What is Merchant Banking? Meaning, Functions, and Benefits

Merchant banking provides financial advisory, investment, and capital management services to businesses. Learn how merchant banks facilitate corporate growth and financing.
What is Merchant Banking? Meaning, Functions, and Benefits
5 mins
17 February 2025

What is a merchant bank?

A merchant bank is a financial institution that provides a range of banking and advisory services to businesses, corporations, and high-net-worth individuals. Unlike traditional banks that focus on retail banking, merchant banks specialise in corporate finance, investment management, and underwriting services. These banks play a crucial role in helping businesses raise capital, expand operations, and manage financial risks.

Merchant banks assist companies in issuing securities, managing mergers and acquisitions, and offering strategic financial advice. They are particularly beneficial for businesses looking for funding beyond conventional loans, as they provide equity financing and private placement services. These banks do not offer standard banking services such as savings and current accounts but focus on more complex financial transactions.

Merchant banks operate under financial regulations, ensuring they adhere to legal and ethical standards. In India, they are regulated by the Securities and Exchange Board of India (SEBI) and the Reserve Bank of India (RBI). Their expertise in capital markets, risk assessment, and investment strategies makes them valuable partners for growing businesses and investors looking for professional financial guidance.

How merchant banks work

Capital raising: Merchant banks help businesses raise funds through private placements, venture capital, and debt financing.

Underwriting services: They underwrite securities, ensuring businesses can issue shares and bonds with reduced financial risk.

Advisory services: They provide expert advice on mergers, acquisitions, and restructuring to optimise business growth.

Equity investments: Merchant banks invest in private companies and startups to generate long-term financial returns.

Wealth management: They manage investment portfolios for high-net-worth individuals and institutions, ensuring profitable financial growth.

Trade financing: These banks facilitate international trade by offering letters of credit and other financial instruments.

Functions of a merchant bank

Corporate finance advisory: Provides financial guidance on investment decisions, mergers, and acquisitions.

Project financing: Assists companies in obtaining funding for large infrastructure and development projects.

Securities underwriting: Guarantees the sale of stocks and bonds issued by corporations to raise capital.

Private equity and venture capital: Offers investment opportunities to startups and established businesses.

Risk management: Helps businesses identify, analyse, and mitigate financial risks.

International business support: Facilitates cross-border transactions, foreign exchange services, and trade financing.

Benefits of merchant banking

Access to capital: Helps businesses secure funding from investors, venture capitalists, and private equity firms.

Expert financial guidance: Provides strategic advice on investment, expansion, and financial restructuring.

Risk mitigation: Helps businesses manage financial risks through well-structured investment strategies.

Enhanced business growth: Assists in business expansion by offering tailored financial solutions.

Facilitates trade and investment: Supports businesses in conducting international trade with efficient financial services.

Example of merchant banking

Merchant bankServices offeredNotable clients
Bajaj Finserv BBPSBill payments, financial advisory, investment managementSmall businesses, corporations, high-net-worth individuals
ICICI SecuritiesInvestment banking, equity financing, trading servicesInstitutional investors, corporate clients
Kotak Investment BankingMergers and acquisitions, capital market solutionsStartups, mid-sized enterprises
Axis CapitalPrivate equity, financial restructuringLarge-scale industries, retail investors


Difference between merchant banking and investment banking

FeatureMerchant bankingInvestment banking
Target clientsBusinesses, corporations, high-net-worth individualsLarge corporations, governments, financial institutions
ServicesPrivate equity, venture capital, underwriting, trade financeStock issuance, bond trading, merger & acquisition advisory
Regulatory authoritySEBI, RBISEBI, RBI
Business modelLong-term capital investment and financial advisoryShort-term capital market transactions and investment solutions
Key focusBusiness funding, trade finance, equity investmentCorporate finance, securities trading, IPOs


Conclusion

Merchant banks play a significant role in corporate finance, offering tailored financial solutions to businesses and high-net-worth individuals. Their expertise in capital raising, risk management, and advisory services makes them an essential part of the financial ecosystem.

Unlike traditional banks, they focus on investment strategies, helping businesses expand and manage their financial resources efficiently. Institutions such as Bajaj Finserv BBPS serve as examples of modern merchant banking services, supporting businesses with structured financial solutions. Understanding merchant banking is essential for companies looking to enhance their financial strategies and growth prospects.

Disclaimer

1. Bajaj Finance Limited (“BFL”) is a Non-Banking Finance Company (NBFC) and Prepaid Payment Instrument Issuer offering financial services viz., loans, deposits, Bajaj Pay Wallet, Bajaj Pay UPI, bill payments and third-party wealth management products. The details mentioned in the respective product/ service document shall prevail in case of any inconsistency with respect to the information referring to BFL products and services on this page.

2. All other information, such as, the images, facts, statistics etc. (“information”) that are in addition to the details mentioned in the BFL’s product/ service document and which are being displayed on this page only depicts the summary of the information sourced from the public domain. The said information is neither owned by BFL nor it is to the exclusive knowledge of BFL. There may be inadvertent inaccuracies or typographical errors or delays in updating the said information. Hence, users are advised to independently exercise diligence by verifying complete information, including by consulting experts, if any. Users shall be the sole owner of the decision taken, if any, about suitability of the same.

Bajaj Finserv App for All Your Financial Needs and Goals

Trusted by 50 million+ customers in India, Bajaj Finserv App is a one-stop solution for all your financial needs and goals.

You can use the Bajaj Finserv App to:

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Invest in fixed deposits and mutual funds on the app.

Choose from multiple insurance for your health, motor and even pocket insurance, from various insurance providers.

Pay and manage your bills and recharges using the BBPS platform. Use Bajaj Pay and Bajaj Wallet for quick and simple money transfers and transactions.

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Use specialised tools like EMI calculators, SIP Calculators

Check your credit score, download loan statements and even get quick customer support—all on the app.

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Do more with the Bajaj Finserv App!

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Frequently asked questions

What is the main role of a merchant bank?
A merchant bank provides corporate financial services, including investment advisory, capital raising, underwriting, and trade financing.

Who can use merchant banking services?
Businesses, high-net-worth individuals, startups, and corporations looking for financial and investment guidance can use merchant banking services.

Are merchant banks regulated by RBI or SEBI?
In India, merchant banks are regulated by SEBI and RBI, ensuring compliance with financial laws and regulations.

What is the difference between a commercial bank and a merchant bank?
A commercial bank offers savings and loan services to individuals, while a merchant bank provides financial advisory and investment services to businesses.

Can a business use Bajaj Finserv BBPS for financial services?
Yes, businesses can use Bajaj Finserv BBPS for bill payments, investment management, and financial advisory services.

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