOLED
Display technologyUses multiple LED backlight zones behind the screen to control brightness and improve contrast.Uses self-lit pixels that produce their own light without requiring a separate backlight.
Picture qualityDelivers bright images with good contrast, accurate colours, and detailed visuals across different content types.Provides exceptional contrast, deep blacks, and highly accurate colours for a premium viewing experience.
Brightness levelsGenerally offers higher brightness, making it suitable for well-lit rooms and daytime viewing.Provides excellent brightness control but may perform best in controlled lighting environments.
Black levelsImproves black levels through local dimming but may show slight light blooming in some scenes.Produces true blacks because individual pixels can turn off completely.
Gaming performanceOffers smooth motion, low input lag, and strong performance for gaming with supported features.Provides fast response times and excellent contrast, making it suitable for immersive gaming experiences.
Lifespan and durabilityLED backlighting technology offers reliable long-term performance with lower risk of image retention.OLED panels provide excellent performance but may require care to minimise potential image retention.
Best suited forUsers who prefer high brightness, larger screen sizes, and versatile everyday viewing.Users seeking premium picture quality with cinematic visuals and superior contrast.

Both Sony Full Array LED and OLED TVs have their own advantages. Full Array LED is ideal for bright rooms and users seeking balanced performance, while OLED is better suited for viewers who prioritise deep blacks, contrast, and cinematic picture quality.

Is Sony Full Array LED good for gaming and movies

Yes, Sony Full Array LED TVs are suitable for both gaming and movies due to their strong contrast, high brightness, and advanced backlight control. Full Array Local Dimming technology improves dark scenes by adjusting brightness across different zones, creating deeper blacks and better details. For gaming, features like low input lag, smooth motion handling, and support for high refresh rates provide a responsive experience. These TVs are also well-suited for movie lovers who want vibrant visuals, accurate colours, and immersive viewing in different lighting conditions.

Which are the best Sony Full Array LED TVs to consider

Sony Full Array LED TVs combine advanced backlight control, high brightness, and enhanced contrast to deliver immersive viewing experiences. These models are designed for users who enjoy movies, gaming, and everyday entertainment with detailed visuals and realistic colours.


ModelKey featuresPriceBest suited for
Sony BRAVIA XR Full Array LED TVFeatures Cognitive Processor XR, Full Array Local Dimming, HDR support, and enhanced contrast for detailed visuals with realistic colours.Starting from Rs. 1,29,900*Premium movie viewing and immersive entertainment
Sony BRAVIA 7 Full Array LED TVOffers XR Contrast Booster, XR Processor technology, Dolby Vision support, and advanced brightness control for improved picture quality.Starting from Rs. 1,82,990*Home theatres and cinematic experiences
Sony BRAVIA 5 Full Array LED TVIncludes Full Array LED backlighting, intelligent processing, HDR compatibility, and smooth motion handling for everyday entertainment.Starting from Rs. 1,37,740*Families and regular TV users
Sony X90 Series Full Array LED TVProvides local dimming, high brightness levels, HDMI 2.1 features, and gaming enhancements for responsive performance.Starting from Rs. 1,09,990*Gaming and sports enthusiasts
Sony X95 Series Full Array LED TVDelivers premium contrast, powerful processing, wide viewing angles, and advanced picture optimisation features.Starting from Rs. 2,99,990*Users seeking high-end picture performance

Disclaimer: Each model's features, availability, and pricing are subject to change and may vary. For the most accurate and up-to-date information, please visit the official website.


Before you decide, explore the latest offers. You may find a great deal on a model that matches your needs.

What are my financing options to buy a TV

Bajaj Finance offers two financing options at over 1.5 lakh partner stores across 4,000 cities in India. Here is how they compare:


OptionLimitKey features
Bajaj Finance Insta EMI CardPre-approved card loan offer up to Rs. 3 lakhZero annual fee; 3 to 60 months tenure; works at 1.5 lakh partner stores; 1 million eligible products
Bajaj Finance Easy EMI LoanLoan limit up to Rs. 5 lakhQuick loan approval; 3 to 60 months tenure; basic KYC documents needed; ideal for higher-value purchases

How to choose? Both options require you to be physically present at a partner store. The Insta EMI Card is ideal for shoppers who want to purchase across multiple categories over time. The Easy EMI Loan suits buyers looking to finance a higher-value purchase in a single transaction.

Also explore the latest offers. You may find a great deal on a model that matches your needs.

How do I buy a TV on EMI at a Bajaj Finance partner store

The process is simple and typically takes 10 to 15 minutes once you are at the store.

  • Browse models on Bajaj Mall: Compare options on Bajaj Mall before visiting a store.
  • Find a partner store near you: Use the Bajaj Finance store locator to find a nearby partner outlet such as Croma, Vijay Sales, or other authorised retailers.
  • Check the TV in person: Check the key features, specifications, size, and performance to choose the product that best suits your needs and budget.
  • Choose a suitable EMI option: At checkout, ask the store executive about the Bajaj Finance Insta EMI Card or Easy EMI Loan. Confirm available tenure options and whether your chosen model comes with a zero down payment offer.
  • Complete payment and schedule installation: The in-store process is quick, and most partner stores offer installation as part of the purchase.

You can also check your loan eligibility online in advance by entering your mobile number and OTP, helping you plan your purchase better before visiting the store.

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